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Old 22 January 2012, 10:31 PM   #1
Alcan
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Tudor Watch evolution, a brief chronology

Courtesy of the 2011 TUDOR catalogue:


1926
"The Tudor" brand was registered by the Swiss watchmaking company "Veuve de Phillipe Huther", on behalf of Hans Wilsdorf

1936
Hans Wilsdorf himself took over "The Tudor" brand

1946
The company "Montres Tudor SA" was established in Geneva on March 6th

1947
Launch of the TUDOR Oyster model

1948
First exclusively TUDOR advertising campaign

1952
Launch of the TUDOR Oyster Prince collection

1957
Launch of the TUDOR Advisor model

1964
Production (for 2 years only) of a TUDOR Prince Submariner for the US Navy

1969
Launch of the TUDOR Prince Submariner and TUDOR Prince Day-Date models

1970
Launch of the TUDOR Oysterdate Chronograph

1971 - 1977
TUDOR Oysterdate Chronograph

1977 - 1996
TUDOR Oysterdate Chronograph (Automatic Chrono Time)

1991
Launch of the TUDOR Monarch collection

1996 - 2006
TUDOR Prince Date Chronograph (Automatic-Chrono Time)

1999
Launch of the TUDOR Hydronaut collection

2007 International relaunch of the TUDOR brand with new products and a new communications campaign

2009
Presentation of the new range, with new TUDOR Hydronaut II, Tudor Hydronaut 1200, Tudor Glamour and TUDOR Grantour lines. TUDOR begins collaboration with Porsche Motorsports, as "Timing Partner". Launch of the campaign: "Designed for Performance, Engineered for Elegance"

2010
Launch of the new TUDOR Heritage Chrono and TUDOR Glamour Double Date models

2011
Presentation of the new TUDOR Heritage Advisor and TUDOR Fastrider Chronograph models. Presentation of the new TUDOR Grantour lione, introduction of the Chrono Fly-Back. Launch of the TUDOR Clair de Rose line. Launch of the campaign: "Watch your style".



Evolution of the dial:

The very first watched produced in the 1920's and 1930's simply bore the name TUDOR

1920/1930



It was around 1936 that a graphic symbol first appeared, the TUDOR rose, emblem of the long-reigning English dynasty to which the brand owes its name. The rose was shown on a shield, as if to symbolize the invincible union of strength and beauty.

1936/1947



In 1947, just a year after TUDOR was officially launched, the brand name on the dial was accompanied by the rose alone, highlighting TUDOR's consummate elegance and style.

1947/1965



Between 1969 and the present day, as the requirements of classical aesthetics were definitively met and TUDOR production focused increasingly on technical aspects, the rose disappeared from the shield, which remained on the dial in a prominent position, a powerful symbol of resistance and reliability.



1969/2011



Tudor has also evolved in its collaboration with motorsports:



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Old 22 January 2012, 10:35 PM   #2
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Wow great
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Old 22 January 2012, 10:35 PM   #3
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Great review and a great read
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Old 22 January 2012, 10:43 PM   #4
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Great rundown, thanks for sharing Al.
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Old 22 January 2012, 10:47 PM   #5
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Great post Al!
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Old 22 January 2012, 10:48 PM   #6
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Great read, thanks Al! Go Tudor!!!
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Old 22 January 2012, 10:56 PM   #7
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Thanks Al! Yet another great TRF post to bookmark! Tudor is such an under appreciated brand! I'm starting to hear that plans to reintroduce the Tudor line in the Americas may have been shelved, I hope what I heard was wrong. I can't wait to hear all the official announcements at Basel
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Old 23 January 2012, 12:07 AM   #8
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Reelin' in the years!

Thanks for sharing, Al.
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Old 23 January 2012, 12:09 AM   #9
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Thank You.
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Old 23 January 2012, 12:13 AM   #10
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Love thoose Tudors!!!!
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Old 23 January 2012, 12:22 AM   #11
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Very good read, Tudor Blue Snowflake was my first real watch in the 70's, thanks for sharing.
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Old 23 January 2012, 01:01 AM   #12
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good info!!
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Old 23 January 2012, 01:59 AM   #13
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great post thanks
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Old 23 January 2012, 02:16 AM   #14
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Thanks for the history lesson ^_^
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Old 23 January 2012, 05:00 AM   #15
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Great article for reference. The introduction of the Hydronaut is for me a low point in Tudor history though, ghastly compared to the elegant divers before.
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Old 23 January 2012, 05:57 AM   #16
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Quote:
Originally Posted by davec73 View Post
Great article for reference. The introduction of the Hydronaut is for me a low point in Tudor history though, ghastly compared to the elegant divers before.
x2
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Old 23 January 2012, 06:07 AM   #17
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Nice history lesson. This should be tagged for the Reference Library
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Old 23 January 2012, 06:49 AM   #18
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Very interesting,thanks.
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Old 23 January 2012, 07:09 AM   #19
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Interesting, thanks for sharing!
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Old 23 January 2012, 07:40 AM   #20
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Great information.
As an asides......Rolex has been using 904 SS in their watches, what does Tudor use in their newer SS models??? Is it 316???
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Old 23 January 2012, 07:41 AM   #21
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Thanks for posting that Al
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Old 23 January 2012, 07:44 AM   #22
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Thanks Al. Fascinating read.
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Old 23 January 2012, 09:56 AM   #23
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Great info Al. Thanks
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Old 23 January 2012, 11:46 AM   #24
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Nice work, Al. It's a shame they dropped the Tudor Rose. I wonder why?
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Old 23 January 2012, 12:20 PM   #25
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I've never seen one in the flesh. Thanks for the read.
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Old 23 January 2012, 03:43 PM   #26
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Al, thank you for the information and study of the Tudor watch brand and its evolving logo!!!
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Old 23 January 2012, 04:46 PM   #27
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Why oh why oh why will they not sell these in the United States. I don't think it devalues the Rolex brand... it enhances it. I certainly would love to get a heritage chrono. Do they devalue or compete with Rolex in other countries. The move doesn't make a lot of sense to me.
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Old 18 May 2012, 05:23 AM   #28
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Awesome thread. Thanks for the review. ;)
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Old 18 May 2012, 05:47 AM   #29
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Tudor is my favorite brand!
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Old 18 May 2012, 05:55 AM   #30
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Quote:
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Thanks Al. Fascinating read.
x 2.....
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