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Old 24 November 2005, 01:21 AM   #1
padi56
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Mens Magazines.

In May 1994 James Brown wrote this as the introduction to launch a new concept in magazines:

"What fresh lunacy is this? Loaded is a new magazine dedicated to life, liberty and the pursuit of sex, drink, football and less serious matters. Loaded is music, film, relationships, humour, travel, sport, hard news and popular culture. Loaded is clubbing, drinking, eating, playing and eating. Loaded is for the man who believes he can do anything, if only he wasn't so hungover."

Prior to Loaded the only magazines men bought either came from the top shelf or were about cars. Accordingly the idea that IPC had decided to break away from producing Woman’s Own to print something that might actually be relevant to men was quite exciting. I remember the promise of the first few issues filled with surreal humour, gonzo journalism and a determination to stay away from the tacky grot mag image. Loaded was genuinely different than anything that had gone before it, mainly due to Brown’s vision of how he wanted his magazine to be.

It soon turned to complete shite though.

The purchase of the failing men’s fashion magazine FHM by Emap a few months after the launch of Loaded began the downward spiral. FHM went straight for the groin. Ignoring the idea that some men might want more than mere T-ts&Ars#,and articles about lager from a magazine, FHM launched with d-list, pop acts in bikinis on its cover, and pub conversation starters for mongos inside. Loaded followed suit and within 2 years James Brown had gone and the mens mag market was headed down the shitter pan. The initial intentions of producing something for men to get their heads around was replaced by teenage w@#k fodder, predictable “humour” and so called celebrity interviews and other total crap and boswellocks.

The circulation figures for these grossly dumbed down sh!te-rags soon attracted the ad industry vultures. Shortly after coming into being mens mags became nothing more than catalogues filled with sponsored features and product placement. The mens bible you must live up to this “lifestyle” magazine was born.

We now end up in the current situation where the drones that consume this utter tat take it as gospel. Just look around any High Street and you’ll see swarms of identikit FHM readers with their mangled, girlie Rod Stewart hairdos, shredded jeans and scarves staring into shop windows trying to buy themselves an identity. Listen to their conversations and you’ll note the topics are related to whatever was on the cover of Nuts last week or regurgitating the bar room jokes from FHM.

In Lads mens magazine world conspicuous consumption is all and superficiality reigns. It makes me bloody sick to think that this is what the modern man has become, a pathetic victim trapped inside an ad agencies vision of mens masculinity.
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Old 24 November 2005, 01:32 AM   #2
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Whatever happened to the good stuff, like the Eagle and Boy's Own??
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Old 24 November 2005, 01:41 AM   #3
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FHM is a piece of shite, but at least the Brit version has real t&a. The American version has been toned down by the puritans. You're so right Peter. You know the really scary thing. If men take even GQ as gospel, we'll start seeing every man on the street looking like the gay dweebs in every ad. How the hell do they think men are going to look at some dude in these ads who looks like a bloody 19 year old flaming gay and wanna look like that? I just don't get it

PS. I'm NOT homophobic and I don't care what people do with their lives or with their sexual preference. It's their choice as far as I'm concerned. I just don't get it in these mags.
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Old 24 November 2005, 01:58 AM   #4
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Originally Posted by BruceS
FHM is a piece of shite, but at least the Brit version has real t&a. The American version has been toned down by the puritans. You're so right Peter. You know the really scary thing. If men take even GQ as gospel, we'll start seeing every man on the street looking like the gay dweebs in every ad. How the hell do they think men are going to look at some dude in these ads who looks like a bloody 19 year old flaming gay and wanna look like that? I just don't get it

PS. I'm NOT homophobic and I don't care what people do with their lives or with their sexual preference. It's their choice as far as I'm concerned. I just don't get it in these mags.
Now you know how magazines like Cosmo and Elle and the like affect women who aren't the perfect 'size 2'.

I stopped buying GQ about 15 years ago. Rather than give us advertorials about top of the line shirts and suits (and skin products, puh-leeze) how 'bout some simple, meaningful stories and tips. The only magazines I pick up these days are automotive, watch and skiing related.
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Old 24 November 2005, 02:31 AM   #5
padi56
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My point exactly when Loaded first came out it was quite a good read.But when James Brown finished was soon replaced with a stereo type mag full of crap.
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Old 24 November 2005, 03:07 AM   #6
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Originally Posted by Atomic
I stopped buying GQ about 15 years ago. Rather than give us advertorials about top of the line shirts and suits (and skin products, puh-leeze) how 'bout some simple, meaningful stories and tips. The only magazines I pick up these days are automotive, watch and skiing related.
When you say skin products, did that include lip balms?? Just curious.

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Old 24 November 2005, 03:11 AM   #7
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When you say skin products, did that include lip balms?? Just curious.

Tosser!
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Old 24 November 2005, 03:13 AM   #8
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Tosser!
Caught!!
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Old 24 November 2005, 03:16 AM   #9
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Caught!!
Hey, I thought with our winter even YOU could appreciate a tip on a good product. But yeah, you got me.

TOSSER!

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Old 24 November 2005, 03:40 AM   #10
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Give me a PENTHOUSE or a HUSTLER any day of the week!!!
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Old 24 November 2005, 03:46 AM   #11
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Give me a PENTHOUSE or a HUSTLER any day of the week!!!
Two many top shelf Mags and all that wrist watch winding, will make you go blind JJ.
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All posts are my own opinion and my opinion only.

"The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever."
Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again.

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Old 24 November 2005, 03:53 AM   #12
JJ Irani
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Originally Posted by padi56
Two many top shelf Mags and all that wrist watch winding, will make you go blind JJ.
Top shelf...bottom shelf....who gives a rat's ass.....those mags rock!!
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Old 24 November 2005, 06:21 AM   #13
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Quote:
Originally Posted by JJ Irani
Top shelf...bottom shelf....who gives a rat's ass.....those mags rock!!
You're not getting the point JJ
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Old 24 November 2005, 08:47 AM   #14
BruceS
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Originally Posted by padi56
Two many top shelf Mags and all that wrist watch winding, will make you go blind JJ.
Who needs that when you have the internet! BTW, what is your link Dina gime gime
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Old 24 November 2005, 09:10 PM   #15
padi56
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Bruce its not the same just to look,there is nothing on this earth like the real thing,and I am not talking Coca Cola.
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All posts are my own opinion and my opinion only.

"The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever."
Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again.

www.mc0yad.club

Second in command CEO and left handed watch winder
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