Hold the horses Rolex, slow it down!

[watchf]

I hope from here on Rolex will stop fiddling with its current models and stop introducing new models & making slight changes to its current models for a long time. The rate they are doing it has made me lost a little interest in it.

[Rollie2011]

I dont follow...

[smallcandle]

Yeah, I'm lost too. Sounds like you want them to do nothing...

[MortgageGuy]

[gwalker]

So no improvements or new models????? Be pretty boring. Maybe the OP would be better suited to the vintage forum.

[dddrees]

I'm not sure that all of the recent activity is really any more than what they have done in previous years. Improvements and changes have always been made over the years. Besides some changes may have been percieved to be or actually required in order to continue selling as much or more of their product.

The great thing is that if you don't like the current line up there are plenty of examples of previous versions which can be purchased.

[watchf]

What I am saying is I hope they will go back to doing unmarketed improvements if need be now that the seemed to have finished introducing the new generation of existing and non existing models including the latest SkyDweller. I hope they would not make a show and dance changes to each model every year that splits models up into different 'series'.

This is my opinion, I am not asking anyone to agree with me so please any rude remarks are not appreciated.

[smallcandle]

I'm still confused. And yes, you're entitled to your opinion - just as the rest of us are.

[horseco]

I tend to agree, too many models muddle the brand... I feel like less would be more also...

[Fiery]

I think this year was pretty much perfect. A brand new model, a brand new groundbreaking movement, two expected "facelifts" (YM, Sub-C ND), an interesting and popular model extension (DJ II), and the usual diamonds & stones. I don't expect a new movement or new model in the upcoming let's say 5 or 10 years, but now that all models are updated/facelifted with the modern bracelet and clasp, it will be time to introduce some long-awaited watches, like the Pepsi/Coke GMTIIC, and the ceramic bezel SS Daytona.

So far Rolex have done the best and even more to my expectations. Sure, taste-wise and pricetag-wise the new Sky-Dweller isn't for most of us here, but for a watch afficionado the pure fact of its existence make us feel better about the brand. It will truly make Rolex's star on the watch sky shine even brighter.

[Kingair]

Originally Posted by Fiery

I think this year was pretty much perfect. A brand new model, a brand new groundbreaking movement, two expected "facelifts" (YM, Sub-C ND), an interesting and popular model extension (DJ II), and the usual diamonds & stones. I don't expect a new movement or new model in the upcoming let's say 5 or 10 years, but now that all models are updated/facelifted with the modern bracelet and clasp, it will be time to introduce some long-awaited watches, like the Pepsi/Coke GMTIIC, and the ceramic bezel SS Daytona.

So far Rolex have done the best and even more to my expectations. Sure, taste-wise and pricetag-wise the new Sky-Dweller isn't for most of us here, but for a watch afficionado the pure fact of its existence make us feel better about the brand. It will truly make Rolex's star on the watch sky shine even brighter.

x 2

HANW

[esm]

I think Rolex has been pretty conservative every year, compared to most other watch houses.
Just look at Omega, Tag, Hublot, AP..... It seems like they had to introduce at least one new model and have at least a movie star/sports personnel associated model as well as a reintroduced vintage /retro model every year..... Hold your horses you say?

[mjrennie]

Originally Posted by Fiery

I think this year was pretty much perfect. A brand new model, a brand new groundbreaking movement, two expected "facelifts" (YM, Sub-C ND), an interesting and popular model extension (DJ II), and the usual diamonds & stones. I don't expect a new movement or new model in the upcoming let's say 5 or 10 years, but now that all models are updated/facelifted with the modern bracelet and clasp, it will be time to introduce some long-awaited watches, like the Pepsi/Coke GMTIIC, and the ceramic bezel SS Daytona.

So far Rolex have done the best and even more to my expectations. Sure, taste-wise and pricetag-wise the new Sky-Dweller isn't for most of us here, but for a watch afficionado the pure fact of its existence make us feel better about the brand. It will truly make Rolex's star on the watch sky shine even brighter.

I totally agree. When I first saw the images of the Sky-Dweller, I was really unimpressed. I've now seen videos and plenty more pictures and I hold my hands up, it is stunning. Rolex really are remarakble.

[freddyttt]

I dont think any brand will ever please everyone...

I however am pleased esp. with the new YM(bluesy)...

[The GMT Master]

Well, the product replacement plan has pretty much come to an end now - all models have received the updates they really needed without compromising their character and integrity. You have to remember that some of these models had been in production for almost 20 years with minimal changes - the updates were overdue, and Rolex have been methodical and efficient with what they've done.

I think we'll be seeing the expansion of existing ranges (more options etc.) as well as the expansion of their higher-end range - I have a feeling that we will be seeing more watches using the command bezel. I think the next few years are going to be very interesting, and very exciting

[Fifth Ave Rolex Man]

I'm hoping ROLEX gives the Daytona a facelift next year.
I'm wishing it would be at least 44mm, with a date!
(and an homage to Paul Newman on its dial would be great!)

[HL65]

[Tridor]

At this point and given the new 2012 line with which I am disappointed generally, there is no modern Rolex in which I'm interested ... except for the 36mm Platinum DD with glacier blue dial.

[capote]

There are a precious few Rolexes currently in production that I'm interested in. Milgauss GV, Daytona, DJ36/DD36 and I guess that is it. I guess next year Rolex will slap on a date on the Daytona, blow it up to 45 mm and increase the thickness to 19 mm.

[nick c]

i think we all need to work at the Rolex factory

[bewithabob]

I think they have been fairly conservative, retiring some nameplates and adding/replacing others. Dial and bezel variations aside, I didn't realize it, but the experts here make it sound easy to just 'slap' a complication on a calibre….

ROLEX has one of the most prestigious and advanced manufacturing processes in the world, such that changing anything requires meticulous control of processes to assure there is no compromise to the brand or quality.

[ecsub44]

If Rolex stops making changes, many will complain (as they often do) that Rolex has stopped innovating and that they are being lazy.

No matter what Rolex does, people will be unhappy.

[TORRE]

I sort of agree with the original sentiment. I made the decision that my first high end watch would be a rolex because they had a timeless enduring appeal and were not a fashion watch. I bought a ss dj on a jubilee and intend to wear it for many years , as I have seen many older gents wearing their very obviously old but cherished dj,s. Fashion watches by definition go out out of fashion and will look ridiculous on my brown wrinkled wizened arm in decades to come. . Having said that i still think rolex are following the right path as their watches evolve but are still recognisable within each model range.I do own cheap fashion watches but see them as disposable.