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Old 3 June 2012, 10:12 AM   #1
greekbum
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Rolex IMHO have taken prices now to levels that the 2nd hand dealers are not heavy buyers at even 25-35% off today's msrp. It is my estimation that resellers were over 50%-70% of the buyers from AD's. They in essence have taken these guys out of the picture as there is not enough buyers out there at these levels for them to tie up there money for a very small % return. Rolex AD's will soon if not already be the place that has the inventory for the few that want to pay these prices.
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Old 3 June 2012, 10:33 AM   #2
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Quote:
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Rolex IMHO have taken prices now to levels that the 2nd hand dealers are not heavy buyers at even 25-35% off today's msrp. It is my estimation that resellers were over 50%-70% of the buyers from AD's. They in essence have taken these guys out of the picture as there is not enough buyers out there at these levels for them to tie up there money for a very small % return. Rolex AD's will soon if not already be the place that has the inventory for the few that want to pay these prices.
Interesting thought. I never figured that resellers accounted for that high a percent of total AD purchases.
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Old 3 June 2012, 01:50 PM   #3
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Quote:
Originally Posted by greekbum View Post
Rolex IMHO have taken prices now to levels that the 2nd hand dealers are not heavy buyers at even 25-35% off today's msrp. It is my estimation that resellers were over 50%-70% of the buyers from AD's. They in essence have taken these guys out of the picture as there is not enough buyers out there at these levels for them to tie up there money for a very small % return. Rolex AD's will soon if not already be the place that has the inventory for the few that want to pay these prices.

Interesting - I never thought authorised dealers were dealing with resellers.
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Old 4 June 2012, 01:12 PM   #4
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Interesting - I never thought authorised dealers were dealing with resellers.

Where do you think re-seller's source their watches from???? Rolex only distributes to AD's ....
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Old 3 June 2012, 12:55 PM   #5
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hey i think this was asked a couple times but not answered unless i missed it, but is there an increase on Datejust models as well? specifically the 116234? Thanks!
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Old 3 June 2012, 01:02 PM   #6
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hey i think this was asked a couple times but not answered unless i missed it, but is there an increase on Datejust models as well? specifically the 116234? Thanks!
The new price is $7850 on a Oyster bracelet and $7950 on a Jubilee Bracelet
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Old 3 June 2012, 01:05 PM   #7
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The new price is $7850 on a Oyster bracelet and $7950 on a Jubilee Bracelet
Thank you sir for the quick response!
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Old 3 June 2012, 01:17 PM   #8
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Well, glad I got my couple a Rolexes when I did. My 116710 had a 7000 msrp in what, Oct 2009? Now up 1400.00 bucks. Even though there are a few pieces I desire, I have plenty of other things to drop 8500.00 on.Cars are getting old, house is getting old, I'm getting old!

I wish Rolex all the best in their emerging markets. I think here in the U.S., many will be forced to acquire less expensive brands. It is a shame that Rolex is pricing many of their past supporters out of the Rolex market. :-(
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Old 3 June 2012, 01:19 PM   #9
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What's the new price of a WG Sub-C ?

I got mine for 12% off from a AD about 9 months ago...list I think was 34,000 got it for like 29800 or 29900 + tax ...so it still cost me like 31,700 (crazy, and not like anyone is going to cough up 30k for mine...the bracelet scratches pretty easily)
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Old 3 June 2012, 01:24 PM   #10
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What's the new price of a WG Sub-C ?

I got mine for 12% off from a AD about 9 months ago...list I think was 34,000 got it for like 29800 or 29900 + tax ...so it still cost me like 31,700 (crazy, and not like anyone is going to cough up 30k for mine...the bracelet scratches pretty easily)
Only $36,850
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Old 3 June 2012, 01:27 PM   #11
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Tagged price was 34K and change here in Canada recently. Hasn't changed for quite some time. Our dollar's par with the U.S. lately.
I'd LOVE to have one! My grail. Not likely to happen, unfortunately.
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Old 3 June 2012, 02:53 PM   #12
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I still want a YG DDII
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Old 3 June 2012, 03:10 PM   #13
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I would be a lot more concerned if we were seeing deflation.

As far I am concerned, I hope we never reach a point when they have to stop raising prices, because when that day comes we will all be in trouble.
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Old 4 June 2012, 06:17 AM   #14
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Thank you guys. As I learned that the price will increase on monday, I decided to buy my Explorer. So this saturday I tried to find a retailer that had one. After 3 attempts I found one. In the retailer I found that they had already apply the new price! After a small talk they agreed with me that the increase should be applied on monday.
Well, I am an happy man with the watch I dream of.
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Old 4 June 2012, 03:28 PM   #15
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Old 7 June 2012, 04:50 AM   #16
lady yachtmaster
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All of you that feel Rolex is now out of reach, will you consider Tudor? Sounds like Rolex knows exactly what they are doing in the US Market.
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Old 7 June 2012, 07:14 AM   #17
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5 Grand delta for two-tone vs stainless steel. How do they justify that? A SS sub was 5 Grand just a few short years ago.

I will stick with my SD and vintage DeVille, then maybe pick up a pre-owned planet ocean.
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