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Tools · 2 November 2007, 06:35 AM

COSTA MESA, Calif.--(BUSINESS WIRE)--When the first domestic Rolex flagship store opens in March of 2008 at South Coast Plaza, clients will be presented with one of the largest presentations of Rolex watches in the world – more than 1,000 timeless, luxury timepieces.

“This is the most exciting concept flagship store to come to the United States,” explained Terry Weiner, CEO of Baron and Leeds, the official Rolex Jeweler. “And this is the perfect marriage – the finest luxury center in the United States teaming with the finest watch in the world.”

Rolex Presented by Baron and Leeds is the first Rolex flagship concept in the United States and will be created in similar fashion to Rolex boutiques in Beijing, Geneva, Rome and Tokyo. The store will be located near Carousel Court within South Coast Plaza.

The leading name in luxury wristwatches, Rolex has been the pre-eminent symbol of performance and prestige for over a century. Headquartered in Geneva, Switzerland, with 28 affiliates worldwide and relying on 4,000 watchmakers in over 100 countries, Rolex continues to expand its long history of achievement and innovation.

However, unlike the Rolex boutique in Geneva, this will not be factory owned, rather it will be just a normal jeweler's shop, but one that only sells Rolex.

SPACE-DWELLER · 2 November 2007, 06:38 AM

WOW!

I'd LOVE to visit that Rolex store!

cjj14u · 2 November 2007, 06:41 AM

Will HAVE to visit it after it opens when I am out that way on business!!!

zman · 2 November 2007, 08:00 AM

KA-PLUNK!!! There goes Tourneau's Rolex sales at the South Coast Plaza.

SInce they don't discount their Rolex, where else would you buy it (within the plaza, I mean).

mike · 2 November 2007, 08:35 AM

Let's all meet there!!

Alcan · 2 November 2007, 08:46 AM

Quote:

Originally Posted by Tools

Terry Weiner, CEO of Baron and Leeds, the official Rolex Jeweler.

It figures that some weiner would be involved, from what I've read about RUSA.

mailman · 2 November 2007, 09:29 AM

Quote:

Originally Posted by mike

Let's all meet there!!

TRF GTG

SSD · 2 November 2007, 09:42 AM

Quote:

Originally Posted by mailman

TRF GTG

Oh, YEAH!!!

JostheBoss · 2 November 2007, 10:27 AM

If they were smart they'd recruit salespeople from this forum! Sorry, i mean Personal Liaison Managers

BLSampson · 2 November 2007, 10:50 AM

Quote:

Originally Posted by mike

Let's all meet there!!

Pick a date.

Mrdi · 2 November 2007, 10:50 AM

I'll post some pics. The Plaza is just a blink from my office. There are currently
a number of Rolex dealers at South Coast Plaza and T_______ is one and is the epitome of what this group despises.
Welcome Rolex!!

Ronnie Rolex · 2 November 2007, 10:52 AM

Great! Looking forward to visiting them. They must have SS Daytonas all over the store!

dcash0615 · 3 November 2007, 03:52 PM

looking forward to visting them as well. South Coast is a 20 minute drive from my house.

Chris B · 3 November 2007, 06:41 PM

Wow, Dreamland will actually exist!!!

2 November 2007, 06:35 AM	#1
Tools TRF Moderator & 2024 SubLV41 Patron Join Date: May 2007 Real Name: Larry Location: Mojave Desert Watch: GMT's Posts: 43,514	Rolex News Item... COSTA MESA, Calif.--(BUSINESS WIRE)--When the first domestic Rolex flagship store opens in March of 2008 at South Coast Plaza, clients will be presented with one of the largest presentations of Rolex watches in the world – more than 1,000 timeless, luxury timepieces. “This is the most exciting concept flagship store to come to the United States,” explained Terry Weiner, CEO of Baron and Leeds, the official Rolex Jeweler. “And this is the perfect marriage – the finest luxury center in the United States teaming with the finest watch in the world.” Rolex Presented by Baron and Leeds is the first Rolex flagship concept in the United States and will be created in similar fashion to Rolex boutiques in Beijing, Geneva, Rome and Tokyo. The store will be located near Carousel Court within South Coast Plaza. The leading name in luxury wristwatches, Rolex has been the pre-eminent symbol of performance and prestige for over a century. Headquartered in Geneva, Switzerland, with 28 affiliates worldwide and relying on 4,000 watchmakers in over 100 countries, Rolex continues to expand its long history of achievement and innovation. However, unlike the Rolex boutique in Geneva, this will not be factory owned, rather it will be just a normal jeweler's shop, but one that only sells Rolex.

2 November 2007, 06:38 AM	#2
SPACE-DWELLER "TRF" Member Join Date: Apr 2007 Real Name: Bo Location: Denmark Watch: Rolex, of course! Posts: 22,436	WOW! I'd LOVE to visit that Rolex store! __________________ With kind regards, Bo LocTite 221: The Taming Of The Screw...

2 November 2007, 06:41 AM	#3
cjj14u Member Join Date: Aug 2007 Location: TN Watch: 98 Explorer II Posts: 136	Will HAVE to visit it after it opens when I am out that way on business!!!

2 November 2007, 08:00 AM	#4
zman "TRF" Member Join Date: Oct 2007 Location: SoCal Posts: 86	KA-PLUNK!!! There goes Tourneau's Rolex sales at the South Coast Plaza. SInce they don't discount their Rolex, where else would you buy it (within the plaza, I mean).

2 November 2007, 08:35 AM	#5
mike "TRF" Member Join Date: Jul 2005 Posts: 22,683	Let's all meet there!!

2 November 2007, 10:27 AM	#9
JostheBoss "TRF" Member Join Date: Oct 2007 Real Name: Jos Location: South Africa Watch: SS GMT IIc Posts: 741	If they were smart they'd recruit salespeople from this forum! Sorry, i mean Personal Liaison Managers

2 November 2007, 10:50 AM	#11
Mrdi Banned Join Date: Mar 2006 Location: PA Posts: 3,478	I'll post some pics. The Plaza is just a blink from my office. There are currently a number of Rolex dealers at South Coast Plaza and T_______ is one and is the epitome of what this group despises. Welcome Rolex!!

2 November 2007, 10:52 AM	#12
Ronnie Rolex Member Join Date: May 2007 Real Name: Ronnie Location: Man. Bch., CA USA Watch: SS-P YM Posts: 679	Great! Looking forward to visiting them. They must have SS Daytonas all over the store!

3 November 2007, 03:52 PM	#13
dcash0615 2024 Pledge Member Join Date: Jan 2007 Real Name: Dave Location: CA Watch: es Posts: 4,395	looking forward to visting them as well. South Coast is a 20 minute drive from my house.

3 November 2007, 06:41 PM	#14
Chris B "TRF" Member Join Date: Aug 2006 Location: Peterborough Posts: 9,631	Wow, Dreamland will actually exist!!!

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