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Rolex_07 · 30 December 2007, 03:56 AM

Why does it seem that Rolex and every single other watch is always stuck on 10:10:30? Is this just for looks, or is there some meaning behind it?

JJ Irani · 30 December 2007, 03:58 AM

Symmetery and aestetics, that's all!!

seantk · 30 December 2007, 04:17 AM

According to "The Rolex Report".... by John Brozek

"Rolex watches are photographed in the following position: Time set at "10:10:31", with the Day set at "Monday", and the date set at "28". Adjustable Bezels are set at the "12 o'clock" (or neutral) position, with 24-Hour hands set at "10AM", and on Daytonas, the Tachymeter hand is set at "54" seconds"

Sean

mike · 30 December 2007, 04:17 AM

It's the best setting to show all the detail in the dial.

ROLEX4FD · 30 December 2007, 04:19 AM

Agreed - seems to allow all features of the watch face to be seen without obstruction.

Alcan · 30 December 2007, 04:23 AM

Gives a Happy Face to the watch, too.

watchnut · 30 December 2007, 04:37 AM

10:10 is right after morning coffee break. They take all pictures between then and lunch!

JJ Irani · 30 December 2007, 04:37 AM

Quote:

Originally Posted by watchnut

10:10 is right after morning coffee break. They take all pictures between then and lunch!

f16570 · 30 December 2007, 04:40 AM

Makes the watch look like it is smiling.

f

30 December 2007, 03:56 AM	#1
Rolex_07 "TRF" Member Join Date: Dec 2007 Location: USA Posts: 369	Rolex and 10:10 Why does it seem that Rolex and every single other watch is always stuck on 10:10:30? Is this just for looks, or is there some meaning behind it?

30 December 2007, 03:58 AM	#2
JJ Irani Fondly Remembered Join Date: May 2005 Real Name: JJ Location: Auckland, NZ Watch: ALL SOLD!! Posts: 74,319	Symmetery and aestetics, that's all!! __________________ Words fail me in expressing my utmost thanks to ALL of you for this wonderful support during my hour of need!! I firmly believe that my time on planet earth is NOT yet up!! I shall fight this to the very end.......and WIN!!

30 December 2007, 04:17 AM	#3
seantk "TRF" Member Join Date: Dec 2007 Real Name: Sean Location: West Florida Posts: 2,671	According to "The Rolex Report".... by John Brozek "Rolex watches are photographed in the following position: Time set at "10:10:31", with the Day set at "Monday", and the date set at "28". Adjustable Bezels are set at the "12 o'clock" (or neutral) position, with 24-Hour hands set at "10AM", and on Daytonas, the Tachymeter hand is set at "54" seconds" Sean __________________ "Life is frittered away with detail... simplify, simplify!" Henry D. Thoreau

30 December 2007, 04:23 AM	#6
Alcan 2024 Pledge Member Join Date: Nov 2006 Real Name: Al Location: Way Up North Watch: your P's & Q's Posts: 10,473	Gives a Happy Face to the watch, too. __________________ Member #1,315 I don't want to get technical, but according to chemistry alcohol IS a solution!

30 December 2007, 04:17 AM	#4
mike "TRF" Member Join Date: Jul 2005 Posts: 22,683	It's the best setting to show all the detail in the dial.

30 December 2007, 04:19 AM	#5
ROLEX4FD Member Join Date: Dec 2006 Location: San Diego Watch: TT Blue Sub & SDDS Posts: 105	Agreed - seems to allow all features of the watch face to be seen without obstruction.

30 December 2007, 04:37 AM	#7
watchnut "TRF" Member Join Date: Feb 2007 Real Name: David Location: SW Fla Watch: SS Daytona & TT DJ Posts: 1,430	10:10 is right after morning coffee break. They take all pictures between then and lunch!

30 December 2007, 04:40 AM	#9
f16570 "TRF" Member Join Date: Jan 2007 Real Name: F Location: Scotland Watch: Exp II White Face Posts: 4,272	Makes the watch look like it is smiling. f

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