wait new pepsi in wg...so we are looking at a price range of the sub smurf???

[SaddleSC]

Originally Posted by DVR

Also , red/blue bezel is very expensive and difficult to produce. Logic dictates it will be more expensive.

The cost to produce a gold/platinum Rolex has very little to do with its final sales price. Historically, the GMT has always been priced slightly less than the Submariner, so logic would dictate that this trend will continue. My guess...$36K

[SaddleSC]

Originally Posted by Ector495

Am I the only one who feels Rolex dropped the ball on this. They had a fantastic opportunity to make some serious money here and they just handcuffed themselves. I'm sure they just wanted the exclusivity, but that was a bonehead move IMHO.

I think it is brilliant marketing on their part. It is the watch that every GMT fan wanted and now they are going to see just how badly people want to pay for it. Not to mention the fact that their profit margin is much higher on precious metal watches (although they will sell fewer of them). It think it is very cool that they have created an aspirational/flagship version of the GMT with such an iconic color scheme.

[LTM]

Glad I got my Pepsi GMT when I did, because I'll never spend $43K on a new watch....

Typical of Rolex, however..... give the people what they want, but out of reach for 99.9% of the masses.

On the bright side, I wonder if the value of previous generations will now increase based on how expensive the new one is.

[HL65]

Originally Posted by LTM

Glad I got my Pepsi GMT when I did, because I'll never spend $43K on a new watch....

Typical of Rolex, however..... give the people what they want, but out of reach for 99.9% of the masses.

On the bright side, I wonder if the value of previous generations will now increase based on how expensive the new one is.

Rolex is a luxury brand and that in itself puts all of them out of reach for the masses. Rolex isn't in business like other top luxury watch houses to reach the masses but the mass affluent.

[psv]

Demand vs Supply. Pricing and marketing 101.

[Gaijin]

Originally Posted by hymanjt

I guess I wasn't paying attention and was super excited for the new gmt pepsi, thought it was just like the black and blnr with pcl's but its white gold so now its a $30k something watch...someone please tell me im wrong

You are not. Rolex has done this in a very calculated way. First they come out with the BLNR. Tease for the Pepsi lovers. Then rumors that Rolex was having trouble making the red and blue colors blend well. Really? Don't know if that rumor was started by Rolex. Who knows.

Last year I was thinking, "If they can do this in black and blue they can do it in blue and red."

Now they unveil it finally (the Pepsi) but in WG. Virtually cutting out maybe 90% of the people that want one and almost 100% ensuring that it will not come out ever in SS. Kind of pisses me off.

[viper9669]

Originally Posted by SteelerFan65

Rolex is a luxury brand and that in itself puts all of them out of reach for the masses. Rolex isn't in business like other top luxury watch houses to reach the masses but the mass affluent.

I agree, well said and quite true.

[iLLGT2]

43k for WG GMT HAHAHAHAHAHAHAHAH right

[fmc000]

Originally Posted by SteelerFan65

Rolex is a luxury brand and that in itself puts all of them out of reach for the masses. Rolex isn't in business like other top luxury watch houses to reach the masses but the mass affluent.

I respectfully disagree Ken. Rolex has had a long tradition of sport watches aside their previous metal jewels. I'm one of the many that this time thinks that they definitely decided to move away from the sport line and choose the jewellery line, provably because this is what the emerging markets want. The new Pt Daytonas, the choice of WG for the BLRO, the three new Sky D. , the various Pearlmasters and the beautiful Cellinis are a clear indication of this IMHO.

Only the OP and the new SD are the exceptions, the latter with a really steep price though.

Sent from my SGS using Tapatalk.

[shnxx]

How much is a gold nautilus?

[Fleetlord]

Originally Posted by DVR

US price has been posted :

GMT Master II - $43,288

Is there an US pricelist out yet?

Where was this published?

[Nidal]

Originally Posted by perpetualman88

my guess would be 35-36K

It had to exceed the smurf sub David!
That's their way to move up pricing.
Every new launch is an opportunity to do so.
I bet the "new" milgauss will be around 9k

[T. Ferguson]

Originally Posted by DVR

US price has been posted :

GMT Master II - $43,288

Someone posted the price list earlier today for the Basel releases in Euros and this was indeed the US Dollar equivalent.

The blogtowatch video review of the BLRO put the price at 36,500 swiss francs which equates to $41,238 US.

So I guess we'll have to wait and see, but at this point $36K-ish seems low.

[Fleetlord]

Originally Posted by T. Ferguson

Someone posted the price list earlier today for the Basel releases in Euros and this was indeed the US Dollar equivalent.

The blogtowatch video review of the BLRO put the price at 36,500 swiss francs which equates to $41,238 US.

So I guess we'll have to wait and see, but at this point $36K-ish seems low.

Isn't there a VAT component to that pricing that is included in the MSRP?

[bondtoys]

Originally Posted by Gaijin

You are not. Rolex has done this in a very calculated way. First they come out with the BLNR. Tease for the Pepsi lovers. Then rumors that Rolex was having trouble making the red and blue colors blend well. Really? Don't know if that rumor was started by Rolex. Who knows.

Last year I was thinking, "If they can do this in black and blue they can do it in blue and red."

Now they unveil it finally (the Pepsi) but in WG. Virtually cutting out maybe 90% of the people that want one and almost 100% ensuring that it will not come out ever in SS. Kind of pisses me off.

Hey Tom

I understand and share your disappointment!

Seeing it from a Rolex perspective will be more like that: The GMT is a slower seller than the Sub for sure.
The YG model for sure is very slowly selling - even compared to the smurf.
But the margin is so much better in real cash on gold watches than Steel.

So to bring people to buy more gold watches, it must have an exclusive and appealing feature - which in this case is the Pepsi bezel.

So the Pepsi bezel was a strategic decision to force the sales of the solid gold models and I am sure that Rolex will prove themselfs to be correct on that - unfortunately.

On the other hand, Rolex maxed GMT sales last year with the BLNR and I am pretty sure that a move to Pepsi with steel GMTs would not have been able to increase GMT sales further. So they grow on value - with the WG model and not with quantity.

As soon as the hype of the BLNR will be over they have the chance for another small hype with a Coke bezel on the S/S GMT and IMO that will look much better on the modern GMT than a Pepsi bezel - though I am a confessing fan of the 16750 with Pepsi.

[HL65]

Originally Posted by fmc000

I respectfully disagree Ken. Rolex has had a long tradition of sport watches aside their previous metal jewels. I'm one of the many that this time thinks that they definitely decided to move away from the sport line and choose the jewellery line, provably because this is what the emerging markets want. The new Pt Daytonas, the choice of WG for the BLRO, the three new Sky D. , the various Pearlmasters and the beautiful Cellinis are a clear indication of this IMHO.

Only the OP and the new SD are the exceptions, the latter with a really steep price though.

Sent from my SGS using Tapatalk.

Fabio: Perhaps you are misunderstanding what I am saying. Yes Rolex makes affordable watches for the mass affluent not the majority of the world. The majority of the world don't spend $7K or more on watches. Rolex is definitely a luxury brand and luxury brands target markets aren't everyone. If you polled majority of people I can guarantee you they don't own a Rolex nor would they be able to nor would spend that much money on a watch. Sure it is different here on a watch forum but we aren't a random sampling of the general world population but a targeted group of watch enthusiasts.

[inspires]

Originally Posted by SteelerFan65

Fabio: Perhaps you are misunderstanding what I am saying. Yes Rolex makes affordable watches for the mass affluent not the majority of the world. The majority of the world don't spend $7K or more on watches. Rolex is definitely a luxury brand and luxury brands target markets aren't everyone. If you polled majority of people I can guarantee you they don't own a Rolex nor would they be able to nor would spend that much money on a watch. Sure it is different here on a watch forum but we aren't a random sampling of the general world population but a targeted group of watch enthusiasts.

Well said Ken!

[Zoran]

Originally Posted by SteelerFan65

Fabio: Perhaps you are misunderstanding what I am saying. Yes Rolex makes affordable watches for the mass affluent not the majority of the world. The majority of the world don't spend $7K or more on watches. Rolex is definitely a luxury brand and luxury brands target markets aren't everyone. If you polled majority of people I can guarantee you they don't own a Rolex nor would they be able to nor would spend that much money on a watch. Sure it is different here on a watch forum but we aren't a random sampling of the general world population but a targeted group of watch enthusiasts.

Very true
Sometimes we forget that we are an exceptional bunch of enthusiast that determine value in a whole different way
None the less, it remains a beautiful piece

[fmc000]

Originally Posted by SteelerFan65

Fabio: Perhaps you are misunderstanding what I am saying. Yes Rolex makes affordable watches for the mass affluent not the majority of the world. The majority of the world don't spend $7K or more on watches. Rolex is definitely a luxury brand and luxury brands target markets aren't everyone. If you polled majority of people I can guarantee you they don't own a Rolex nor would they be able to nor would spend that much money on a watch. Sure it is different here on a watch forum but we aren't a random sampling of the general world population but a targeted group of watch enthusiasts.

First of all, thanks for taking your time to write a so detailed answer. On a second thought, I 100% agree with you, we definitely should not take ourselves as normal people, the WIS acronym was created for this very purpose

[HL65]

Originally Posted by fmc000

First of all, thanks for taking your time to write a so detailed answer. On a second thought, I 100% agree with you, we definitely should not take ourselves as normal people, the WIS acronym was created for this very purpose

Exactly!

[Cc1966]

Originally Posted by SteelerFan65

Fabio: Perhaps you are misunderstanding what I am saying. Yes Rolex makes affordable watches for the mass affluent not the majority of the world. The majority of the world don't spend $7K or more on watches. Rolex is definitely a luxury brand and luxury brands target markets aren't everyone. If you polled majority of people I can guarantee you they don't own a Rolex nor would they be able to nor would spend that much money on a watch. Sure it is different here on a watch forum but we aren't a random sampling of the general world population but a targeted group of watch enthusiasts.

Well said Ken! I thought the same but was unable to put it to words to clearly...on a side note, as my adrenalin has tapered off, I'm not sure I have big enough nuts to pony up $40K for the BLRO GMT. Rolex knew how to price that guy...just within reach!

[Jetkopite]

I personally think that is ridiculous to price that WG Pepsi for $43k if this is true... I personally think the WG Sub which I have looks better than the new GMT Master Pepsi the way the blue dial pops out..

I cannot justify to spending $43k on a watch just to have a blue and red ceramic bezel and a GMT hand if I cannot wear it to work.. I will stick to my vinatge 16750 patinated matte dial and newly serviced looking like new 16710 Pepsi/Coke I think as I can enjoy them for work for what they are designed for and personally look better with fade insets and patina...

[dcvelo]

A tool watch for $40K+??? MEHHHH!!!!
This must be the Pepsi 1....I will wait for the Pepsi 0, it might cost less then.......

[fishingbear]

$41,000ish U.S.