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Benomos · 8 April 2014, 06:39 AM

Rolex Canada informed my AD today that prices are increasing across the board by 6 per cent on May 1. In January Rolex cut the AD profit margin by 4 per cent so the effective increase this year is 10 percent. Is there any word on a US price increase?
Bernie

iazrollie · 8 April 2014, 06:42 AM

Haven't heard yet. Wonder if this is also currency related??

DanCousins · 8 April 2014, 06:47 AM

I thought ADs were only notified a few days before?

This seems like a long way out for that, regardless, someone who knows people shall be along soon to put us out of our misery.

HL65 · 8 April 2014, 06:50 AM

Rolex did not cut profit margin for AD's here in US and they still pay 62% of MSRP. Also no price increase for foreseeable future. Rolex also has never informed AD's in advance and AD's are sent new price sheets and asked to turn in old ones. Maybe it is different there but that isn't how it works here. Maybe it is currency related in some countries but again I can't speak to that. I can say though that Rolex management said in Basel no price increases on the horizon.

PS. By the way Rolex did change price for AD from 60 to 62% of MSRP and take away the extra discount for AD's who paid for watches within 30 days of receipt. That happened over a year ago though.

Rashid.bk · 8 April 2014, 07:20 AM

Quote:

Originally Posted by SteelerFan65

Rolex did not cut profit margin for AD's here in US and they still pay 62% of MSRP. Also no price increase for foreseeable future. Rolex also has never informed AD's in advance and AD's are sent new price sheets and asked to turn in old ones. Maybe it is different there but that isn't how it works here. Maybe it is currency related in some countries but again I can't speak to that. I can say though that Rolex management said in Basel no price increases on the horizon.

PS. By the way Rolex did change price for AD from 60 to 62% of MSRP and take away the extra discount for AD's who paid for watches within 30 days of receipt. That happened over a year ago though.

Makes no sense for Rolex to alert an AD to a price hike a month out, I could go into common sense business specifics, but if you think real hard you'd probably come up with them.

I"m going with Ken on this one, so far his insight and knowledge wreaks of:
a- a time machine
b- reliable connections
c- magic
Either way, he's usually right on with his assessments or like .2 mils at 300 meters off, trust me, that's not a lot.
Who the hell could have guessed a SDc would come out in Basel this year, now if you think real hard you'll probably come up with the answer....

AS1 · 8 April 2014, 10:42 AM

I havent been on the forum long, but it's long enough to know I trust in Ken...

14060m · 8 April 2014, 10:46 AM

Something isn't right

Hairdude1 · 8 April 2014, 10:49 AM

Quote:

Originally Posted by SteelerFan65

Rolex did not cut profit margin for AD's here in US and they still pay 62% of MSRP. Also no price increase for foreseeable future. Rolex also has never informed AD's in advance and AD's are sent new price sheets and asked to turn in old ones. Maybe it is different there but that isn't how it works here. Maybe it is currency related in some countries but again I can't speak to that. I can say though that Rolex management said in Basel no price increases on the horizon.

PS. By the way Rolex did change price for AD from 60 to 62% of MSRP and take away the extra discount for AD's who paid for watches within 30 days of receipt. That happened over a year ago though.

Good info!

Wesley Crusher · 8 April 2014, 10:50 AM

Quote:

Originally Posted by Rashid.bk

Makes no sense for Rolex to alert an AD to a price hike a month out, I could go into common sense business specifics, but if you think real hard you'd probably come up with them.

I"m going with Ken on this one, so far his insight and knowledge wreaks of:
a- a time machine
b- reliable connections
c- magic
Either way, he's usually right on with his assessments or like .2 mils at 300 meters off, trust me, that's not a lot.
Who the hell could have guessed a SDc would come out in Basel this year, now if you think real hard you'll probably come up with the answer....

+1

I'm convinced that Ken is a wizard. Whatever he says, I believe (especially after I was dead wrong about the new SD

).

kilyung · 8 April 2014, 11:07 AM

Just try it Rolex... ya better hold off until my Platona is in hand.

HL65 · 8 April 2014, 11:11 AM

Thanks guys and Mike step up already! I might have my BLRO before you have your Platona!

77T · 8 April 2014, 11:33 AM

Quote:

Originally Posted by kilyung

Just try it Rolex... ya better hold off until my Platona is in hand.

Quote:

Originally Posted by SteelerFan65

Thanks guys and Mike step up already! I might have my BLRO before you have your Platona!

You guys just need to put $7000 down and finance the rest for 1-2 years

Then you'll have all those savings on your wrist...

SaddleSC · 8 April 2014, 11:35 AM

Quote:

Originally Posted by SteelerFan65

Thanks guys and Mike step up already! I might have my BLRO before you have your Platona!

Exhausted · 8 April 2014, 08:22 PM

Bernie - I got the same message from my AD in the GTA. May 1 5-6% increase. I certainly hope those in the know here prove that wrong as I need more time to save for my next one!

Racerdj · 8 April 2014, 08:28 PM

Several AD's I have asked and not one gets an advance notice here in the USA.

Art 1 · 8 April 2014, 09:25 PM

Quote:

Originally Posted by kilyung

Just try it Rolex... ya better hold off until my Platona is in hand.

I think I'll have one before you do Mike.

Randy · 8 April 2014, 09:55 PM

It's coming, better grab the next Rollie boy's.

padi56 · 8 April 2014, 09:57 PM

The only thing that's 100% sure is Rolex will increase there prices some month in the future when that will be only Rolex knows when and not the AD.

77T · 8 April 2014, 10:08 PM

Too true -

HL65 · 8 April 2014, 10:15 PM

Quote:

Originally Posted by Exhausted

Bernie - I got the same message from my AD in the GTA. May 1 5-6% increase. I certainly hope those in the know here prove that wrong as I need more time to save for my next one!

Maybe you have currency adjustment there. I also can't speak to anywhere outside of US. I have read of currency adjustments in different regions. As for an actual price increase across the board for Rolex worldwide--there hasn't been one in 2 years. When there is one there is no pre announcement. As I have stated AD's get new price sheet and are asked to turn in old one. With all of this talk about price hikes though you guys are destined to jinx us!

Robbyman · 8 April 2014, 10:19 PM

Sounds fishy, everywhere gets 24 hours notice I heard?

GhostWriter · 8 April 2014, 10:52 PM

Quote:

Originally Posted by SteelerFan65

Maybe you have currency adjustment there. I also can't speak to anywhere outside of US. I have read of currency adjustments in different regions. As for an actual price increase across the board for Rolex worldwide--there hasn't been one in 2 years. When there is one there is no pre announcement. As I have stated AD's get new price sheet and are asked to turn in old one. With all of this talk about price hikes though you guys are destined to jinx us!

There must certainly be a different policy in Canada as I got the same info on Saturday from my AD just outside of Toronto that prices are going up. He did cite the stronger CHF and the weaker Canadian dollar against the US dollar as the reason given him for the adjustment.

It makes sense because their exists a natural arb right now between CDN and US prices. A BNIB BLNR can be had right now easily for $8400 CDN (taxes included) which is about $7650 USD. I haven't seen a US price on that watch even remotely close to that. So you are correct that it's more of a currency adjustment than anything else.

33JS · 8 April 2014, 11:08 PM

Quote:

Originally Posted by Benomos

Rolex Canada informed my AD today that prices are increasing across the board by 6 per cent on May 1. In January Rolex cut the AD profit margin by 4 per cent so the effective increase this year is 10 percent. Is there any word on a US price increase?
Bernie

Agreed, the US seems different, but Norway AD's confirm here also a 5-7% price rise on 1st of May. Praying my new SD comes in before then!!!

UK dealers have heard rumours, but nothing firm...

Incredible Hulk · 8 April 2014, 11:39 PM

Canadian dollar has gone down by 10% Vs the US dollar this year.

Touring · 8 April 2014, 11:44 PM

Quote:

Originally Posted by Benomos

Rolex Canada informed my AD today that prices are increasing across the board by 6 per cent on May 1. In January Rolex cut the AD profit margin by 4 per cent so the effective increase this year is 10 percent. Is there any word on a US price increase?
Bernie

Yep. Posted the same thing in another thread.

Only time will tell whether this is limited to everywhere but the US. Unless you live there, better get your new pieces now....

kilyung · 8 April 2014, 11:50 PM

Quote:

Originally Posted by Art 1

I think I'll have one before you do Mike.

Sadly you're probably right.

Kobayashi · 9 April 2014, 12:07 AM

Quote:

Originally Posted by GhostWriter

A BNIB BLNR can be had right now easily for $8400 CDN (taxes included) which is about $7650 USD. I haven't seen a US price on that watch even remotely close to that.

I'm going to book a trip to Vancouver ASAP!

Micha · 5 May 2014, 01:04 AM

So, is there an update now? Can anybody confirm the price increase in Canada? After all, May 1st. came and went...

GarageBMW · 5 May 2014, 01:05 AM

It's confirmed.

New price for the sub is 9100 and 12900 for the Daytona. All before taxes as usual.

Cheers

Dom

8 April 2014, 06:39 AM	#1
Benomos "TRF" Member Join Date: Jan 2008 Real Name: Bernie Location: Canada Watch: All Rolex Posts: 68	Rolex price increase May 1 Rolex Canada informed my AD today that prices are increasing across the board by 6 per cent on May 1. In January Rolex cut the AD profit margin by 4 per cent so the effective increase this year is 10 percent. Is there any word on a US price increase? Bernie Last edited by Benomos; 8 April 2014 at 06:45 AM.. Reason: Error in January profit margin cut 4 no 5 %

8 April 2014, 06:42 AM	#2
iazrollie "TRF" Member Join Date: Jul 2013 Real Name: Ian Location: NY Watch: All of them Posts: 3,245	Haven't heard yet. Wonder if this is also currency related?? __________________ Rolex, PPs, Breitling

8 April 2014, 06:50 AM	#4
HL65 TRF Moderator & 2024 SubLV41 Patron Join Date: Dec 2007 Real Name: Ken Location: SW Florida Watch: One on my wrist. Posts: 64,008	Rolex did not cut profit margin for AD's here in US and they still pay 62% of MSRP. Also no price increase for foreseeable future. Rolex also has never informed AD's in advance and AD's are sent new price sheets and asked to turn in old ones. Maybe it is different there but that isn't how it works here. Maybe it is currency related in some countries but again I can't speak to that. I can say though that Rolex management said in Basel no price increases on the horizon. PS. By the way Rolex did change price for AD from 60 to 62% of MSRP and take away the extra discount for AD's who paid for watches within 30 days of receipt. That happened over a year ago though. __________________ *SPEM SUCCESSUS ALIT*

8 April 2014, 10:46 AM	#7
14060m "TRF" Member Join Date: May 2008 Location: USA Watch: 116610 , 16233 Posts: 1,802	Something isn't right __________________

8 April 2014, 11:11 AM	#11
HL65 TRF Moderator & 2024 SubLV41 Patron Join Date: Dec 2007 Real Name: Ken Location: SW Florida Watch: One on my wrist. Posts: 64,008	Thanks guys and Mike step up already! I might have my BLRO before you have your Platona! __________________ *SPEM SUCCESSUS ALIT*

8 April 2014, 06:47 AM	#3
DanCousins "TRF" Member Join Date: Feb 2014 Real Name: Dan Location: Northern Ireland Posts: 31	I thought ADs were only notified a few days before? This seems like a long way out for that, regardless, someone who knows people shall be along soon to put us out of our misery.

8 April 2014, 10:42 AM	#6
AS1 "TRF" Member Join Date: Mar 2014 Location: NYC / Milan Watch: 6263 Posts: 3,938	I havent been on the forum long, but it's long enough to know I trust in Ken...

8 April 2014, 11:07 AM	#10
kilyung 2024 SubLV41 Pledge Member Join Date: Jul 2009 Location: Cave Watch: Sundial Posts: 33,940	Just try it Rolex... ya better hold off until my Platona is in hand.

8 April 2014, 08:22 PM	#14
Exhausted "TRF" Member Join Date: Jul 2012 Location: Toronto Posts: 189	Bernie - I got the same message from my AD in the GTA. May 1 5-6% increase. I certainly hope those in the know here prove that wrong as I need more time to save for my next one! __________________ SubC LV Explorer l 39mm Pam 560 (sold)

8 April 2014, 08:28 PM	#15
Racerdj 2024 Pledge Member Join Date: Apr 2013 Location: Indianapolis Watch: Patek-Philippe Posts: 16,832	Several AD's I have asked and not one gets an advance notice here in the USA. __________________ Rolex and Patek Philippe

8 April 2014, 09:55 PM	#17
Randy "TRF" Member Join Date: Apr 2007 Real Name: Randy Location: Ohio Watch: AP, Rolex, Panerai Posts: 1,241	It's coming, better grab the next Rollie boy's.

8 April 2014, 09:57 PM	#18
padi56 "TRF" Life Patron Join Date: Jun 2005 Real Name: Peter Location: Llanfairpwllgwyng Watch: ing you. Posts: 53,063	The only thing that's 100% sure is Rolex will increase there prices some month in the future when that will be only Rolex knows when and not the AD. __________________ ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder

8 April 2014, 10:08 PM	#19
77T 2024 SubLV41 Pledge Member Join Date: Dec 2010 Real Name: PaulG Location: Georgia Posts: 42,017	Too true - __________________ Does anyone really know what time it is?

8 April 2014, 10:19 PM	#21
Robbyman "TRF" Member Join Date: Dec 2013 Location: Blighty (England) Watch: Daytona/Pepsi/Sub Posts: 1,517	Sounds fishy, everywhere gets 24 hours notice I heard?

8 April 2014, 11:39 PM	#24
Incredible Hulk Member Join Date: Feb 2014 Real Name: Roll-X-♛ Location: Canada,Mtl Watch: OUT!!! Posts: 215	Canadian dollar has gone down by 10% Vs the US dollar this year.

5 May 2014, 01:04 AM	#28
Micha "TRF" Member Join Date: May 2009 Real Name: Michael Location: S.Florida/Ontario Watch: 6263, 1675 Posts: 2,259	So, is there an update now? Can anybody confirm the price increase in Canada? After all, May 1st. came and went... __________________ life is good

5 May 2014, 01:05 AM	#29
GarageBMW "TRF" Member Join Date: Jul 2012 Real Name: Third Degree Location: Glenfinnan Watch: the step Posts: 1,896	It's confirmed. New price for the sub is 9100 and 12900 for the Daytona. All before taxes as usual. Cheers Dom

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