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Old 15 July 2014, 02:18 AM   #1
Mack Bolan
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Swatch Watches and Rolex

I was in a brand new Swatch store, which was very colorful and cheery. The sales clerk noticed my Rolex and said "Swatch supplies Rolex with a lot of its "parts""..I asked her "Like what?" to which she replied "Im not sure"...So I wondering, Does Swatch supply Rolex with parts?
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Old 15 July 2014, 02:24 AM   #2
T. Ferguson
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Quote:
Originally Posted by Mack Bolan View Post
I was in a brand new Swatch store, which was very colorful and cheery. The sales clerk noticed my Rolex and said "Swatch supplies Rolex with a lot of its "parts""..I asked her "Like what?" to which she replied "Im not sure"...So I wondering, Does Swatch supply Rolex with parts?
I can't think of any besides the ETA movements used by Tudor. And I highly doubt it in the context of the store you were in, Swatch watches (and not Swatch Group). I mean, they weren't selling Omegas there, were they? I'm trying to think of one Rolex reference that comes on a neon yellow plastic band that may have come from the Swatch parts business, but I can't think of one.
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Old 15 July 2014, 02:25 AM   #3
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This would surprise me! Rolex makes virtually everything in-house. The only parts that I think are outsourced are sapphire crystals and some of the dial hands?
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Old 15 July 2014, 02:26 AM   #4
Mack Bolan
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I can't think of any besides the ETA movements used by Tudor. And I highly doubt it, especially in the context of the store you were in, Swatch watches (and not Swatch Group). I mean, they weren't selling Omegas there, were they?
No they weren't selling Omegas...Although she did mention that Swatch owns Omega...
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Old 15 July 2014, 02:28 AM   #5
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ETA movements for the Tudors and I think most others as well!
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Old 15 July 2014, 02:29 AM   #6
Mack Bolan
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I think she might be overly sensitive when people come in with expensive watches..I myself dig all kinds of watches, thats why I was there...but she noticed the Rolex and she couldn't stop talking about it as if I was going to point out something like "Rolex is better than Swatch" which I would never do.

It was kinda of a funny exchange
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Old 15 July 2014, 02:30 AM   #7
T. Ferguson
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No they weren't selling Omegas...Although she did mention that Swatch owns Omega...
Well, then maybe she was talking in terms of the Swatch Group then but still, the only thing I know of are the ETA based Tudors.
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Old 15 July 2014, 02:30 AM   #8
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Not sure either, I don't doubt it.
She said parts so maybe literally manufactures parts ?

I'm also interested in this little info
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Old 15 July 2014, 02:32 AM   #9
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im beginning to think that most of us on this forum know more than the avg person working at a rolex boutique
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Old 15 July 2014, 02:34 AM   #10
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im beginning to think that most of us on this forum know more than the avg person working at a rolex boutique
We do.
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Old 15 July 2014, 02:36 AM   #11
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Quote:
Originally Posted by Mack Bolan View Post
I was in a brand new Swatch store, which was very colorful and cheery. The sales clerk noticed my Rolex and said "Swatch supplies Rolex with a lot of its "parts""..I asked her "Like what?" to which she replied "Im not sure"...So I wondering, Does Swatch supply Rolex with parts?
Tudor yes, ETA movements. Rolex, no. Rolex makes pretty much if not everything in house. They even have their own foundries for metals.
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Old 15 July 2014, 02:54 AM   #12
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Tudor yes, ETA movements. Rolex, no. Rolex makes pretty much if not everything in house. They even have their own foundries for metals.
Thanks for this
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Old 15 July 2014, 02:57 AM   #13
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I was in a Swatch store in Venice last week. Picked up a couple of Sistem 51s.

The clerk kindly offered to swap a few Swatches for my AP RO. Tough call - but I had to decline.
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Old 15 July 2014, 03:29 AM   #14
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Tudor yes, ETA movements. Rolex, no. Rolex makes pretty much if not everything in house. They even have their own foundries for metals.
...precious metals, not steel, just to be clear.
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Old 15 July 2014, 03:33 AM   #15
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I can't even remember when I last saw a Swatch.....
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Old 15 July 2014, 03:34 AM   #16
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I would guess that the young lady has no clue and she should either get the proper training from her superiors or educate herself before she says things.
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Old 15 July 2014, 03:47 AM   #17
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I would guess that the young lady has no clue and she should either get the proper training from her superiors or educate herself before she says things.
Chris, I know what you mean, but does the boss really care? It's a Swatch store for gosh sakes. Her typical customer is the high school kid looking for a watch that goes with the outfit they just bought at A & F a few doors down.

I give the girl credit for even properly identifying a Rolex. And if her comment was indeed referring to the ETA based Tudors, that's really impressive.

I'm not trying to light up Swatch or anything, but the line is just a very different market. They're not competing against Rolex anymore than they are against their own higher end brands. All I'm really saying is I'd more expect an Omega salesman to know a little something about Rolex than this gal.
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Old 15 July 2014, 04:29 AM   #18
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im beginning to think that most of us on this forum know more than the avg person working at a rolex boutique
So do most of us off the forum.
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Old 15 July 2014, 05:32 AM   #19
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i have a simple swatch that i wear when travelling. $40, good watch for the price
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Old 15 July 2014, 05:39 AM   #20
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Quote:
Originally Posted by Mack Bolan View Post
I was in a brand new Swatch store, which was very colorful and cheery. The sales clerk noticed my Rolex and said "Swatch supplies Rolex with a lot of its "parts""..I asked her "Like what?" to which she replied "Im not sure"...So I wondering, Does Swatch supply Rolex with parts?
She's technically correct in so far as Rolex manufacture Tudor watches which contain a movement made by ETA, owned by Swatch Group.

Swatch watches are fun. Should have bought a couple.
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Old 15 July 2014, 05:44 AM   #21
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I'm pretty certain that the ETA movements sold to Tudor represent a lot of business for both Swatch and Rolex. That would be a major account/supplier relationship.
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Old 15 July 2014, 05:47 AM   #22
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I went into a Swatch store in nice airport last week wearing a GMT, and was surprised at how knowledgeable the sales staff were about automatic movements - i was looking at their new sistem 51 auto movement
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Old 15 July 2014, 07:46 AM   #23
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I believe they make hairsprings for many high end watch companies. I read an article in either IW or Watchtime, about Philippe Stern (Patek Philippe) visiting Nick Hayek (Swatch) to confirm that he would still get hairspings (or other parts?), when Hayek announced he would no longer sell parts on the open market.
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