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8 October 2014, 09:38 AM | #1 |
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Join Date: Feb 2010
Location: Chicago
Watch: 16710BLRO, 214270.
Posts: 2,717
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Rolex Platinum - The Ultimate Profit Margin?
I was shocked to see what little premium there actually is to physical platinum over gold versus what Rolex charges for their timepieces. Platinum costs only 4% more than gold on the global metals market! Are platty Rollies The Ultimate Profit Margin?:
$57,600 for the platinum and $32,550 for the white gold day-date. In the ddII, $74,300 for the platty and $37,550 for the white gold. Market price for gold is approx $1209/oz and only $1261/oz for platinum! Is there some other reason for the wide disparity relative to actual market price of the metal besides marketing-generated exclusivity and wider profit margin? |
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