What is the fate of SD?

[richc1958]

Having spent a good portion of my life actually going to sea on a ship that sinks on purpose ie a submarine it amazes me that one would actually care that your watch can go 10,000 feet or damm only a 1000. Since very few subs can go down to 10000 feet and a real sub a Navy one would be a mangled mess at 10000 feet 1000 is good enough for me. i guess people like to talk and knowing your watch can go that deep and keep on ticking.....

[feudallordcult]

Originally Posted by richc1958

Having spent a good portion of my life actually going to sea on a ship that sinks on purpose ie a submarine it amazes me that one would actually care that your watch can go 10,000 feet or damm only a 1000. Since very few subs can go down to 10000 feet and a real sub a Navy one would be a mangled mess at 10000 feet 1000 is good enough for me. i guess people like to talk and knowing your watch can go that deep and keep on ticking.....

agreed. i asked myself if i actually go that deep when i bought a sinn U1 last yr. but i bought it for the tegimented steel which purports to offer greater resiliency to hard knocks and malicious scratches. personally, it doesn't bother me how deep it can go as long as it keeps ticking. guess the depth can be used as good ice-breaker during functions or making small talk in parties.

[mldaytona]

People will always try to own the best product available, and especially in regards to Rolex, we all know most of Rolex owners keep and wear their watch forever. Hence it's always worth it to shell out the extra money to buy the best and the latest since it's gonna be kept for decades. Now that the SDDS is here....I don't think many people care about the old SD anymore. It never was one of Rolex's popular and favorite models in the first place.

[Letsgodiving]

Originally Posted by mldaytona

People will always try to own the best product available, and especially in regards to Rolex, we all know most of Rolex owners keep and wear their watch forever. Hence it's always worth it to shell out the extra money to buy the best and the latest since it's gonna be kept for decades. Now that the SDDS is here....I don't think many people care about the old SD anymore. It never was one of Rolex's popular and favorite models in the first place.

You must not be from around these parts...

[JJ Irani]

Originally Posted by Letsgodiving

You must not be from around these parts...

My thoughts exactly....the current SD is still a very popular watch in virtually most parts of the world.

JJ

[Letsgodiving]

Originally Posted by JJ Irani

My thoughts exactly....the current SD is still a very popular watch in virtually most parts of the world.

JJ

It's popular in my world. I think there is a wide area between the Sub and the DS that the SD fills nicely but it seems that Rolex may see it otherwise. The SD is and always will be a popular model and will only grow in stature if it is discontinued imho.

[Egelber]

Well the question is, did Rolex dis-continue the yacht-master when the II came out. Who knows, I do believe the SD will be discontinued when the stock is sold out. Why buy a 4,000 when you can buy a 12,900 or what ever it is rated at. I mean who will dive 3 or so miles down anyway. JMO

[chris_nor_cal]

this forum is a tiny microcosm of watch geeks and does not in any way represent the majority of Rolex purchasers. This deep sea dweller will be advertised in mens magazines from basel to boston, and every guy will read the paragraph blurb about "extreem depth this" and "titanium" that and "biggest rolex ever" and it will be an instant hit. The old sea dweller will sink into anonymity (except for watch geeks) The Deeps Sea's price isnt an issue either. this company has so brilliantly marketed their name that the exhorbitant price is a topic of gloating for owners. I work for a swiss company-- these people are smart.

[mldaytona]

Originally Posted by chris_nor_cal

this forum is a tiny microcosm of watch geeks and does not in any way represent the majority of Rolex purchasers. This deep sea dweller will be advertised in mens magazines from basel to boston, and every guy will read the paragraph blurb about "extreem depth this" and "titanium" that and "biggest rolex ever" and it will be an instant hit. The old sea dweller will sink into anonymity (except for watch geeks) The Deeps Sea's price isnt an issue either. this company has so brilliantly marketed their name that the exhorbitant price is a topic of gloating for owners. I work for a swiss company-- these people are smart.

X2!

[mldaytona]

Originally Posted by JJ Irani

My thoughts exactly....the current SD is still a very popular watch in virtually most parts of the world.

JJ

You mean most parts of the Rolex Forum?

[Baptistman]

As I stated in another post, Contacted Rolex St James London,Quote, The SD will not be discontinued as it is currently a strong market leader, the Deep Sea is not market tested as the SD and a different watch. It will run alongside the Deepsea for the foresseable future

[etp095]

Originally Posted by Baptistman

As I stated in another post, Contacted Rolex St James London,Quote, The SD will not be discontinued as it is currently a strong market leader, the Deep Sea is not market tested as the SD and a different watch. It will run alongside the Deepsea for the foresseable future

that's good to hear,thanks for the update.

[blackeagle]

My AD says the outdated SD will be discontinued as soon as the SDDS expands into the market. They are expecting the DS to be a major hit and the new Rolex icon. The DS will also capture the Guinness record for Depth pressure for a watch, which will add to it status. I have a family member that is already on the waiting list for the DEEPSEA. He is 6 feet 5 and 275, that watch is perfect for him and I expect it will be peeking out from his suit everyday.

[PhilM]

I think it's here to stay for a least a while, don't know for how long but there's definitely a market for all 3 IMO

[TARDIS]

The DS will also capture the Guinness record for Depth pressure for a watch, which will add to it status.

Don't think it will. There are several brands that go a hell of a lot deeper.

[Art 1]

Phased out over the next year. Really did not sell in large numbers.

[blackeagle]

Steve, Facts are a good thing.

A new diving watch has been put onto Official World Records Book.
I am writing about CX swiss Military Diver watch.
This Firm is depending on Swiss Charmex Societyand specialized on High qulities diver Watches.
Top Product is 12.000 feet or 3657 meters as watch was put over a submersible and pushed off to 12.000 feet depth near U.K. coasts Ocean.
the watch has a special hard sapphire crystal glass and superlative automatic anti Helium valve and has an automatic self winding movement..
really a must.
I post a few pics but for more info go to http://www.12000feet.com/intro/

[Baptistman]

Originally Posted by blackeagle

My AD says the outdated SD will be discontinued as soon as the SDDS expands into the market. They are expecting the DS to be a major hit and the new Rolex icon. The DS will also capture the Guinness record for Depth pressure for a watch, which will add to it status. I have a family member that is already on the waiting list for the DEEPSEA. He is 6 feet 5 and 275, that watch is perfect for him and I expect it will be peeking out from his suit everyday.

So Rolex UK are lying then

[teo]

In singapore, SD is selling at list price with no discount, previously before DS arrived at Basel AD are giving 10% discount. Maybe going to phase out soon.

[teo]

Y seadweller doesn't have the rolex rolex rehaut in the inner case?
Y AD here are selling at list price?
Y no maxidial and ceramic bezel and Paracrom Bleu hairspring?
ans: Because it is going to be discontinue.

[sshark]

My 2 centes worth. Is Rolex legally and morally bound when they say they will discountinue SD by end of the year? They can always reverse their decision if the reaction from the market is negative.

I do not know how Rolex has handled other discontinued models in past except for GMT II where they abruptly discontinued it and replaced with GMT IIc. Probably someone can help to fill in here.

[ajp1538]

When I purchased mine in December, I asked for discount on the SD and I was told that the Sub was going to be discontinued this year sometime.

Interesting times ahead - excuse the pun !!

[Egelber]

Only time will tell(no pun intended) don't loose to much sleep over it.

[Lol-x]

I'm interested in the assertion that the 14060M has ceased production? Is that a fact or an opinion?

The 12,000 feet is more a measurement of case strength than a measurement of how deep anyone might be likely to dive with the watch. At 12,000 feet the pressure is immense, and hence it is indicative of the strength of the watch.

[BiG JeEzY]

I hope the SD doesnt get discontinued. They should still continue to produce the SD and have the SDDS as an option to it since I agree with what some have said. The watch may be to bulky for everyday wear and 4000 feet is more than deep enough...

Actually it would have been nice if Rolex could make a SDDS that looked more similar to the SD but was rated down to 12,800 feet. What I mean by this, is keep the dial the same, the case size the same, and all that, just slap the 12800 feet on the dial.

And on the caseback of the watch have something like "Rolex 100th anniversary".

Now that would be awesome!

[Tombstone]

It is hard to say what will happen with the SD. Rolex loves money the SD gives Rolex lots of money. Sell both SDers and make even more money. Why quit selling a great watch?

[funlab]

most of the reports i've read from those that attended the show say rolex did confirm the discontinuation of the sd during basel.

[GoldenBear]

If I invest in an old SD do you think it will outperform my stock and bond portfolio? How about real estate? Will a new SDDS outperform the S&P 500? Just kidding, they are just watches...LOL.....