Swiss watch "Ice Age" approaching with Apple Watch release says Swatch co-creator

[Andad]

Originally Posted by GradyPhilpott

This:

“I wouldn’t call the Apple Watch a threat for the industry,” he [Jean-Claude Biver] said Tuesday by e-mail. The Apple Watch may lead more young people to wear watches, and eventually they’ll be more likely to buy mechanical ones, he said."

http://business.financialpost.com/20..._lsa=b742-5579

The problem with all these doom and gloom prognostications about the Swiss watch industry is that so far smart watches haven't put a dent in anything, watches or otherwise. People who own them don't even wear them after the novelty wears off.

So, if any of this is to come true, the Apple watch will have to have capabilities so strong that it will make all other smart watches seem primitive and so essential that people will ignore the fact that they are wearing the 21st Century version of the Casio digital watch/databank/calculator.

And they will have to be so enthralled by it all that they'll ignore the fact that everything the watch can do, the smart phone in their pockets can do better and on a larger screen.

The Apple watch will sell and it will sell big because Apple has its cult following. However, for it to last, it will have to be nothing short of miraculous.

There are a lot of people in this world, even well to do people, who can't justify wearing a watch that costs more than $100. Getting those people to buy an Apple watch will be hard and people who are able to buy Apple watches will eventually want something more reflective of their tastes than a goofy techno-bauble.

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