ROLEX still number One

[MATCH1969]

Rolex is still number one in term of sales for 2015 (in Swiss francs) even if all the analysis forecast a very bad year for Swiss watch industry in 2016.

Les ventes des marques suisses en 2015

1. Rolex : 4,90 milliards de francs
2. Omega : 2,06 milliards
3. Cartier : 2,01 milliards
4. Patek Philippe : 1,32 milliard
5. Longines : 1,26 milliard
6. Tissot : 1,06 milliard
7. Audemars Piguet : 805 millions
8. IWC : 775 millions
9. TAG Heuer : 725 millions
10. Swatch : 715 millions
11. Jaeger-LeCoultre : 690 millions
12. Breguet : 620 millions
13. Harry Winston (*) : 600 millions
14. Chopard : 570 millions
15. Piaget : 520 millions
16. Vacheron Constantin : 500 millions
17. Hublot : 495 millions
18. Rado : 470 millions
19. Officine Panerai : 440 millions
20. Breitling : 370 millions
21. Bulgari : 330 millions
22. Blancpain : 285 millions
23. Franck Muller : 285 millions
24. Festina Group : 240 millions
25. Montblanc : 240 millions
26. Mido : 205 millions
27. Victorinox : 200 millions
28. Frédérique Constant : 190 millions
29. Richard Mille : 185 millions
30. Zenith : 150 millions
31. Lange & Söhne : 150 millions
32. Baume & Mercier : 135 millions
33. Ck watch : 130 millions
34. Raymond Weil : 120 millions
35. Parmigiani : 120 millions
36. Chanel : 120 millions
37. Van Cleef&Arpels : 107 millions
38. Maurice Lacroix : 100 millions
39. C.F.Bucherer : 100 millions
40. Certina : 85 millions
41. Glashütte Original : 85 millions
42. Ernest Borel : 75 millions
43. Titoni : 75 millions
44. Hamilton : 70 millions
45. Roger Dubuis : 70 millions
46. De Grisogono : 65 millions
47. Mondaine : 60 millions
48. Oris : 60 millions
49. Bell & Ross : 50 millions
50. Technomarine : 40 millions
51. Jaquet Droz : 35 millions
52. Edox : 30 millions
53. F.P.Journe : 25 millions
54. De Witt : 25 millions
55. Dior : 21 millions
56. Chronoswiss : 20 millions
57. Ralph Lauren : 16 millions
58. Dunhill : 16 millions
* Avec joaillerie
(Source: René Weber, Banque Vontobel)

[Luxurywatchvn]

Rolex no 1 only about quanlitity.

[rabbithole88]

Why are Swatch Group (17 watch brands) & Richemont Group (12 watch brands) brands being reported separately? Does the Rolex number include Tudor?

This list omits 4 Swatch brands, but even without the sales from the likes of Flik-Flak, Union Glashutte, Balmain & Leon Hatot I still get CHF7.680 billion for the Swatch brands. As Swatch reported 2015 revenues of CHF8.451 billion you can see how much of their money comes from their brands vs. their movements and parts business.

For Richemont I think that all their watch brands are represented and their total comes to CHF5.653 billion. Richmont also has non-watch brands which make up about half of its reported CHF11.27 billion revenues.

Both these companies, if their various marques were combined, would be bigger than Rolex.

I'm not knocking Rolex; I think that #3 is a great spot for a company with only two brand names in the market.

[speedolex]

Surprised Trump didn't make the list.

[Paul_I]

Originally Posted by Luxurywatchvn

Rolex no 1 only about quanlitity.

[opaline460]

wow

[Rj_pat]

Rolex will always be no. 1..


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[Memphis]

if you want to be technical

1 Swatch Group 7,680
2 Richemont Group 5,669
3 Rolex 4,900
4 LVMH 1,700
5 Patek Philippe 1,320
6 Audemars Piguet 805
7 Chopard 570
8 Breitling 370
9 Franck Muller 285
10 Festina Group 240
11 Victorinox 200
12 Frédérique Constant 190
13 Richard Mille 185
14 Chanel 120
15 Parmigiani 120
16 Raymond Weil 120
17 C.F.Bucherer 100
18 Maurice Lacroix 100
19 Ernest Borel 75
20 Titoni 75
21 De Grisogono 65
22 Mondaine 60
23 Oris 60
24 Bell & Ross 50
25 Technomarine 40
26 Edox 30
27 De Witt 25
28 F.P.Journe 25
29 Dior 21
30 Chronoswiss 20

[Defiancekofb]

No Taiwan Numba 1

[CashGap]

Any good guess on average revenue per unit, to derive units?

Edit - Nevermind, approximately 5,000 per unit given the belief in roughly 1,000,000 units.

[texex91]

I love it--Richard Mille is 29 and only produces 2200 watches a year. Awesome!

[Dandoun]

Originally Posted by texex91

I love it--Richard Mille is 29 and only produces 2200 watches a year. Awesome!

Not surprising for the price per watch :D.

[superstarmar]

Originally Posted by Luxurywatchvn

Rolex no 1 only about quanlitity.

Not sure about that .... My personal experience is
that my Rolex (multiple) looks amazing, runs and
Keeps time amazing plus more than likely will outlive me!!!
It's NO.#1 in my books

[superstarmar]

Originally Posted by Memphis

if you want to be technical

1 Swatch Group 7,680
2 Richemont Group 5,669
3 Rolex 4,900
4 LVMH 1,700
5 Patek Philippe 1,320
6 Audemars Piguet 805
7 Chopard 570
8 Breitling 370
9 Franck Muller 285
10 Festina Group 240
11 Victorinox 200
12 Frédérique Constant 190
13 Richard Mille 185
14 Chanel 120
15 Parmigiani 120
16 Raymond Weil 120
17 C.F.Bucherer 100
18 Maurice Lacroix 100
19 Ernest Borel 75
20 Titoni 75
21 De Grisogono 65
22 Mondaine 60
23 Oris 60
24 Bell & Ross 50
25 Technomarine 40
26 Edox 30
27 De Witt 25
28 F.P.Journe 25
29 Dior 21
30 Chronoswiss 20

Technical?
Rolex is #1 for a long time and will continue to be ...
Why you may ask ?
Because nothing scratches the itch like a Rolex !!!!
Had a breitling and flipped it for a Rolex !!!
Had other luxury brands and flipped them for Rolex !!!
I'm not the only , millions of others have more than likely
had the same experience ... Technically speaking...

[michael067]

Originally Posted by Luxurywatchvn

Rolex no 1 only about quanlitity.

Slamma Damma Ding Dong

[beer]

Originally Posted by MATCH1969

29. Richard Mille : 185 millions

they only sold 5 watches?

[iAmVice]

Howmany watches does Rolex produce a year? 1mil?

[Royalex]

Titoni is above Oris in sales?

[Rebel]

[Spartacus]

Rado above Breitling.... WHAT?!!?

Are international sales much larger and different from US sales? I am shocked with the order of the list. Tissot and Longines outpacing Tag and IWC....WOW.

[RHJ]

I think the technical list is the one to consider. I would like to know the number of watches sold too!

[brucewayne1959]

Originally Posted by speedolex

Surprised Trump didn't make the list.

That watch is HUUUUUGGGEEEEE!!!!

[Nav01L]

Originally Posted by Spartacus

Tissot and Longines outpacing Tag and IWC....WOW.

The latter are far less popular in the fairly large Asian market I would guess, plus its an entirely different ballpark in terms of pricing.

Cheers

Fred

[Nav01L]

Originally Posted by speedolex

Surprised Trump didn't make the list.

Golly, ever since I had that last drop of Trump Vodka I keep seeing that name everywhere... Even on what could only be a Breitling for Bentley...

[Sg123]

I wonder where is Ulysse Nardin? Surely they have to be in the top 50???

[Nav01L]

Originally Posted by Sg123

I wonder where is Ulysse Nardin? Surely they have to be in the top 50???

Sure should. Kering does not disclose UNs results in detail yet though, for the time being they are listed as an "other brand" together with the likes of Brioni or Alexander McQueen in Kering's reference document. The other brands made an aggregate EUR 1.7bio in 2015. Unclear how much of that is UN.

Cheers F

[wuyeah]

Originally Posted by Defiancekofb

No Taiwan Numba 1

LOL...where is this one coming from
Are you Angrypug from H1Z1

[stockjock1975]

I'm sad to see Lange so far down on that list!

[KarlS]

Originally Posted by texex91

I love it--Richard Mille is 29 and only produces 2200 watches a year. Awesome!

That gives average price of CHF 84 000 per watch!! Interesting to see that Rolex would be CHF 4900 per watch and Patek CHF 22 000 which shows that a huge amount of their sales comes from the quartz line. ALS at around CHF 20 000 and Journe at around CHF 27 000.

[Memphis]

Originally Posted by KarlS

That gives average price of CHF 84 000 per watch!! Interesting to see that Rolex would be CHF 4900 per watch and Patek CHF 22 000 which shows that a huge amount of their sales comes from the quartz line. ALS at around CHF 20 000 and Journe at around CHF 27 000.

congratulations, you can divide.