Is grail overused?

[Sublovin]

Just for the sake of interesting conversation, I thought I would post this to evoke some opinions.
One thing I can say about the forums here, the term grill gets used Plenty...
I can't help but chuckle when I read a post by someone who says something like "After three long months I finally obtained my grill!"
To each their own, and I am happy for people getting things they want, but sometimes I feel like we go a bit overboard with the use of this word.
My grail would likely be something along the lines of a Panerai 021, which I have wanted for approx. 15 years, and the price is insane.
I just feel like a watch that can easily be obtained in a short period of time, should not have the word grail attached to it. It doesn't mean that you want the piece any less, or that you'll get any less enjoyment from it, just that the term should be reserved for loftier goals.

Thoughts?