I'm no legal beagle but found this interesting...

[77T]

Originally Posted by Palermo

That's interesting as it looks like the brand 'Victorinox' gets a waiver for using the Swiss cross.

Never knew the Swiss had this all covered - must be a minefield for Rolex legal team to determine the 60% rule.

Not much work since they had been adhering to the previous 50% content mandate. They have been bringing more and more in-house over the years. The higher content percentage hits smaller brands more so - that's because many used ebauche movements which ETA stopped providing a few years ago.