Audemars Piguet Long Term Value

[masyv6]

Originally Posted by Marciano490

They're tremendous watches. Regardless of the resale. Buy used or buy smart and you won't have any issues. Or just enjoy the beauty and heft.

x2. Don't buy a mass produced watch for speculative pursuits

[GB-man]

Originally Posted by lapince

Where I am living the brand known by most is Hublot, everyone knows them, AP? Not so much if at all, maybe different in the US

I would say AP has more brand awareness in the US than hublot largely because they have been all over Hollywood and on the wrists of athletes and musicians alike. Hublot certainly competes with AP for this market with marketing dollars but AP is more prevalent on tv and in movies

I personally like a little brand awareness sometimes. Life's to short to always be on the low

[Defiancekofb]

Originally Posted by lapince

Don't know about Jay-Z, but Patek are hardly worn by any celebrities, but there is still real demand, for AP maybe some celebrities wear models from the ROO lineup, less from the RO's, in any case I don't think the "fad" will go anywhere, AP and others will stay at the top of horology, and people who want a luxury sport watch will continue to choose between RM and AP

The Notorious MMA, Conor Mcgregor with a few Nautilus

Michael Bloomberg with a Calatrava

[AK797]

Originally Posted by Marciano490

You guys are talking about two different things. Nobody is disputing that really wealthy watch collectors have known about AP for over a century. Citing royalty is nonresponsive.

No, the comments were implying that AP were a mainstream recent trend, and not one starting from the 70s as a sports watch, and the Royalty citings were to show they are not just known by the hip hop crowd.

Originally Posted by GB-man

I would say AP has more brand awareness in the US than hublot largely because they have been all over Hollywood and on the wrists of athletes and musicians alike. Hublot certainly competes with AP for this market with marketing dollars but AP is more prevalent on tv and in movies

I personally like a little brand awareness sometimes. Life's to short to always be on the low

Speaking of Hublot, there is a song out now where the rapper smugly condescends the line - It's a Hublow not a Hublott, not realising it's actually pronounced ooblow. Sums it all up really.

[Marciano490]

Originally Posted by lapince

Don't know about Jay-Z, but Patek are hardly worn by any celebrities, but there is still real demand, for AP maybe some celebrities wear models from the ROO lineup, less from the RO's, in any case I don't think the "fad" will go anywhere, AP and others will stay at the top of horology, and people who want a luxury sport watch will continue to choose between RM and AP

Pateks aren't worn by celebrities? Maybe not Ukrainian soap stars, but damn man, Charlie Sheen was in the news last year when a hooker stole his 5131. Maybe not the guy you'd most want associated with your brand but him to John Mayer to Future. There are a ton.

[Defiancekofb]

Originally Posted by AK797

Speaking of Hublot, there is a song out now where the rapper smugly condescends the line - It's a Hublow not a Hublott, not realising it's actually pronounced ooblow. Sums it all up really.

In Beyonce - Upgrade You, she says, Let me up grade you Audemars Pijay you. While it's pronounced Audemars Pigaay.

[texex91]

Audemars Piguet, which has announced its association with the legendary Bolshoi theatre, also proudly introduces the latest star to grace its select constellation of brand ambassadresses: Svetlana Zakharova, principal dancer of the Bolshoi Ballet and Opera.

Svetlana was born in the Ukrainian city of Lutsk, into the family of a member of the armed forces.


And Patek is becoming popular with rappers as well...nothing wrong with that:

[AK797]

Originally Posted by Defiancekofb

In Beyonce - Upgrade You, she says, Let me up grade you Audemars Pijay you. While it's pronounced Audemars Pigaay.

She, like Kim Kardashian doesn't know jack about the AP she is wearing, she should be wearing Hublot and would be if they were priced higher.

She actually says Pikay, which I have heard American jewellers say before so maybe it's also a slight cultural thing, but she pronounces Hermes correctly so you can see what she cares about.

[Defiancekofb]

Originally Posted by AK797

She, like Kim Kardashian doesn't know jack about the AP she is wearing, she should be wearing Hublot and would be if they were priced higher.

She actually says Pikay, which I have heard American jewellers say before so maybe it's also a slight cultural thing, but she pronounces Hermes correctly so you can see what she cares about.

[texex91]

.

[red1108nyc]

Originally Posted by AK797

No, the comments were implying that AP were a mainstream recent trend, and not one starting from the 70s as a sports watch, and the Royalty citings were to show they are not just known by the hip hop crowd.



Speaking of Hublot, there is a song out now where the rapper smugly condescends the line - It's a Hublow not a Hublott, not realising it's actually pronounced ooblow. Sums it all up really.

Neil - You are hilarious. I love it!!

[Marciano490]

Originally Posted by AK797

No, the comments were implying that AP were a mainstream recent trend, and not one starting from the 70s as a sports watch, and the Royalty citings were to show they are not just known by the hip hop crowd.



Speaking of Hublot, there is a song out now where the rapper smugly condescends the line - It's a Hublow not a Hublott, not realising it's actually pronounced ooblow. Sums it all up really.

If your definition of mainstream includes royalty, then I wish I was swimming in your stream. I'm talking man on the street, music and movies.

[improviz]

The thing is this: pretty much every well-known Rolex became well-known because of movies/celebrities/both (James Bond/Sub, Paul Newman/Daytona, Presidents/President), ditto the Tag Heuer Monaco/Steve McQueen, Blancpain Fifty Fathoms/Jacques Cousteau, Jaeger LeCoultre Reverso became famous because of its association with athletes (polo players, skiers, and race car drivers), Omega Speedmaster due to Moon shots, etc.

The APs are no different, including the original Royal Oaks and the ROOs. So I don't really see how or why this should reflect any differently on them than on any of the other aforementioned models/brands, which have stood the test of time and been popular for decades. Do you?

[ATAR1]

Rolex embraces it's pop culture influences...

Rolex Celebrating Cinema

[ATAR1]

Rolex embraces it's pop culture influences.

Celebrating Cinema

[AK797]

Originally Posted by Marciano490

If your definition of mainstream includes royalty, then I wish I was swimming in your stream. I'm talking man on the street, music and movies.

You are mixing up apples and oranges, I was talking of royalty and rappers as being let's say famous persons of (dubious) interest. The mainstream was referring to timing, ie ROs were known from the 70s and not just a recent trend as was earlier claimed. I also don't think APs are mainstream, I don't even think Rolexes are, just its brand name, I am only really referring to mainstream as amongst WIS and WIS aspirers.

[Marciano490]

Originally Posted by AK797

You are mixing up apples and oranges, I was talking of royalty and rappers as being let's say famous persons of (dubious) interest. The mainstream was referring to timing, ie ROs were known from the 70s and not just a recent trend as was earlier claimed. I also don't think APs are mainstream, I don't even think Rolexes are, just its brand name, I am only really referring to mainstream as amongst WIS and WIS aspirers.

I agree. We've said the same thing 5 times. Let's drop it. Rolex people know. Audemars some people know from the last five years because of movies and rap songs. Otherwise, we're talking about 1% of 1%. Regardless, they're a great watch and I've always had at least one in my collection.

[AK797]

Originally Posted by Marciano490

I agree. We've said the same thing 5 times. Let's drop it. Rolex people know. Audemars some people know from the last five years because of movies and rap songs. Otherwise, we're talking about 1% of 1%. Regardless, they're a great watch and I've always had at least one in my collection.

Yeah, I've just been having some fun on the AP forum today, we're all cool here.

[dimag333]

Ok, what it is "wis" seen it a million times!

steve

[GB-man]

Originally Posted by dimag333

Ok, what it is "wis" seen it a million times!

steve

Watch idiot savant

Basically a nerdy term for everyone here.