Price increase?? Would all AD increase their prices even they have old stock models?

[bodybump]

I was wondering since Rolex increase their price...do you think AD's will increase their prices even if the watches they have is an old stock and models?

[Trurolexer]

I don't think so. Here in Jakarta, the price is still the same, no up at all.

[Atlanta]

Most will - although you may have an opportunity to seek a 'false' discount down to the old MSRP if you know the old price, especially if it is D series or older. There are plenty of M's still out there.

[Marrk]

I think it is hit and miss in the U.S. . . . although I see most ADs jumping on the chance to jack up prices, whenever increases occur.

Then again, given the current world-wide recession that is only just beginning, all those rapacious little clerks at Ben Bridge may get motivated to make a sale happen eventually.

[Greenring]

I asked my AD that same question. She said YES. Buggers.

[mfer]

If I was an AD, I'd make all you tossers pay through the nose!!!!!

[TempoKing]

Mama Rolex ...Demands the price increase...

To be an official Rolex Agent means that there is no room for
individual inniative...you got to follow the rules ...or else.
All discounts are illegal
sending the goods out of state is illegal
Any deposit for a watch is illegal
A list is illegal
Preferential treatment is illegal...etc etc etc.

Only thing legal...is ...take the money...provide a good watch...out the door.


You see why Tiffany's and Cartier told them to go fly a kite...

[bodybump]

But if you have an older stock or model why would you increase the price??

[pilfilr]

My local AD's will all increase to new price... on slow movers...they will freely offer a discount to the old MSRP...

[Art161]

Originally Posted by bodybump

But if you have an older stock or model why would you increase the price??

Because you can.

[Trurolexer]

Originally Posted by TempoKing

Mama Rolex ...Demands the price increase...

To be an official Rolex Agent means that there is no room for
individual inniative...you got to follow the rules ...or else.
All discounts are illegal
sending the goods out of state is illegal
Any deposit for a watch is illegal
A list is illegal
Preferential treatment is illegal...etc etc etc.

Only thing legal...is ...take the money...provide a good watch...out the door.


You see why Tiffany's and Cartier told them to go fly a kite...

Too many illegal thing in US...

[DSJ]

Personally, if I saw a D or Z series Submariner at my AD, I wouldn't pay them more than $5,175, probably even less. Their cost at the time was based on that price as MSRP.

[mfer]

Originally Posted by Art161

Because you can.

Exactly. It is economics. Whey are people selling there 10 year old subs for more than they bought them for.....

[Marrk]

Fine. But you haven't answered the question.

Why can't an AD sell NOS at pre-increase price? He didn't pay post-increase wholesale for it. It was in his inventory, in this case, before October 1st.

Are you arguing that Rolex price increases are retroactive?

Originally Posted by TempoKing

Mama Rolex ...Demands the price increase...

To be an official Rolex Agent means that there is no room for
individual inniative...you got to follow the rules ...or else.
All discounts are illegal
sending the goods out of state is illegal
Any deposit for a watch is illegal
A list is illegal
Preferential treatment is illegal...etc etc etc.

Only thing legal...is ...take the money...provide a good watch...out the door.


You see why Tiffany's and Cartier told them to go fly a kite...

[DSJ]

Originally Posted by Marrk

Fine. But you haven't answered the question.

Why can't an AD sell NOS at pre-increase price? He didn't pay post-increase wholesale for it. It was in his inventory, in this case, before October 1st.

Are you arguing that Rolex price increases are retroactive?

Not retroactive, but active on the date of the price increase for ALL inventory, regardless of what it was bought for by the AD. It is company policy that AD's must adhere to.

F-series TT Daytona in inventory for 4 years? By policy, it should have the new price.

[Art161]

If you walk into a grocery store, you don't see the same type cans of corn selling at different prices because the store bought them at different prices.

[DSJ]

Originally Posted by Art161

If you walk into a grocery store, you don't see the same type cans of corn selling at different prices because the store bought them at different prices.

Or mushy peas!

[s7horton]

Originally Posted by DSJ

F-series TT Daytona in inventory for 4 years? By policy, it should have the new price.

I can vouch for that. My AD has an F serial TT daytona. They want current list price for it.

[TempoKing]

Originally Posted by DSJ

Personally, if I saw a D or Z series Submariner at my AD, I wouldn't pay them more than $5,175, probably even less. Their cost at the time was based on that price as MSRP.

We are selling today the "Freshest"..M serial Subs 16610..?? For $5,175.- David..

[TempoKing]

Originally Posted by Marrk

Fine. But you haven't answered the question.
Why can't an AD sell NOS at pre-increase price? He didn't pay post-increase wholesale for it. It was in his inventory, in this case, before October 1st.
Are you arguing that Rolex price increases are retroactive?

Better profit margins

[golfball123]

they are running a biz...

[Tools]

Originally Posted by bodybump

But if you have an older stock or model why would you increase the price??

There is no such thing as an older model on a new watch.. With the possible exception of the complete upgrades, such as the 16710 vs. the 116710.

To Rolex, the serial number prefix is irrelevant; it doesn't denote a year or model, simply a serial number identification... A "D" sold today is just as new as an "M" sold today; it's only a WIS, or a frequenter of the Forums who would know the difference.

As far as selling current inventory, my guess is that many Dealers do not "buy" their stock outright. I'll bet that they put a percentage down (deposit), with the balance due at sale, and the inventory actually belongs to Rolex USA until then. When Rolex increases the price, then they probably also increase the amount due on all unsold stock. Likewise, if they pull the franchise, they pull unsold accountable inventory and return the deposit..

[Art161]

If you are dealing with an AD who gives discounts and want to buy a model that is not in short supply, you could try to negotiate a lower price on a watch that is in stock if it doesn't have a late serial number. Tell the AD that if you can't get a good discount, then you want the AD to order a "fresh" BNIB one from Rolex. Could be worth a try.

[Z-Sub]

Originally Posted by Tools

There is no such thing as an older model on a new watch.. With the possible exception of the complete upgrades, such as the 16710 vs. the 116710.

To Rolex, the serial number prefix is irrelevant; it doesn't denote a year or model, simply a serial number identification... A "D" sold today is just as new as an "M" sold today; it's only a WIS, or a frequenter of the Forums who would know the difference.

As far as selling current inventory, my guess is that many Dealers do not "buy" their stock outright. I'll bet that they put a percentage down (deposit), with the balance due at sale, and the inventory actually belongs to Rolex USA until then. When Rolex increases the price, then they probably also increase the amount due on all unsold stock. Likewise, if they pull the franchise, they pull unsold accountable inventory and return the deposit..

Interesting, a couple of AD's stated to me that Rolex does not extend credit to them. Once they receive the watches, they have to pay Rolex within a few days.

[GBJIV]

My AD indicated that all price effected stock will be sold at new MSRP.

[DCGuy1965]

As far as selling current inventory, my guess is that many Dealers do not "buy" their stock outright. I'll bet that they put a percentage down (deposit), with the balance due at sale, and the inventory actually belongs to Rolex USA until then. When Rolex increases the price, then they probably also increase the amount due on all unsold stock. Likewise, if they pull the franchise, they pull unsold accountable inventory and return the deposit..

Actually Larry that is incorrect. I have spoken with my AD as well as others on numerous occasions on this exact subject. I personally thought they werew on consignment from Rolex as well but apparently they are paid for in full. Now what will be interesting is with the current credit crunch will these ADs be able to get the $$$ to keep buying inventory? They do depend on that oh so precious line of credit from the bank. I mean think about that middle case with all those DD's in it not to mention all their other inventory. We just heard about the US Auto sales today. We'll see what happens soon I'm sure