iwatch mfg. and innards vs. Rolex

[JUSTIFIED]

I am an Apple fan (typing this from my Mac and we have 3 iPhones). Also, having taken some electrical engineering classes, I have huge respect for the engineering that goes into the iwatch. That said, these videos explain why I (and am guessing others) will never feel the connection to an iwatch that is felt with a Rolex.

Also, I get that Rolex has some of the best videos & advertising on the planet. The 2nd iwatch video is Apple's attempt at what Rolex does so well. Not quite on par w/ Rolex, but fairly cool in it's own way.

iwatch innards - https://www.youtube.com/watch?v=-3JYGk0uejs (most exciting/interesting vid I could find)

Rolex 4130 movement - https://www.youtube.com/watch?v=-7rWZvPuQHk (beautiful video)


Inside Rolex's factory - https://www.youtube.com/watch?v=x5ArSjYlJ9Y&t=2s (liked this version in French)

Couldn't find a vid of iwatch being made, but found a video about the case - https://www.youtube.com/watch?v=qmaYUhMH1w8&t=4s