Daytona yearly production count is....

[Turb0wned]

Originally Posted by Skylife

14k per years but 85% will go to grey. Then VIP get the rest.

DING DING DING.

14k a year makes the watch NOT rare, but all this under the table stuff is the problem.

[s7horton]

Are there really thousands of AD’s? I thought the number was 900 worldwide. No idea where I heard that though.

[inadeje]

My story is one of certainty, because I personally know (outside their work) two AD employees. One is in Miami and, has worked for AD for +5 years. The other is in Panama, Panama City +7 years. The Miami employee says he’s never physically seen a Daytona for sale. The Panama employee says she’s seen both black and white once. These numbers are in the whole term they’ve worked there, not this year.

[s.m.b.]

Originally Posted by inadeje

My story is one of certainty, because I personally know (outside their work) two AD employees. One is in Miami and, has worked for AD for +5 years. The other is in Panama, Panama City +7 years. The Miami employee says he’s never physically seen a Daytona for sale. The Panama employee says she’s seen both black and white once. These numbers are in the whole term they’ve worked there, not this year.

Probably because they're spoken for and not making it the case, but these ADs have most definitely been receiving Daytonas. If it's not this, then they must be going out the door on their days off.

[mrN]

Here is another point of view to try to reverse engineer the amount of Daytonas produced.

There’s around 300 SS Daytonas for sale on Chrono24 and production started in 2016 so it’s been 3 years and few months since it was announced (March 2016).

Assuming they make 14.000 units per year that would be a total of 42.000 units in existence.

That would mean only 0.7% of the watches sold are now available on the second hand market. Let’s assume that half of them get sold every month and new units come to the market. That would make a total of 1800 units sold on the secondary market per year.

That makes 5400 (in three years) out of 42.000 units being sold by grey or private sellers.

12.8% of the watches end up on Chrono24

Obviously Chrono24 doesn’t represent the entire second hand market but it’s the biggest source for used watches.

Does it look feasible?








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[brandog]

You guys have too much time on your hands.








Like the pun?

[PeterC4]

Originally Posted by brandog

You guys have too much time on your hands.








Like the pun?

I do. 'time for posters to realize Rolex is letting demand make the purchase of a Rolex like buying a limited edition piece. Because every sports model is limited.

Perhaps a weaker pun, but I tried.

[MinMay]

Collectors are NOT buying it because it’s rare. They know it’s not rare. It’s an iconic watch that needs to be in their collection.

[Tavli3]

Rolex is one of the most secretive companies in the entire world. Do you think for one second that anyone worth anything that would know that kind of info at Rolex would divulge any production number to anybody outside the inner sanctum of Rolex? Please!

I am sure that production numbers are as guarded as the Ark of the Covenant was in the Holiest of Holiest rooms of Solomon's Temple. Only the high priest could walk in that room without getting vaporized by a death ray shooting directly out of the Ark!
I expect there is something similar at Rolex guarding sacred production numbers.

[johntictoc]

So when they run the watch for 6 years there will be 100,000 in existence. Honk honk. Enjoy your “rare” piece.

[bob sims]

Originally Posted by johntictoc

So when they run the watch for 6 years there will be 100,000 in existence. Honk honk. Enjoy your “rare” piece.

When you have triple that who are dying to get one and have the money honk, honk, that's the sound of greys making money.

[SLWoodster]

I have heard from my AD that Rolex does not make the daytona anymore.

Zenith makes the chronomaster sport and daytona on the same assembly line. Rolex just does the QC.

/s

[shaunylw]

Originally Posted by SLWoodster

I have heard from my AD that Rolex does not make the daytona anymore.

Zenith makes the chronomaster sport and daytona on the same assembly line. Rolex just does the QC.

/s

No


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[Nadster]

What you hear from a AD is here say unless they can prove it with some sort of official Rolex documentation.

[KeobNepo]

That’s an ugly watch


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[DK7]

How much PM Daytonas per year ?

[thenewrick]

FWIW my AD says they get more steel Daytonas than any other reference, demand is just through the roof but they're common

[WilsdorfNDavis]

....

[1665fan]

My AD said Rolex made 0 SS Daytonas last year….that’s why the waitlist is 15 years….

[samuel019]

Originally Posted by 1665fan

My AD said Rolex made 0 SS Daytonas last year….that’s why the waitlist is 15 years….

How about PM? Maybe 1 a year?

Maybe that’s why they’re currently selling for 80-90k and why I’m still waiting Guess I’m just gonna have to be happy with my 500, 523, and 520. What I’d give for “this call”

[Screwly]

Originally Posted by samuel019

How about PM? Maybe 1 a year?

Maybe that’s why they’re currently selling for 80-90k and why I’m still waiting Guess I’m just gonna have to be happy with my 500, 523, and 520. What I’d give for “this call”

It’s coming Sammy!

[DK7]

To sam and others:)

How long you wait? Which specific model/ref.?
Is for example a 116508 YG Daytona with champagne/black subdials that hard to get and 80-90k market price?

[DK7]

To Sam and others:

How Long you wait and wich specific Model/Ref?
Is say for a example a 116508 YG champagne/black subdial that hard to get and today market price at 80-90k?

[ndrs63]

Rolex does not officially disclose any numbers. It would be incredibly irresponsible of an executive to share these numbers with an AD. I do believe that you were told this but I feel the AD just made this up


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[rambo99]

Originally Posted by ndrs63

Rolex does not officially disclose any numbers. It would be incredibly irresponsible of an executive to share these numbers with an AD. I do believe that you were told this but I feel the AD just made this up


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the number of Rolex AD is known. if the executive could have an idea about how many daytona an AD can get in a year, it's not difficult to guess.

[TswaneNguni]

ADs get allocated around 12/year .
Usually,50/50 white/black .
Some months nothing,other months more ,but the total for the year they do get .

Many more ss Daytonas around compared to a WG GMT Meteorite or WG Blue Sub .Around 1/year .

[Cigars&Watches]

Originally Posted by TswaneNguni

ADs get allocated around 12/year .
Usually,50/50 white/black .
Some months nothing,other months more ,but the total for the year they do get .

Many more ss Daytonas around compared to a WG GMT Meteorite or WG Blue Sub .Around 1/year .

I would think bigger ADs, location, boutiques would get a lot more… mine only gets 4 a year total SS

[TswaneNguni]

Originally Posted by Cigars&Watches

I would think bigger ADs, location, boutiques would get a lot more… mine only gets 4 a year total SS

3 different ADs said the same ,I guess its the gospel then .

[Cigars&Watches]

Originally Posted by rambo99

the number of Rolex AD is known. if the executive could have an idea about how many daytona an AD can get in a year, it's not difficult to guess.

Read an article recently where the chap who wrote it literally counted all the ADs worldwide on the Rolex website. He counted 2300 or was it 2600… fwiw..

[inadeje]

To add fuel to the fire while not trying to hijack the thread, my AD told me that the blue dial SkyDweller is even less than the Daytona combined (black/white).

It would be interesting to know if your 14k estimate combines both color variants or if its 14k of each.