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Maxy · 25 March 2018, 07:57 AM

Okay I've visited my AD recently and he was pissed with no SS stock to sell. He recently spoke to Rolex executive and they assured that SS pieces will slowly trickle back to stores albeit at conservative rate. He mentioned that they discussed possibility about increasing Daytona production possibility but it was shot down and they want to stick to current number of 14,000 per year for the whole world. The executive gave reasons that number is decided after numerous meetings with marketing, production and only involves leadership and that number will continue to be same for a long time.

So, there it is both versions of Daytona has 14K production count per year!

Personally it looks very plausible number and not a stupid number thrown at my face!!

Believe if you care or ignore but just wanted to share it here.

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Bobby T · 25 March 2018, 08:16 AM

Plausible, based on what???? I'm not saying its not true but you saying its plausible is based on what other production facts?

Maxy · 25 March 2018, 08:18 AM

Quote:

Originally Posted by Bobby T

Plausible, based on what???? I'm not saying its not true but you saying its plausible is based on what other production facts?

If yearly Rolex production for all models and variations is around 800K then 14K for 1 model is good (which is still low) is good estimate.

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TheRolexKingofLV · 25 March 2018, 08:20 AM

Oh boy, this is guna get good! Pass the popcorn!

toto · 25 March 2018, 08:21 AM

Producing is good.
Sending them to ADs now would be better!

brandrea · 25 March 2018, 08:22 AM

Not nearly enough

Maxy · 25 March 2018, 08:27 AM

Quote:

Originally Posted by TheRolexKingofLV

Oh boy, this is guna get good! Pass the popcorn!

Do you find anything controversial in my post?

jschmidtdmd · 25 March 2018, 08:29 AM

Oh who cares!

Pius XIII · 25 March 2018, 08:48 AM

If true that would be 1.75% of total production if they produce 800,000 watches annually. Who knows.

Jacobson · 25 March 2018, 09:02 AM

So on a list 100 long. Only 1 or 2 will get the call.

TheRolexKingofLV · 25 March 2018, 09:06 AM

Quote:

Originally Posted by Maxy

Do you find anything controversial in my post?

Not controversial really...its just that these conversations, and letters, heard at ADs about the inner workings of Rolex, I like many others around here, take with a grain of salt.

kaien · 25 March 2018, 09:14 AM

Quote:

Originally Posted by TheRolexKingofLV

Oh boy, this is guna get good! Pass the popcorn!

Lol, literally visualized this and imagined myself getting popcorn.

jrs146 · 25 March 2018, 09:35 AM

Seems about right. I know one of my ADs said they got 6 all last year. Another said they got 3. One of those AD’s has not gotten any since last fall. This would be a middle-market type of location. So 6 Daytona’s is about 1/2% of the annual production. I bet those numbers are not too far off

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101031-28 · 25 March 2018, 09:38 AM

TBH sounds like a reasonable number to me.

toto · 25 March 2018, 04:53 PM

My AD told me they used to have 7 per year.
But not sure they will get 7 this year.

bosch88 · 26 March 2018, 10:50 AM

So based on two years of availability (est.), there are around only 28,000 to 30,000 SS ceramic Daytonas sold / distributed in the world? Wow, I’m lucky to have one.

HorologyK · 26 March 2018, 10:58 AM

Sounds like nautilus scarcity

Chaching · 26 March 2018, 11:02 AM

ridiculous insanity

Frank51 · 26 March 2018, 11:02 AM

I wonder how total of 28K per year for Daytona compares to some of the other popular ones such as SD43!

Chewbacca · 26 March 2018, 11:03 AM

I was gonna say 8

airchitect · 26 March 2018, 11:10 AM

I found out one of the AD’s in my region put their relationship with Rolex on hold after they recently built out a new shop. Rolex wanted them to pay over 1.5MM to build out a boutique and basically stock it with DJs and OPs. Their reply back was not right now and not until we get watches we can sell. So for now they “hold the rights(?)” to sell Rolex in that area but simply don’t due to all of the shenanigans....

Dyim · 26 March 2018, 11:16 AM

White vs black?

Maxy · 26 March 2018, 11:37 AM

Quote:

Originally Posted by Frank51

I wonder how total of 28K per year for Daytona compares to some of the other popular ones such as SD43!

white and black both versions together is 14k per year, Not 28k.

Based on that number, my personal estimates would be Hulk around 50K, SD43 around 25K, BLNR around 45k, just Submariner around 100K.

ArtNouveau · 26 March 2018, 11:41 AM

I’m going to speculate that there’s over 7000 Rolex dealers around the world. I know with some certainty that boutiques and large volume dealers probably get a dozen or more a year. That would leave a bunch of dealers empty handed. Not buying it.

DocHorton · 26 March 2018, 11:43 AM

I believe it. They don't make many that's for sure. And obviously the more desirable dial colors they make even less....seems stupid, but it's true.

WatchOut4It · 26 March 2018, 11:47 AM

Quote:

Originally Posted by ArtNouveau

I’m going to speculate that there’s over 7000 Rolex dealers around the world. I know with some certainty that boutiques and large volume dealers probably get a dozen or more a year. That would leave a bunch of dealers empty handed. Not buying it.

My local AD in San Francisco swears to me that he’s never seen a ceramic Daytona. There do appear to be some out there that are, indeed, left without product. But this isn’t all that surprising. A boutique showcasing the brand should get more than a plain old jewelry store that happens to carry Rolex...

DocHorton · 26 March 2018, 11:52 AM

Quote:

Originally Posted by ArtNouveau

I’m going to speculate that there’s over 7000 Rolex dealers around the world. I know with some certainty that boutiques and large volume dealers probably get a dozen or more a year. That would leave a bunch of dealers empty handed. Not buying it.

Last time I went to one of the AD's near me they had never received a ceramic Daytona, and another one had only received 2 in 2 years. For every AD that gets a dozen there are a dozen AD's that get 1 or 2 or none.

Etschell · 26 March 2018, 11:55 AM

unless your ad is dufour im saying its completely made up.

yep you heard me.

Maxy · 26 March 2018, 11:55 AM

Quote:

Originally Posted by ArtNouveau

I’m going to speculate that there’s over 7000 Rolex dealers around the world. I know with some certainty that boutiques and large volume dealers probably get a dozen or more a year. That would leave a bunch of dealers empty handed. Not buying it.

Do not agree, there are many AD's in some countries which never saw Daytona. For example an AD in a country like India can't get you a Daytona. Rolex won't even send one there.

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Maxy · 26 March 2018, 12:11 PM

Quote:

Originally Posted by Etschell

unless your ad is dufour im saying its completely made up.

yep you heard me.

and why you think Rolex will share their numbers with Dufour ??

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25 March 2018, 07:57 AM	#1
Maxy "TRF" Member Join Date: Jun 2013 Location: TX Watch: Daytona Posts: 3,231	Daytona yearly production count is.... Okay I've visited my AD recently and he was pissed with no SS stock to sell. He recently spoke to Rolex executive and they assured that SS pieces will slowly trickle back to stores albeit at conservative rate. He mentioned that they discussed possibility about increasing Daytona production possibility but it was shot down and they want to stick to current number of 14,000 per year for the whole world. The executive gave reasons that number is decided after numerous meetings with marketing, production and only involves leadership and that number will continue to be same for a long time. So, there it is both versions of Daytona has 14K production count per year! Personally it looks very plausible number and not a stupid number thrown at my face!! Believe if you care or ignore but just wanted to share it here. Sent from my SM-N950U1 using Tapatalk

25 March 2018, 08:20 AM	#4
TheRolexKingofLV "TRF" Member Join Date: Jul 2015 Real Name: Trace Location: Vegas/Bay Area Posts: 9,234	Oh boy, this is guna get good! Pass the popcorn! __________________ Official Host "The Penthouse Party" Las Vegas 2018 Instagram @tracenunes

25 March 2018, 08:29 AM	#8
jschmidtdmd "TRF" Member Join Date: Jan 2010 Real Name: John Location: Denver Posts: 2,294	Oh who cares! __________________ Watches!

25 March 2018, 09:02 AM	#10
Jacobson "TRF" Member Join Date: Nov 2010 Location: USA, UK, UAE Posts: 670	So on a list 100 long. Only 1 or 2 will get the call. __________________ ROLEX: 16570 - 16610LV - 116610LN - 116610LV - 16710 - 116710BLNR - 126710BLRO - 116622 Rhodium - 116520 Black - 116500LN White - 116500LN Black - 228206 Ice AP: 15450ST White - 15202ST Blue - 26331ST -- PP: 5711/1A Blue - 5056P-001 -- BP: 5008 1130 71S -- JLC: 3908420 -- Tudor: M79470-0001

25 March 2018, 09:35 AM	#13
jrs146 "TRF" Member Join Date: Aug 2011 Real Name: Josh Location: Lost in time Watch: Me Nae Nae Posts: 9,823	Seems about right. I know one of my ADs said they got 6 all last year. Another said they got 3. One of those AD’s has not gotten any since last fall. This would be a middle-market type of location. So 6 Daytona’s is about 1/2% of the annual production. I bet those numbers are not too far off Sent from my iPhone using Tapatalk __________________ "Sometimes the songs that we hear are just songs of our own." -Jerome J. Garcia, Robert C. Hunter

25 March 2018, 08:16 AM	#2
Bobby T Banned Join Date: Aug 2014 Location: SoCal Posts: 934	Plausible, based on what???? I'm not saying its not true but you saying its plausible is based on what other production facts?

25 March 2018, 08:21 AM	#5
toto "TRF" Member Join Date: May 2013 Real Name: Thomas Location: Nice, FRANCE Watch: 14060M, 116610 Posts: 131	Producing is good. Sending them to ADs now would be better!

25 March 2018, 08:22 AM	#6
brandrea 2024 SubLV41 Pledge Member Join Date: Jul 2013 Real Name: Brian (TBone) Location: canada Watch: es make me smile Posts: 78,126	Not nearly enough

25 March 2018, 08:48 AM	#9
Pius XIII "TRF" Member Join Date: Mar 2017 Location: The Sun Posts: 232	If true that would be 1.75% of total production if they produce 800,000 watches annually. Who knows.

25 March 2018, 09:38 AM	#14
101031-28 "TRF" Member Join Date: Jul 2009 Location: USA Watch: 1665 Posts: 4,764	TBH sounds like a reasonable number to me. __________________ He could not just wear a watch. It had to be a Rolex. Ian Fleming

25 March 2018, 04:53 PM	#15
toto "TRF" Member Join Date: May 2013 Real Name: Thomas Location: Nice, FRANCE Watch: 14060M, 116610 Posts: 131	My AD told me they used to have 7 per year. But not sure they will get 7 this year.

26 March 2018, 10:50 AM	#16
bosch88 "TRF" Member Join Date: Aug 2011 Location: Vancouver Posts: 39	So based on two years of availability (est.), there are around only 28,000 to 30,000 SS ceramic Daytonas sold / distributed in the world? Wow, I’m lucky to have one.

26 March 2018, 10:58 AM	#17
HorologyK "TRF" Member Join Date: Mar 2015 Location: USA Posts: 1,363	Sounds like nautilus scarcity

26 March 2018, 11:02 AM	#18
Chaching "TRF" Member Join Date: Sep 2011 Real Name: None of ya #@! Location: Somewhere Watch: Many! 116718 GOLD Posts: 2,137	ridiculous insanity

26 March 2018, 11:02 AM	#19
Frank51 "TRF" Member Join Date: Jan 2018 Location: Texas Posts: 16	I wonder how total of 28K per year for Daytona compares to some of the other popular ones such as SD43!

26 March 2018, 11:03 AM	#20
Chewbacca Banned Join Date: May 2012 Real Name: CJ Location: Kashyyyk Watch: Kessel Run Chrono Posts: 21,112	I was gonna say 8

26 March 2018, 11:10 AM	#21
airchitect "TRF" Member Join Date: Mar 2012 Location: KY Watch: A few..... Posts: 3,796	I found out one of the AD’s in my region put their relationship with Rolex on hold after they recently built out a new shop. Rolex wanted them to pay over 1.5MM to build out a boutique and basically stock it with DJs and OPs. Their reply back was not right now and not until we get watches we can sell. So for now they “hold the rights(?)” to sell Rolex in that area but simply don’t due to all of the shenanigans....

26 March 2018, 11:16 AM	#22
Dyim "TRF" Member Join Date: Oct 2014 Location: Canada Posts: 2,237	White vs black?

26 March 2018, 11:41 AM	#24
ArtNouveau 2024 Pledge Member Join Date: Jan 2013 Location: NWA, USA Watch: BLRO/Daytona/OP41s Posts: 5,389	I’m going to speculate that there’s over 7000 Rolex dealers around the world. I know with some certainty that boutiques and large volume dealers probably get a dozen or more a year. That would leave a bunch of dealers empty handed. Not buying it.

26 March 2018, 11:43 AM	#25
DocHorton "TRF" Member Join Date: Jun 2012 Location: God Bless Texas Watch: Smurf, DD40, SkyD. Posts: 1,517	I believe it. They don't make many that's for sure. And obviously the more desirable dial colors they make even less....seems stupid, but it's true.

26 March 2018, 11:55 AM	#28
Etschell "TRF" Member Join Date: Dec 2013 Location: FL Watch: platinum sub Posts: 15,884	unless your ad is dufour im saying its completely made up. yep you heard me. __________________ If you wind it, they will run. 25 or 6 to 4.

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