"Steel" SkyDweller, is this a sign of desperation?

[glimmer]

Originally Posted by Verdi

It is not desperation is pure marketing strategy.

Release a model in pm first. Milk it as much as you can. Sell as many as you can for a couple of years and than release the ss version that stays on for decades.

Mark my words, next years in Basel we shall see a SS Ceramic Pepsi. They did the same with the wg Pepsi and soon a new ss Pepsi is coming. Whoever wanted a new Pepsi badly enough and had the funds to get the wg version, already has it by now.

Your prediction came true!

[JacksonStone]

Originally Posted by Glidelock

Wait...what? are you actually predicting the announcement of a SS Pepsi being released at Basel 2018? I'm gonna go way out on a limb here and say...your employment application for Rolex R&D Dept. Somehow keeps getting lost in the mail! Either way my man...that's just not gonna happen!

Ouch.

[mountainjogger]

Originally Posted by Chewbacca

imop,

the sunk costs in developing these one-off-model movements require fair ROI. even though rolex is no doubt profitable for a NFP organization, it still needs to justify R&D and overhead -- among other things.

just like the AK got the Millie movement and some bits and the SkyD now going to ss; it makes sense.

there's only so many Platinum daytonas, pepsi's and DD's they can sell and quite frankly, peoples tastes are changing in general. (the second hand market also tells the story where PM watches can be had for 50% of msrp in many cases where as SS hold better).

they're setting up for the next 50years, not the last. millennials and market realities will drive the models.

Bingo!!!

[c41006]

Originally Posted by Glidelock

Wait...what? are you actually predicting the announcement of a SS Pepsi being released at Basel 2018? I'm gonna go way out on a limb here and say...your employment application for Rolex R&D Dept. Somehow keeps getting lost in the mail! Either way my man...that's just not gonna happen!

Wowzers

[HogwldFLTR]

Originally Posted by Glidelock

Wait...what? are you actually predicting the announcement of a SS Pepsi being released at Basel 2018? I'm gonna go way out on a limb here and say...your employment application for Rolex R&D Dept. Somehow keeps getting lost in the mail! Either way my man...that's just not gonna happen!

Holy Sky Dweller Revisited, Batman, ... I mean Pepsi!!!!

[Xerxes77]

I really think Rolex will rise price on SKy D in the next 2 year.
For SS and TT.
I think it’s a strategy because in PM they don’t sell,too much pieces.
They release SS and TT but on a ridicoulos low price to kore people can afford him and want him, and then they will rise price at a correct value.
I’m agree with Neil AC it’s not a big complication but for Rolex it is the most complicated movement.

[TacticaLCawacoL]

I know the following for sure: lately, Stainless Steel Dayto with ceramic were for sale before the Two Tone, although historically the release order for many references was PM, then TT and finally SS.

So in the meantime i guess they changed their economic strategy after analyzing the reality of the market... And i think it is the same for the Sky-Dweller. May be they try to adapt more than they make desperate move.

[donq]

I think calling Rolex desperate in any way, at this point in time, is ridiculous.

They have folks on waiting lists, and even buying watches they don’t want for a chance to buy and even more expensive watch!

Dealers are doing customers a favor by allowing them to buy certain watches!

Not desperate at all.

And historically, Rolex does introduce models in PM and then release SS versions later.
Not unusual.