I was quoted $15.5k for the new SS GMT Pepsi

[ragingcao]

They can never pull this crap in Japan.
But they do remove stickers and register your name on the warranty that will be sent 2 to 4 weeks later.

[RHIII]

As I’ve said all too recently...I would slam my hand in my car door before I spent $15.5 on a modern stainless Rolex.


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[datejust24]

Originally Posted by RHIII

As I’ve said all too recently...I would slam my hand in my car door before I spent $15.5 on a modern stainless Rolex.


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[havard.hagen]

Originally Posted by RHIII

As I’ve said all too recently...I would slam my hand in my car door before I spent $15.5 on a modern stainless Rolex.


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Well said

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[RHIII]

Originally Posted by havard.hagen

Well said

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[JM0127]

I'll sell you mine for that when it gets here. May save you a few hundred.

[piratepress]

It's all about supply and demand. The watch is worth what someone's willing to pay for it!

[russ86]

That sounds normal, once it hits the market the price would be 14-16k, and I predict it would go up after that

[WJGESQ]

Originally Posted by sager

So the title says it all.

There are a few ADs in Europe and South America with whom I have good relationships with. Usually, they provide me with watches that are hard to obtain within weeks.

This one particular AD (someone I have known for a while) just called me a told me that he can have the new SS GMT Pepsi in my hands no later than July. I was extremely excited until he asked for 15.5K. When I asked why, I was told that this is within the range of the agreed AD prices in the area.

I really know these guys and they have always given me excellent service and never charged a premium. Not even for the Daytona C.

Is this normal? Is this becoming regular practice for some ADs now?

I figured they’d be more.

[tmo8320]

Meh...I guess the SD43 is available at the local Walmart now (read: not hot / not in demand anymore) because I did NOT pay one penny over $11,350 US for that at my local Washington DC AD.


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[MilgaussBe]

An AD should never sell any watch over MRSP, that's why they are an AD. What's the point of buying at a premium at an AD then if you also pay a (even heftier) premium at a grey dealer ?

I bet Rolex wouldn't be happy and take away dealerships if they would find out. Ok, if they want to keep production limited and give few to their AD's but not ok by doing so that their AD's can make even more money over MSRP.

[Dompropat]

Sounds ridiculous. I'm so glad I don't care for the Jubilee.

[cdmorenot]

I could very well get my hands on one as soon as it lands at the ADs vault. Problem is in Colombia the mark up, due to "gravamen and arancel" or Taxes is about 20% above US MSRP so as much as I'd like to have it I can't pay that much.

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[fskywalker]

No thanks!


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[watchmework]

Wowsers, that is something else. The hype over this piece is going to be fun to watch as someone who isn’t interested in the watch.

[Old Geezer]

I would re-evaluate my relationship with that AD.

[JM0127]

Yeah. I'm out if that happens. I'll buy another brand. In the end, ADs will sell back door to Grey's for a premium and say to hell with the people looking to buy something other than a date just.

Originally Posted by Old Geezer

I would re-evaluate my relationship with that AD.

[ccaballero]

Just want to say that im glad I have no interest in the new ss pepsi so I don’t have to think about this craziness

[opaline460]

I would told the AD to f*** off.

[outtatime]

What would amuse me is if Rolex let's all the grays and forum dealers accumulate these pieces and list them for $15k+, and then suddenly dump inventory on their dealers so anyone can walk in and get one at MSRP. That could bankrupt some of these folks pretty quickly, if they're paying a high premium to begin with.

[tyler1980]

Originally Posted by outtatime

What would amuse me is if Rolex let's all the grays and forum dealers accumulate these pieces and list them for $15k+, and then suddenly dump inventory on their dealers so anyone can walk in and get one at MSRP. That could bankrupt some of these folks pretty quickly, if they're paying a high premium to begin with.

or just let the AD's participate in the free market the secondary dealers already get to participate in. Then no need for them at all.

They have a monopoly on market pricing and if the AD's could compete in that same market, it might actually drive prices down. Two separate markets doesn't work....Currently AD's have a monopoly on MSRP so they have enormous power over retail buyers and secondary dealers as a group have control over non authorized dealer pricing. If you could allow AD's to get in on the action the grey dealers prices would probably have to go down if all AD's were selling daytonas for 18K as who wants to buy a used one from the grey market for that much?

[outtatime]

Originally Posted by tyler1980

or just let the AD's participate in the free market the secondary dealers already get to participate in. Then no need for them at all.

They have a monopoly on market pricing and if the AD's could compete in that same market, it might actually drive prices down. Two separate markets doesn't work....Currently AD's have a monopoly on MSRP so they have enormous power over retail buyers and secondary dealers as a group have control over non authorized dealer pricing. If you could allow AD's to get in on the action the grey dealers prices would probably have to go down if all AD's were selling daytonas for 18K as who wants to buy a used one from the grey market for that much?

Or better yet, just start selling direct. There will be a time when people do not want the "AD experience" (I know I don't). The value-add just isn't there.

Let people order them online. If there's a wait, there's a wait. But get rid of this decades-old good-old-boy 1950's "know somebody that knows somebody" network crap.

[tyler1980]

Originally Posted by outtatime

Or better yet, just start selling direct. There will be a time when people do not want the "AD experience" (I know I don't). The value-add just isn't there.

Let people order them online. If there's a wait, there's a wait. But get rid of this decades-old good-old-boy 1950's "know somebody that knows somebody" network crap.

selling direct is the same problem and its still 2 separate markets. As long as products are not being sold at market prices then people will flip them and it will be harder for you to get one. It doesn't fix anything, i am just as likely to flip a Daytona from Rolex as i would be from an AD if the retail price and the market price remain where they are.

Retail price is a discount and anytime anything is on sale people want it because its on sale. Watches depreciate even Daytonas if they are sold at market prices. Current RRP doesnt make the watches investments it just makes them poorly priced. You buy one at market price and sell it two weeks later you will lose money. That is normal, the current pricing is not.

People are not really mad at AD's they are mad at the parallel market which is a big reason the AD experience has deteriorated.

[lovetherolex]

Originally Posted by tyler1980

selling direct is the same problem and its still 2 separate markets. As long as products are not being sold at market prices then people will flip them and it will be harder for you to get one. It doesn't fix anything, i am just as likely to flip a Daytona from Rolex as i would be from an AD if the retail price and the market price remain where they are.

Retail price is a discount and anytime anything is on sale people want it because its on sale. Watches depreciate even Daytonas if they are sold at market prices. Current RRP doesnt make the watches investments it just makes them poorly priced. You buy one at market price and sell it two weeks later you will lose money. That is normal, the current pricing is not.

People are not really mad at AD's they are mad at the parallel market which is a big reason the AD experience has deteriorated.

That assumes the requirement for Rolex to artificially constrain supply and create this demand and the parallel market.

Let’s not forget, Rolex are doing it on purpose, and the grey market pricing is not a function of “this is what the watch is worth”, it’s a function of “I have it and you don’t.”

[outtatime]

Originally Posted by tyler1980

selling direct is the same problem and its still 2 separate markets. As long as products are not being sold at market prices then people will flip them and it will be harder for you to get one. It doesn't fix anything, i am just as likely to flip a Daytona from Rolex as i would be from an AD if the retail price and the market price remain where they are.

Retail price is a discount and anytime anything is on sale people want it because its on sale. Watches depreciate even Daytonas if they are sold at market prices. Current RRP doesnt make the watches investments it just makes them poorly priced. You buy one at market price and sell it two weeks later you will lose money. That is normal, the current pricing is not.

People are not really mad at AD's they are mad at the parallel market which is a big reason the AD experience has deteriorated.

There are always parallel markets. I collect toys. If something is hot (or likely to be), I can preorder online at MSRP (or close to it). I can always flip later, but scalpers will preorder as well but the stuff will also be found in stores. If I choose not to preorder, it's more likely I'll have to pick it up on the secondary market.

I don't have that option with a Rolex. Because I don't buy hundreds of watches a year, an AD will go sell to <insert forum dealer> first who will then list it at 50% over MSRP.

If I want a new Star Wars LEGO set coming out at retail, and I don't pre-order it I may have to wait months for it to become available again (if at all).

[05carbondrz]

Originally Posted by tyler1980

selling direct is the same problem and its still 2 separate markets. As long as products are not being sold at market prices then people will flip them and it will be harder for you to get one. It doesn't fix anything, i am just as likely to flip a Daytona from Rolex as i would be from an AD if the retail price and the market price remain where they are.

Retail price is a discount and anytime anything is on sale people want it because its on sale. Watches depreciate even Daytonas if they are sold at market prices. Current RRP doesnt make the watches investments it just makes them poorly priced. You buy one at market price and sell it two weeks later you will lose money. That is normal, the current pricing is not.

People are not really mad at AD's they are mad at the parallel market which is a big reason the AD experience has deteriorated.

The AD “experience” is dead my Friend(For Your everyday Guy/Gal).The Second a new Customer comes in you are sized up on how far they can stick it to You...Great experience! Mark my Words,The AD’s WILL feel the pain down the Road...Too many pissed off potential Customers.

[Duey]

Originally Posted by outtatime

Or better yet, just start selling direct. There will be a time when people do not want the "AD experience" (I know I don't). The value-add just isn't there.

Let people order them online. If there's a wait, there's a wait. But get rid of this decades-old good-old-boy 1950's "know somebody that knows somebody" network crap.

Jon, I'm with you 100% on this one. And yes I have a connection but the future is here why not embrace it. The only reason people don't want it is because they will soon be normalized with everyone else. Can you imagine an equal playing field for all. Put together a list of all the luxury brands that are doing this right now, and yes if you want to walk into a boutique you still can. Just check "buy it" and wait for it to show up. Rolex will have a record of all of their buyers. And Rolex can control their product too, not an AD.
This above all else will remove most of the gray market and flipper too ...

[Bostonbert]

Originally Posted by outtatime

Or better yet, just start selling direct. There will be a time when people do not want the "AD experience" (I know I don't). The value-add just isn't there.

Let people order them online. If there's a wait, there's a wait. But get rid of this decades-old good-old-boy 1950's "know somebody that knows somebody" network crap.

Yeah, I’m with you. But before a buyer is allowed to place an order directly with Rolex, they should ask to see the previous Rolex watches purchased by that customer to identify the flippers and gray market buyers. Those churn em and burn em types should be denied the direct purchase route. This is the only way to starve off the grey market. If Rolex doesn’t kill off the grey market, the counterfeiters will keep making better and better fakes. This is the only reason the true smart money stays away from the grey market. The only guaranteed way to make sure you aren’t being sold a really good fake is going through an AD or directly with the manufacturer.

[russ86]

Totally Disgusting for AD to do something like that, BUT, 15.5k is a reasonable price, I would get it I was you. If you don't want it, let me know I will re-buy it from you because my AD's waiting list is soooo long they stopped putting people on it.

[sager]

Honestly, I had them put me on the list and am now expecting to receive the watch sometime in September. I will be purchasing it and comparing it against my 16710 for about month.

One of them will be going on the chopping block. Not sure which one yet.

I will make this promise though: If I decide to sell the new Pepsi, I will sell it for the exact same price as purchased no matter how high the price goes on the gray market.

I'm not in this to make a profit. I am here because I love this hobby