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Old 24 May 2018, 05:02 AM   #1
affalterbach
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Grab it while you can. You should be able to flip for $20K.
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Old 24 May 2018, 05:02 AM   #2
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Originally Posted by sager View Post
So the title says it all.

There are a few ADs in Europe and South America with whom I have good relationships with. Usually, they provide me with watches that are hard to obtain within weeks.

This one particular AD (someone I have known for a while) just called me a told me that he can have the new SS GMT Pepsi in my hands no later than July. I was extremely excited until he asked for 15.5K. When I asked why, I was told that this is within the range of the agreed AD prices in the area.

I really know these guys and they have always given me excellent service and never charged a premium. Not even for the Daytona C.

Is this normal? Is this becoming regular practice for some ADs now?
Agreed? I can’t speak for Europe and South America, but in the United States, that sounds like price fixing, which is federally illegal. If any US dealers are consulting with other dealers to set prices, that’s a violation of the Sherman Antitrust Act.
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Old 24 May 2018, 05:04 AM   #3
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Agreed? I can’t speak for Europe and South America, but in the United States, that sounds like price fixing, which is federally illegal. If any US dealers are consulting with other dealers to set prices, that’s a violation of the Sherman Antitrust Act.
and you couldn't prove a thing. The "agreed" price also happens to be pretty close to the free market price and actually probably below. You would not win

MSRP is a set price agreed upon too.
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Old 24 May 2018, 05:06 AM   #4
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and you couldn't prove a thing. The "agreed" price also happens to be pretty close to the free market price and actually probably below. You would not win

If the dealer admitted it in those words, then that sounds like a confession, don’t you think?
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Old 24 May 2018, 05:08 AM   #5
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If the dealer admitted it in those words, then that sounds like a confession, don’t you think?
admitted to what. Pricing their product in line with the free market? They are not setting a price, they are responding to the market. When delta raises ticket prices because demand goes up, then the other airlines follow. They don't "agree" formally but they absolutely follow each others lead.
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Old 24 May 2018, 05:19 AM   #6
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admitted to what. Pricing their product in line with the free market? They are not setting a price, they are responding to the market. When delta raises ticket prices because demand goes up, then the other airlines follow. They don't "agree" formally but they absolutely follow each others lead.
“Agreed” is what the OP said. That’s not the free market. That’s price fixing. I’m not talking about Delta or the “free” market (an illusion, of course, speaking as someone with a finance degree and a former financial analyst), I’m talking about this instance here, where the OP said the dealer agreed upon the price with other dealers. Now, that may not be illegal in the AD’s country—but it is in the US.

Now maybe something has been lost in translation, as I realize that English isn’t everyone’s first language, but were it an agreed upon price by dealers in the area, then it’s price fixing, which would be illegal if it occurred in the US (which, of course, it didn’t in this case).
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Old 24 May 2018, 05:33 AM   #7
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I was quoted $15.5k for the new SS GMT Pepsi

To clarify, yes, I did use the word "agreed" and that was exactly what was explained to me:

All ADs in the area communicate and agree on a set price for new Rolex watches. After that, they communicate it with the clients/customers. This is why the price was not communicated to me until a few months after Basel. They needed time to set the price which is US $15,500.

When I expressed that I thought this was way above MSRP, they further explained to me that Rolex has nothing to do with the prices they set.

I recognize that this is kind of strange but I am just sharing what I was told. Also, the sales person could have been wrong in her explanation.
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Old 24 May 2018, 05:41 AM   #8
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Originally Posted by sager View Post
To clarify, yes, I did use the word "agreed" and that was exactly what was explained to me:

All ADs in the area communicate and agree on a set price for new Rolex watches. After that, they communicate it with the clients/customers. This is why the price was not communicated to me until a few months after Basel. They needed time to set the price which is US $15,500.

When I expressed that I thought this was way above MSRP, they further explained to me that Rolex has nothing to do with the prices they set.

I recognize that this is kind of strange but I am just sharing what I was told. Also, the sales person could have been wrong in her explanation.
i don't doubt it. I think it is happening to some extent. Some dealers also set prices based on chrono24 prices as a reference. I doubt the fact anyone can really do anything about it.
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Old 24 May 2018, 05:58 AM   #9
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Quote:
Originally Posted by sager View Post
To clarify, yes, I did use the word "agreed" and that was exactly what was explained to me:

All ADs in the area communicate and agree on a set price for new Rolex watches. After that, they communicate it with the clients/customers. This is why the price was not communicated to me until a few months after Basel. They needed time to set the price which is US $15,500.

When I expressed that I thought this was way above MSRP, they further explained to me that Rolex has nothing to do with the prices they set.

I recognize that this is kind of strange but I am just sharing what I was told. Also, the sales person could have been wrong in her explanation.
Online purchase from Rolex and this would all go away ........
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Old 24 May 2018, 05:59 AM   #10
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online purchase from rolex and this would all go away ........
this!
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Old 24 May 2018, 06:40 AM   #11
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this!

Absolutely this!!
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Old 24 May 2018, 05:50 AM   #12
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Much as I hate that ADs can charge more. The "S" in MSRP is "Suggested" which means this is the price that the Manufacturer recommends that you can charge or you can charge more or less. The market will determine what the prices will actually be. If someone asks too much then it will just sit there and if they ask to little the watch will fly off the shelf. Sometimes I am steadfast that I will not pay over MSRP and want a discount and other times I am like Verucca in Willy Wonka and I want it NOW!!! and will pay a premium. Nothing wrong either way in my book.
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Old 9 June 2018, 08:49 AM   #13
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So the title says it all.

There are a few ADs in Europe and South America with whom I have good relationships with. Usually, they provide me with watches that are hard to obtain within weeks.

This one particular AD (someone I have known for a while) just called me a told me that he can have the new SS GMT Pepsi in my hands no later than July. I was extremely excited until he asked for 15.5K. When I asked why, I was told that this is within the range of the agreed AD prices in the area.

I really know these guys and they have always given me excellent service and never charged a premium. Not even for the Daytona C.

Is this normal? Is this becoming regular practice for some ADs now?
Name the AD.
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Old 9 June 2018, 08:52 AM   #14
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I got one of these below msrp and love it

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Old 10 June 2018, 07:43 PM   #15
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I got one of these below msrp and love it



What reference and size is this piece? I’m very new to PP but kind of fancy dipping my toe in the water


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Old 10 June 2018, 09:45 PM   #16
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What reference and size is this piece? I’m very new to PP but kind of fancy dipping my toe in the water


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That is the reference 5167/1A it's a great entry point, also you should consider the 5711/1A if you want a bracelet.
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Old 11 June 2018, 02:52 AM   #17
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That is the reference 5167/1A it's a great entry point, also you should consider the 5711/1A if you want a bracelet.
Sadly in UK retail is around 14K but grey prices are 19-20K now, 22.5K at Watchclub!
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Old 10 June 2018, 07:33 PM   #18
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Wow indeed. Apparently one is sold at £16,500 and the only other U.K. one I can see is at £19,995.

Amazing.
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Old 10 June 2018, 07:51 PM   #19
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Getting desirable SS sport at AD paying MSRP maybe is thing of the past, many of you do not have privilege of a VIP customer for a chance to buy a highly desirable SS sport. That maybe is the future that many have pay more from a grey to get a watch.
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Old 11 June 2018, 07:10 AM   #20
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These are now going $22k+ grey market with the jubilee

I don't think I could ever spend that much for SS watch
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Old 11 June 2018, 07:36 AM   #21
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They might as well start selling direct as I am no longer sure what the Rolex AD/boutique experience currently represents? Whats the point of going to an AD when they don't have most of the models that Rolex make? So you go there, see nothing and try nothing. Then you get told you cant even get on the waitlist for the watch you haven't actually seen.............

Great AD experience !
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Old 12 June 2018, 04:16 PM   #22
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If you can find a willing buyer at a given price, you have the right to sell it. Even if you're an AD. Scarcity is good for all of us, as long as it continues ;-)
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Old 1 December 2018, 01:55 AM   #23
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Sorry to bump this thread but wanted to give an update that I will be receiving my BLRO in 2 weeks as confirmed by the AD.

I have also confirmed that many ADs in the region are selling the watch in the same price range (I have passed by and asked them myself) as it is the "agreed on price for this market."

I will be getting a discount though. I'll let you guys know how much of a discount I get.
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Old 1 December 2018, 04:16 AM   #24
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Sorry to bump this thread but wanted to give an update that I will be receiving my BLRO in 2 weeks as confirmed by the AD.

I have also confirmed that many ADs in the region are selling the watch in the same price range (I have passed by and asked them myself) as it is the "agreed on price for this market."

I will be getting a discount though. I'll let you guys know how much of a discount I get.
So as of December 2018 in South America retail for the BLRO is 15.5K then ?
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Old 1 December 2018, 04:22 AM   #25
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So as of December 2018 in South America retail for the BLRO is 15.5K then ?

I want to make sure that I do not mispeak or generalize. I am not sure what the ADs meant about "region". I do not think they meant the whole of South America.

Maybe the central part (Bolivia, Peru, Uruguay).

Again not sure.
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Old 1 December 2018, 02:40 AM   #26
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The BLRO is worth 4K USD. (based on 200 parts BOM) If you want to pay 9k USD MSRP that is also OK. If you want to pay 16k USD, please stop.
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Old 1 December 2018, 05:21 AM   #27
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The BLRO is worth 4K USD. (based on 200 parts BOM) If you want to pay 9k USD MSRP that is also OK. If you want to pay 16k USD, please stop.
Clearly nonsense given the market has set the price at quadruple this.
You're not really suggesting a product is "worth" its cost base are you?
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Old 1 December 2018, 07:08 AM   #28
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The BLRO is worth 4K USD. (based on 200 parts BOM) If you want to pay 9k USD MSRP that is also OK.

If you want to pay 16k USD, please stop.
I didn't pay $16K. I paid $18K.

And I'd do it all again because the BLRO is so much the most perfect Rolex ever made.

Spend less time worrying about how other people spend their money. It doesn't affect you.
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Old 1 December 2018, 04:24 AM   #29
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If anything the price is too low for this amazing reference.
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Old 1 December 2018, 06:53 AM   #30
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Gray market is getting their watches at close to dealer cost. Here is what I bought my new LVc at in June 2017. I actually paid less than advertised because I have a relationship with my trusted sellers. A relationship with a trusted seller that is professional and can actually get watches I want to buy is significantly more important than to create a relationship with a AD that puts me on a list and gets very few watches I even want. Or worse yet, plays games and suggest I buy watches I don’t want so I can buy watches I do want. My time is significantly more valuable than the watch at that point.
I paid fair market value for my CHNR so you role with the punches if you actually want to buy a watch in this current market. It’s a luxury purchase so what I am paying is far less important than getting the watch I want when I want it. If the market goes down, I will pay less next watch but it probably won’t go down.


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