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sager · 19 April 2018, 06:15 AM

So the title says it all.

There are a few ADs in Europe and South America with whom I have good relationships with. Usually, they provide me with watches that are hard to obtain within weeks.

This one particular AD (someone I have known for a while) just called me a told me that he can have the new SS GMT Pepsi in my hands no later than July. I was extremely excited until he asked for 15.5K. When I asked why, I was told that this is within the range of the agreed AD prices in the area.

I really know these guys and they have always given me excellent service and never charged a premium. Not even for the Daytona C.

Is this normal? Is this becoming regular practice for some ADs now?

AK797 · 19 April 2018, 06:22 AM

In some countries they are allowed to charge what they like, altho maybe Rolex will put a stop to that too as they are clamping down on AD freedoms now so as to regulate their product better. $15.5k is a low grey estimate so actually a fair deal if you must have one now.

scurfa · 19 April 2018, 06:24 AM

I think the asking price for the new gmt from grey dealers when they arrive will be $20k maybe more.

yxc145 · 19 April 2018, 06:28 AM

6k over sticker. Crazy

I talked to a AD in Taiwan asking about the estimated delivery date and pricing. He said they have 13 people on the list and price is not yet determined. I said "what do you mean not yet determined, Rolex shows $9250 on the website". His response was "that's a international/US suggested price". So I said "You mean you haven't decided what you want to sell it for, right?". He responded saying "we are waiting for the Rolex Taiwan MARKET price". So yes, they are waiting to find out how much premium that can charge on the watch.

sager · 19 April 2018, 06:31 AM

Quote:

Originally Posted by yxc145

6k over sticker. Crazy

I talked to a AD in Taiwan asking about the estimated delivery date and pricing. He said they have 13 people on the list and price is not yet determined. I said "what do you mean not yet determined, Rolex shows $9250 on the website". His response was "that's a international/US suggested price". So I said "You mean you haven't decided what you want to sell it for, right?". He responded saying "we are waiting for the Rolex Taiwan MARKET price". So yes, they are waiting to find out how much premium that can charge on the watch.

Exactly what this AD told me when I contacted them a while back. They told me the price was "not yet determined".

So I guess this is not uncommon.

yuk0nxl1 · 19 April 2018, 06:33 AM

Changing a 50% premium.... Thats a little excessive. Glad the Jubilee bracelet ruins it for me.

Good luck in your hunt!

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GMT Aviator · 19 April 2018, 06:33 AM

Disgusting. The whole thing.

yxc145 · 19 April 2018, 06:42 AM

I used to think Taiwan is a great place to buy watches because they normally automatically give you 10-15% discount. (that's before I really know about watches). Now I know that only applies to common watches like Datejust and PM models that are readily available....

TimeToWatch · 19 April 2018, 06:43 AM

If an AD ever did that to me stateside that’d be the last time I ever visited them. As far as I know, they can’t sell over MSRP here.

yuk0nxl1 · 19 April 2018, 06:54 AM

The more I think about this the more I wonder if this is the signal of a price increase.

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Keptone · 19 April 2018, 07:02 AM

exercise some patence let the price be certain, as the price is yet to be confirmed.

Jim Smyth · 19 April 2018, 07:08 AM

Pigs get fat and Hogs get slaughtered! When the music stops (and it will some day) we will remember who was who!

Hairdude1 · 19 April 2018, 07:08 AM

Wow!

kangajack · 19 April 2018, 07:19 AM

I don’t understand the surprise. The ADs would be selling them under market price if they sold them for what is currently listed as suggested retail price. They should have every right to charge what they want, and consumers should have every right to buy one, or not buy one. When the demand for certain watches ebbs, you guys are the ones asking for discounts... right? It goes both ways. There is nothing sacred about MSRP.

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jrs146 · 19 April 2018, 07:21 AM

Shame on AD’s. I get gray dealers but ADs should not be allowed to sell for over MSRP. At least here in the states they can’t.

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superstarmar · 19 April 2018, 07:24 AM

Quote:

Originally Posted by AK797

In some countries they are allowed to charge what they like, altho maybe Rolex will put a stop to that too as they are clamping down on AD freedoms now so as to regulate their product better. $15.5k is a low grey estimate so actually a fair deal if you must have one now.

Totally agree ... pay your play

enjoythemusic · 19 April 2018, 07:26 AM

Did you buy it?

sager · 19 April 2018, 07:35 AM

Quote:

Originally Posted by enjoythemusic

Did you buy it?

Although I was hesitant on the price, I told him to put my name down. The AD expects 20% deposit. Which I may pay sometime next week if I decide I am okay with the price.

I have done this before so no problem with the deposit. Still slightly hesitant though.

Ravager135 · 19 April 2018, 07:57 AM

As others have said, it's way over MSRP but probably not far off from what grey dealers will initially offer it for. People are paying 2k over MSRP for green Submariner Dates. It's just crazy right now. If getting the piece early and soon is what is most important to you, it might not be a bad deal if you can't be assured the piece at MSRP. Me personally, I wouldn't pay a dime over MSRP and would be happy to wait. I think wait times get very inflated at many ADs. Mine has always been very realistic with me regarding availability of harder to find pieces.

Bruins7 · 19 April 2018, 08:01 AM

That is ridiculous! You have a great relationship with that AD and they decide to charge you more because they can? Yeah I would find a new AD.

WyoWatch · 19 April 2018, 08:03 AM

Quote:

Originally Posted by GMT Aviator

Disgusting. The whole thing.

Agreed. Anything over MSRP is silly. But... if someone wants something bad enough... whatever I guess.

Rose Gold · 19 April 2018, 08:09 AM

As a Professor who has studied economics, I am a fan of letting the market decide the price. In my mind, arbitrage / supply and demand should determine prices... not regulation by the private or public sectors.

Joe

fskywalker · 19 April 2018, 08:16 AM

Quote:

Originally Posted by Bruins7

That is ridiculous! You have a great relationship with that AD and they decide to charge you more because they can? Yeah I would find a new AD.

ras47 · 19 April 2018, 08:19 AM

Quote:

Originally Posted by Rose Gold

As a Professor who has studied economics, I am a fan of letting the market decide the price. In my mind, arbitrage / supply and demand should determine prices... not regulation by the private or public sectors.

Joe

I agree 100%. When folks say something should be done, they never say the thing to do is choose not to play. WE are the ones who enable this behavior. Until we stop doing this we should stop whinging about markups.

_speedmaster_ · 19 April 2018, 08:27 AM

Quote:

Originally Posted by Rose Gold

As a Professor who has studied economics, I am a fan of letting the market decide the price. In my mind, arbitrage / supply and demand should determine prices... not regulation by the private or public sectors.

Joe

Except in this case, professor, the supply side is being manipulated by Rolex.
Or are you cool with companies purposely reducing the supply of an item in order to inflate prices?

hbombkid · 19 April 2018, 08:57 AM

Sounds to me nice enough to offer you first but selling at Grey prices as they know they can get that price possibly from some random buyer.

Stories like this is exactly why it should not be any concern to an AD if they have a seller resell for a big profit. Why is it ok for an AD to do it, but once the average joe does it so frowned on?

Art 1 · 19 April 2018, 09:02 AM

Quote:

Originally Posted by _speedmaster_

Except in this case, professor, the supply side is being manipulated by Rolex.
Or are you cool with companies purposely reducing the supply of an item in order to inflate prices?

I am when it comes to luxury items.

jrs146 · 19 April 2018, 09:07 AM

Quote:

Originally Posted by Rose Gold

As a Professor who has studied economics, I am a fan of letting the market decide the price. In my mind, arbitrage / supply and demand should determine prices... not regulation by the private or public sectors.

Joe

I 100% agree when it relates to the secondary market. But I’m not so sure on the primary market. It’s bad for the brand image when their own authorized dealers are selling for wild prices.

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HL65 · 19 April 2018, 09:30 AM

Quote:

Originally Posted by Art 1

I am when it comes to luxury items.

Me too

gccmd · 19 April 2018, 09:32 AM

I’m in the never pay more than MSRP camp. I have several nice watches that I can enjoy wearing while I wait. My AD usually gets the hard to acquire pieces for me in a reasonable amount of time (less than 1 year).

19 April 2018, 06:15 AM	#1
sager "TRF" Member Join Date: Jan 2013 Real Name: Sage Location: MENA Posts: 1,563	I was quoted $15.5k for the new SS GMT Pepsi So the title says it all. There are a few ADs in Europe and South America with whom I have good relationships with. Usually, they provide me with watches that are hard to obtain within weeks. This one particular AD (someone I have known for a while) just called me a told me that he can have the new SS GMT Pepsi in my hands no later than July. I was extremely excited until he asked for 15.5K. When I asked why, I was told that this is within the range of the agreed AD prices in the area. I really know these guys and they have always given me excellent service and never charged a premium. Not even for the Daytona C. Is this normal? Is this becoming regular practice for some ADs now?

19 April 2018, 07:08 AM	#13
Hairdude1 "TRF" Member Join Date: Apr 2012 Real Name: Alex Location: Chicago Watch: AP,PP, Rolex Posts: 37,156	Wow! __________________ Instagram: @Hairdude Watches in Collection 5070R, 5522A, 214270 MK1, 228238 16750, 26401, 5711, 116718, 116710LN, 116300, 16710"Coke", 372, 15300, 15703 (All Flipped) Official Member "Perpetual 30" Las Vegas GTG 2016 Official Member "WIS-CON" Las Vegas International GTG 2017 Official Member 'WIS-CON' Las Vegas Int'l GTG 2018

19 April 2018, 07:21 AM	#15
jrs146 "TRF" Member Join Date: Aug 2011 Real Name: Josh Location: Lost in time Watch: Me Nae Nae Posts: 9,823	Shame on AD’s. I get gray dealers but ADs should not be allowed to sell for over MSRP. At least here in the states they can’t. Sent from my iPhone using Tapatalk __________________ "Sometimes the songs that we hear are just songs of our own." -Jerome J. Garcia, Robert C. Hunter

19 April 2018, 07:26 AM	#17
enjoythemusic 2024 Pledge Member Join Date: Nov 2012 Real Name: Steven Location: Glocal Posts: 21,198	Did you buy it? __________________ __________________ ----> Was Great Seeing Everyone At The TRF December 9 Tampa Meetup <---- https://www.rolexforums.com/showthread.php?t=968133 Love timepieces and want to become a Watchmaker? Rolex has a sensational school. www.RolexWatchmakingTrainingCenter.com/ Sent from my Etch A Sketch using String Theory.

19 April 2018, 08:09 AM	#22
Rose Gold "TRF" Member Join Date: Apr 2018 Real Name: Joe Location: North Carolina Watch: er in the rye Posts: 234	As a Professor who has studied economics, I am a fan of letting the market decide the price. In my mind, arbitrage / supply and demand should determine prices... not regulation by the private or public sectors. Joe __________________ 2018 Rose Gold Daytona (116505) with Rose Gold Dial and Black Sub-Dials.

19 April 2018, 06:22 AM	#2
AK797 2024 Pledge Member Join Date: Feb 2010 Real Name: Neil Location: UK Watch: ing ships roll in Posts: 59,369	In some countries they are allowed to charge what they like, altho maybe Rolex will put a stop to that too as they are clamping down on AD freedoms now so as to regulate their product better. $15.5k is a low grey estimate so actually a fair deal if you must have one now.

19 April 2018, 06:24 AM	#3
scurfa 2024 Pledge Member Join Date: Jul 2007 Location: Sunderland Posts: 1,320	I think the asking price for the new gmt from grey dealers when they arrive will be $20k maybe more.

19 April 2018, 06:28 AM	#4
yxc145 "TRF" Member Join Date: Jul 2017 Real Name: David Location: Chicago Watch: SkyD,JC, BLNR, Ex2 Posts: 1,578	6k over sticker. Crazy I talked to a AD in Taiwan asking about the estimated delivery date and pricing. He said they have 13 people on the list and price is not yet determined. I said "what do you mean not yet determined, Rolex shows $9250 on the website". His response was "that's a international/US suggested price". So I said "You mean you haven't decided what you want to sell it for, right?". He responded saying "we are waiting for the Rolex Taiwan MARKET price". So yes, they are waiting to find out how much premium that can charge on the watch.

19 April 2018, 06:33 AM	#6
yuk0nxl1 "TRF" Member Join Date: Aug 2015 Location: US Posts: 157	Changing a 50% premium.... Thats a little excessive. Glad the Jubilee bracelet ruins it for me. Good luck in your hunt! Sent from my iPhone using Tapatalk

19 April 2018, 06:33 AM	#7
GMT Aviator 2024 SubLV41 Pledge Member Join Date: Dec 2015 Real Name: Mike Location: London Posts: 3,318	Disgusting. The whole thing.

19 April 2018, 06:42 AM	#8
yxc145 "TRF" Member Join Date: Jul 2017 Real Name: David Location: Chicago Watch: SkyD,JC, BLNR, Ex2 Posts: 1,578	I used to think Taiwan is a great place to buy watches because they normally automatically give you 10-15% discount. (that's before I really know about watches). Now I know that only applies to common watches like Datejust and PM models that are readily available....

19 April 2018, 06:43 AM	#9
TimeToWatch Banned Join Date: Dec 2013 Location: TRF Watch: Rolex & AP Posts: 1,757	If an AD ever did that to me stateside that’d be the last time I ever visited them. As far as I know, they can’t sell over MSRP here.

19 April 2018, 06:54 AM	#10
yuk0nxl1 "TRF" Member Join Date: Aug 2015 Location: US Posts: 157	The more I think about this the more I wonder if this is the signal of a price increase. Sent from my iPhone using Tapatalk

19 April 2018, 07:02 AM	#11
Keptone Banned Join Date: Apr 2016 Real Name: Alex Location: Boca Raton Watch: 228235, PP 5167 Posts: 114	exercise some patence let the price be certain, as the price is yet to be confirmed.

19 April 2018, 07:08 AM	#12
Jim Smyth Banned Join Date: Nov 2013 Real Name: Jim Smyth Location: Florida Watch: DD Posts: 1,842	Pigs get fat and Hogs get slaughtered! When the music stops (and it will some day) we will remember who was who!

19 April 2018, 07:19 AM	#14
kangajack Banned Join Date: May 2014 Location: Minneapolis Posts: 246	I don’t understand the surprise. The ADs would be selling them under market price if they sold them for what is currently listed as suggested retail price. They should have every right to charge what they want, and consumers should have every right to buy one, or not buy one. When the demand for certain watches ebbs, you guys are the ones asking for discounts... right? It goes both ways. There is nothing sacred about MSRP. Sent from my iPhone using Tapatalk

19 April 2018, 07:57 AM	#19
Ravager135 "TRF" Member Join Date: Apr 2012 Location: New Jersey Posts: 4,224	As others have said, it's way over MSRP but probably not far off from what grey dealers will initially offer it for. People are paying 2k over MSRP for green Submariner Dates. It's just crazy right now. If getting the piece early and soon is what is most important to you, it might not be a bad deal if you can't be assured the piece at MSRP. Me personally, I wouldn't pay a dime over MSRP and would be happy to wait. I think wait times get very inflated at many ADs. Mine has always been very realistic with me regarding availability of harder to find pieces.

19 April 2018, 08:01 AM	#20
Bruins7 "TRF" Member Join Date: Jun 2012 Location: LA Watch: Rolex(4),15400 Posts: 1,105	That is ridiculous! You have a great relationship with that AD and they decide to charge you more because they can? Yeah I would find a new AD.

19 April 2018, 08:57 AM	#26
hbombkid "TRF" Member Join Date: Apr 2014 Location: VA Watch: Sub 116610 Posts: 1,082	Sounds to me nice enough to offer you first but selling at Grey prices as they know they can get that price possibly from some random buyer. Stories like this is exactly why it should not be any concern to an AD if they have a seller resell for a big profit. Why is it ok for an AD to do it, but once the average joe does it so frowned on?

19 April 2018, 09:32 AM	#30
gccmd "TRF" Member Join Date: May 2016 Location: Arizona Posts: 444	I’m in the never pay more than MSRP camp. I have several nice watches that I can enjoy wearing while I wait. My AD usually gets the hard to acquire pieces for me in a reasonable amount of time (less than 1 year).

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