Tudor being positioned as "budget" brand?

[MSJMJ]

Last weekend I was at the Wynn in Las Vegas and took a look at the Watches of Switzerland store. I noticed that all of the Tudor watches had price placards next to them, but did not see such evident pricing on any of the other watch brands. I didn't look exhaustively, as I meant to go back for a closer look but didn't make it. Similarly, I didn't get photos. It certainly appeared that they were promoting Tudor as a budget brand by prominently displaying the prices. Also, it gave the impression that they were having a hard time moving the Tudor watches. This store carries brands on the high end such as Patek, and on the lower end such as Breitling, but it really seemed like they were pushing the Tudors by displaying the pricing. Is there that little demand for Tudor? Is a price decrease coming?