Skyrocketing AD price for BLNR

[lenfried29]

Originally Posted by Vipes

Seems to be a common practice for ADs outside of the U.S.

I recently went on holiday trip to Europe. When walking around central Turin, Italy I saw small Rolex AD boutique. Right in the window display there was Daytona black dial with ceramic bezel. I enter the store and ask if the watch is for sale. The guy respond - of course and handed watch to me. I was reaching for my credit card to pay. When I asked of the price he said $17.5K. I mentioned MSRP on the Rolex site. He explain that in Italy ADs marked 4-6k above that. So it maybe that in US it's not allowed to charge above MSRP and allowed in some other countries.

BTW, when I start walking toward the exit, he offered $16.5k for the watch.
It would be interesting it OP contacted Rolex directly and do inquiry regarding price charged by AD in Dubai.

[onemany]

Originally Posted by beshannon

Whatever that is, there is still no source, just an opinion.

Please cite a legal source where something cannot be sold over the "Manufacturers Suggested Retail Price"

Call your local Rolex AD and ask them if they are allowed to sell over MSRP. They are contractually bound to sell at MSRP. That means they can't sell over or under. What they actually do is another thing but if they are caught they are in breach of contract.

[jrs146]

Originally Posted by beshannon

Whatever that is, there is still no source, just an opinion.



Please cite a legal source where something cannot be sold over the "Manufacturers Suggested Retail Price"

Several US based AD’s have told me that their licensing agreement with Rolex prohibits them from selling over MSRP. Obviously they can under, but not above.

I believe the licensing agreements are different outside of the US.


Sent from my iPhone using Tapatalk

[DiamondAD]

Originally Posted by beshannon

My thoughts are, if you want the watch at that price then buy it.

If you do not want to pay that price then don't.

Exactly...buy or fly.

[tyler1980]

Originally Posted by theomegaaddict

Let me give you the numbers

Aug 2017 - $8147 (10% discount given on SRP)

Jan 2018 - $9482 no more discount + new 5% vat - so not really a price hike

Aug 2018 - $10408 (including vat)

Aug 2017 - Discount, so irrelevant to pricing

Jan 2018- 9482 + 5% =$9956

August 2018- $10408 inclusive of tax

Am i missing something or is $452 "skyrocketing" ... or did you factor in the VAT already in the Jan 2018 price. As written it looks like you listed a RRP and then said + VAT

[SMD]

Originally Posted by onemany

Call your local Rolex AD and ask them if they are allowed to sell over MSRP. They are contractually bound to sell at MSRP. That means they can't sell over or under. What they actually do is another thing but if they are caught they are in breach of contract.

Call your AD and ask if they are allowed to discount. They will inevitably respond that they are contractually bound not to sell below MSRP. Not everything they tell you is true.

Have you read the contract? I personally have not read the AD agreement with Rolex and I doubt very much many people here have (no doubt some have). But, my former legal hat tells me Rolex would never put something so blatant in writing given the sensitivities around price fixing. So I would bet they don't specifically prohibit selling above or below MSRP (since the AD has paid for and owns the watch not Rolex), however Rolex can and probably does terminate AD status based upon whether the AD is helping or hurting the brand. One thing they can point to is discounting or selling at a premium and use that to terminate a relationship even though the contract does not specifically mandate selling at MSRP. That is my bet but again I have not read it and it I highly doubt (outside of a few people on this board) many people claiming to know for a fact that they cannot sell above or below list have either.

[Gnis]

What is the waiting period to get the BLNR in Dubai?

[onemany]

Originally Posted by Jason71

The price appears on Rolex.com for people located within the USA and other countries, but it does not appear on the WWW for everyone in all countries. Pricing is not standardized worldwide.

Thank you, I did not know that.

[Analysing You]

Originally Posted by tyler1980

Aug 2017 - Discount, so irrelevant to pricing

Jan 2018- 9482 + 5% =$9956

August 2018- $10408 inclusive of tax

Am i missing something or is $452 "skyrocketing" ... or did you factor in the VAT already in the Jan 2018 price. As written it looks like you listed a RRP and then said + VAT

Eagle eye! Are you sure you're not a forensic accountant?

[lenfried29]

Originally Posted by SMD

Call your AD and ask if they are allowed to discount. They will inevitably respond that they are contractually bound not to sell below MSRP. Not everything they tell you is true.

Have you read the contract? I personally have not read the AD agreement with Rolex and I doubt very much many people here have (no doubt some have). But, my former legal hat tells me Rolex would never put something so blatant in writing given the sensitivities around price fixing. So I would bet they don't specifically prohibit selling above or below MSRP (since the AD has paid for and owns the watch not Rolex), however Rolex can and probably does terminate AD status based upon whether the AD is helping or hurting the brand. One thing they can point to is discounting or selling at a premium and use that to terminate a relationship even though the contract does not specifically mandate selling at MSRP. That is my bet but again I have not read it and it I highly doubt (outside of a few people on this board) many people claiming to know for a fact that they cannot sell above or below list have either.

you're doubt other people responses but have your own opinion which is in fact very doubtful.

[Vivalas]

This happens in the Far East AD’s so maybe in the Middle East.

[theomegaaddict]

9482 is also inclusive of tax.

Originally Posted by tyler1980

Aug 2017 - Discount, so irrelevant to pricing

Jan 2018- 9482 + 5% =$9956

August 2018- $10408 inclusive of tax

Am i missing something or is $452 "skyrocketing" ... or did you factor in the VAT already in the Jan 2018 price. As written it looks like you listed a RRP and then said + VAT

Sent from my LG-H870DS using Tapatalk

[al1786]

List price in Dubai November 2015, plus a decent discount.

Not purchased by myself.




Sent from my iPhone using Tapatalk

[al1786]

Originally Posted by ashokleyland

is it MOHAMMED RASOOL KHOORY & SONS AD?

This AD is in Abu Dahbi


Sent from my iPhone using Tapatalk

[padi56]

Originally Posted by onemany

Call your local Rolex AD and ask them if they are allowed to sell over MSRP. They are contractually bound to sell at MSRP. That means they can't sell over or under. What they actually do is another thing but if they are caught they are in breach of contract.

Originally Posted by jrs146

Several US based AD’s have told me that their licensing agreement with Rolex prohibits them from selling over MSRP. Obviously they can under, but not above.

I believe the licensing agreements are different outside of the US.


Sent from my iPhone using Tapatalk

Have you any proof of this like a official statement from Rolex, or is this just internet hearsay like most are today.

[beshannon]

Originally Posted by padi56

Have you any proof of this like a official statement from Rolex, or is this just internet hearsay like most are today.

I think we all know the answer which is the same every time this thread pops up.

[KWongyaowarat]

I totally fine to buy those popular models for slightly above MSRP. Still much better than most ADs in Bangkok where they ask ppl to buy those watches with conditions like spend $50k to buy Daytona or Pepsi SS or $15k on classic models to buy Batman :D

[77T]

Here in the US, Rolex can’t dictate a price via a contract else they would be charged for violating antitrust laws here. Overseas the laws vary, but I also think the EU has a similar vertical pricing antitrust rule.

Therefore, the dealer can accept a price above or below Rolex’s MSRP.

In the markets the OP cite there may be some different rules, or the ADs are like here - free to do as they please with regards to pricing.


Sent from my iPhone using Tapatalk Pro

[beshannon]

Originally Posted by 77T

Here in the US, Rolex can’t dictate a price via a contract else they would be charged for violating antitrust laws here.

Thank you, finally some common sense.

[mjclark32]

Originally Posted by mjclark32

I think we can all agree this guy knows what he's talking about:

from this thread:
https://www.rolexforums.com/showthread.php?t=531779

Originally Posted by beshannon

Thank you, finally some common sense.

You don't think Ken knows?

[acfcheung]

In HK almost none of the ADs sell at retail, unless if you're a VVVIP who has spent lots of money before

Sent from my VKY-L29 using Tapatalk

[onemany]

Originally Posted by 77T

Here in the US, Rolex can’t dictate a price via a contract else they would be charged for violating antitrust laws here. Overseas the laws vary, but I also think the EU has a similar vertical pricing antitrust rule.

Therefore, the dealer can accept a price above or below Rolex’s MSRP.

In the markets the OP cite there may be some different rules, or the ADs are like here - free to do as they please with regards to pricing.


Sent from my iPhone using Tapatalk Pro

I don't think a minimum/maximum RPM agreements would run afoul of vertical antitrust laws and currently, I don't believe minimum/maximum RPM agreements are prohibited under the Sherman act.

Adding a link: https://www.americanbar.org/publicat..._policies.html