What's up with these NIXON watches?

[Car32]

Nixon is associated with snowboarding, surfing and skating, they advetised in the snowboard mags I grew up reading as a teenager in the mid-90s and were in all the board shops.

My first "nice" watch was a Nixon Rover Wanderlust below. Man that was an awesome watch. I was always casually interested in watches but I would point to that as the catalyst for my current interest. As you can see by the picture, it was not crazy big, 40mm at most? and the band, with the black outer link and the "steel" center link (I think everything was plastic) was the coolest thing I'd ever seen on a watch. I remember getting many many compliments. I wish I still had it, I have no idea what happened to it. It probably cost around $200 at the time which was a lot of money as a teenager!

They definitely latched onto the big watch trend since and I don't really like their offerings now, but I fully agree with johnswatch and others: just because you've never heard of them doesn't mean their not popular (they've been around for 30 odd years) and to ridicule them as overpriced trash is funny considering that its a safe bet any Nixon owner would laugh at us and think the same thing of our Rolexes, APs, PPs, etc.