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Old 3 October 2018, 01:06 PM   #1
shinle
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AD price vs Rolex suggested price

should I expect AD price to be higher than rolex suggested retail price, especially on very popular models such as 116610LV, daytona C, or BLRO?
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Old 3 October 2018, 01:09 PM   #2
SimplyWatches
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No, it won't be higher.
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Old 3 October 2018, 01:23 PM   #3
Helmi
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In some countries yes. Especially those countries who are suffering from fluctuations in forex rates and ADs put some safety margins in the conversion rates. Also some ADs sell at higher price to narrow the gap with grey market.
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Old 3 October 2018, 02:23 PM   #4
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Quote:
Originally Posted by shinle View Post
should I expect AD price to be higher than rolex suggested retail price, especially on very popular models such as 116610LV, daytona C, or BLRO?
There is a myth out there that Rolex AD's cannot sell for above MSRP, however, this is not true. Usually they do not, but if they have high demand with little supply, some adjust prices upward.
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Old 3 October 2018, 04:12 PM   #5
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In Hong Kong higher.


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Old 3 October 2018, 08:59 PM   #6
AK797
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I've only heard of it in Asia.
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Old 3 October 2018, 09:07 PM   #7
beshannon
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Quote:
Originally Posted by Tools View Post
There is a myth out there that Rolex AD's cannot sell for above MSRP, however, this is not true. Usually they do not, but if they have high demand with little supply, some adjust prices upward.
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Old 3 October 2018, 09:31 PM   #8
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I know with the Rolex SRP, the ADs are assured of a markup of xx% allowing for a possible discount of x%, making both AD and customers happy. So I do not buy about the forex rate fluctuation. Also the discount are either reduced or taken out nowadays due to the high demand of Rolex watches.


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Old 3 October 2018, 09:32 PM   #9
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should I expect AD price to be higher than rolex suggested retail price, especially on very popular models such as 116610LV, daytona C, or BLRO?
you should not expect to find those at an AD at all, so the actual pricing of such watches at a "suggested" price is semantics
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