How Much MSRP Would You Pay For A Hot Watch?

[Uggi]

The question is aimed at posters who reply "MSRP" to questions along the lines of "how much would you pay for a ceramic Daytona?" I'm very curious about this.

Market prices for some watches are currently way in excess of MSRP (in the case of the BLRO it's more than double but plenty of others are selling for 1.5x MSRP). Some threads are reporting that ADs are now selling at market prices too, ignoring MSRP.

If Rolex responded to this by making their MSRP the market price (say £10k for an LVc, or £13k for a BLRO) would those people who reply "I'd pay MSRP and not a dime more" then pay those prices?

I'm trying to understand whether "never more than MSRP" responses are a point of principle (and therefore an MSRP of £10k for an LVc would be no problem) or whether it is based on posters' independent assessment of 'worth' and that they think current MSRP reflects that (and therefore even if MSRP was increased they wouldn't pay it).

[Spoonage]

I usually reply MSRP... My take on it is... Current MSRP as it is today... If the DaytonaC was an MSRP of $17 - 19k USD there’s other watches that I would choose over the Daytona. It is a great watch and glad I was able to get it at the Current MSRP, but other watches hold my interest Over the $15k USD mark.

And yes there is some principle behind huge mark ups... a few hundred I would probably be fine as I pay tax and one city to the next have different tax rates so that is within the noise.

[Bluside]

I wouldn't pay anything over MSRP. I don't need or want anything that bad. I feel MSRP is too high as it is, but that's what I would pay at an AD.

[Norbert]

Part of the fun of getting these hard to find models is to get them at msrp.

[904VT]

I guess there's paper MSRP and real MSRP. Paper is nominal. Real MSRP is already much higher i.e. you have to spend a lot of money at the AD to get the SS Daytona at paper MSRP. Which means paper MSRP really isn't MSRP after all.

How's that change our answers lol

[ap1]

Originally Posted by Spoonage

I usually reply MSRP... My take on it is... Current MSRP as it is today... If the DaytonaC was an MSRP of $17 - 19k USD there’s other watches that I would choose over the Daytona. It is a great watch and glad I was able to get it at the Current MSRP, but other watches hold my interest Over the $15k USD mark.

And yes there is some principle behind huge mark ups... a few hundred I would probably be fine as I pay tax and one city to the next have different tax rates so that is within the noise.

Yes but.....if those are AP RO, 5167, SkyD etc are also selling way over

[Locust]

If MSRP of the Daytona was $20k, I would not have bought it....probably

[peterpl]

Originally Posted by Locust

If MSRP of the Daytona was $20k, I would not have bought it....probably

Yep

Its easy also for ppl to say just raise the MSRP of Rolex to XX. However Rolex in the Horology game fits well in the market between $5-$15k for SS references because lets all be honest Rolex is not haute horology.

Rolex's with prices into the $25k+ ranges (PM etc) are not that popular - why? Simply for the fact that at this price point you can get ALOT more horology than a Rolex.

So increasing MSRP on Rolex doesnt mean it will solve the problem. It just means people will start looking at other brands and what they offer which is alot more at these price points.