BLRO is reportedly discontinued as of today!

[DocHorton]

Originally Posted by jonnyz1245

That makes what? 9 different AD's in 24 hours that have confirmed its discontinued? But yet there are some here that continue with the "It's pure speculation blah blah blah".

Give me some of what they're on it must be good

Went to my AD today in Dallas....they have one BLRO in the case. He told me they had a meeting with Rolex rep last week who told him it was the last one they would be getting and it had been discontinued as well.

The doubters better jump on board.

[Jeffreyc87]

Originally Posted by JacksonStone

Isn't the weight one of the selling points of PM?

Yes. Palladium weighs heavy like 18kt gold....but it isn't as heavy as platinum.

But the color of Palladium vs WG......PD950 is much closer to PT950

[JacksonStone]

Originally Posted by Jeffreyc87

Yes. Palladium weighs heavy like 18kt gold....but it isn't as heavy as platinum.

But the color of Palladium vs WG......PD950 is much closer to PT950

I see. Sounds like an interesting option, although I question how marketable. No doubt some watch hounds would be on it like white on rice, though.

[ronricks]

The idea that people have ingrained on here that simply because Rolex discontinues a model it automatically goes up in value is laughable. This wasn’t a popular watch. It is a PM piece which already commands a huge discount when new and you lose an additional 10-12% from that discount when you walk out the door of the AD. This isn’t 1975 when Rolex wasn’t making watches in huge numbers to begin with like the Daytona.

[JacksonStone]

Originally Posted by psv

Or maybe they are coming out with a slimmer profile GMT? They usually do that with the PM watches first, so it would make sense to lead with a new Pepsi as well as YG GMT? Who knows?

I was thinking that, too. One distinctly possible option (albeit hardly certain) is Rolex is rolling out new sports models with new movements, starting with the GMT in WG. YG and TT could follow in '19, SS in '20. A new Sub design in PM would debut either during the trickle down period of the GMT, or after, with different metal grades in the ensuing years. (One could argue the rollout already started with the SD43 last year, but that just adds weight to the idea it's a transition already in progress, and will continue with the GMT.)

If so, the BLRO discontinuation would be paving the way for a new WG model this year. If Rolex follows the same pattern as they did with the current six digit models, a new SS Sub Date won't show up for five years after the debut of the first new GMT. That would be 2023, if a new GMT drops this year. That would also make it a potential 70th anniversary edition.

Or it could be Rolex is keeping the current sports designs for the foreseeable future, and just drops in new movements into the sports models and gives them M references. The BLRO could just be gone because it doesn't sell well, and all this redesign talk could end up being a bunch of nothing.

As you say...who knows? We'll find out in a little under six weeks.

[iznoguud]

Why not any Titanium models?

Would raise the price from the SS but not as much as a WG for example wouldn't it?

[JacksonStone]

Originally Posted by iznoguud

Why not any Titanium models?

Would raise the price from the SS but not as much as a WG for example wouldn't it?

Rolex being Rolex, they would insist on making and tooling the titanium themselves, which means they'd need to install the facilities to do it. Given the limited appeal of the metal, I would guess they don't feel it is worth the investment.

[AK797]

Originally Posted by ronricks

The idea that people have ingrained on here that simply because Rolex discontinues a model it automatically goes up in value is laughable. This wasn’t a popular watch. It is a PM piece which already commands a huge discount when new and you lose an additional 10-12% from that discount when you walk out the door of the AD. This isn’t 1975 when Rolex wasn’t making watches in huge numbers to begin with like the Daytona.

It's not laughable, it's economics and as resale prices are determined initially by dealers not the market, you can bet greys are going to be as opportunistic as they always are and are going to mark this up with tales of its scarcity and exclusivity which will capture a lot of buyers. The price may drift down gradually, depending on what if anything replaces it.

[nikesupremedunk]

Wow so this is real? Maybe I should get a ss Pepsi now, I’m sure prices will go up even higher.

Also, if it is truly discontinued, we may finally see the coke return after all...in wg.

[jb335]

I went by an LA area Rolex AD yesterday and he said while not official his impression is also a discontinued BLRO.

[Sprta]

Originally Posted by DocHorton

Went to my AD today in Dallas....they have one BLRO in the case. He told me they had a meeting with Rolex rep last week who told him it was the last one they would be getting and it had been discontinued as well.

The doubters better jump on board.

Apparantly one of the largest ADs in the southeast did not get the message. Still have not Rceived any notice.
Perhaps someone could provide the names of some of these ADs who claim the watch has been discontinued.
And its still on the web site.

[DHPSU]

Just saw an Instagram post from a Jersey AD saying the BLRO was officially discontinued.


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[JacksonStone]

Originally Posted by DHPSU

Just saw an Instagram post from a Jersey AD saying the BLRO was officially discontinued.

Link?

[DHPSU]

Originally Posted by JacksonStone

Link?

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[JacksonStone]

^^Thanks.

[JacksonStone]

Originally Posted by Sprta

Perhaps someone could provide the names of some of these ADs who claim the watch has been discontinued. And its still on the web site.

So far, named ADs include Govberg in Philadelphia, Sidney Thomas in New Jersey (per the Instagram, above), as well as the Rolex boutiques in Bal Harbour and Design District, Miami. Website is irrelevant at this point in time.

You smelling the coffee yet?

[Drss01]

When will
Ppl realize that AD’s don’t know
nothing.


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[iznoguud]

Originally Posted by JacksonStone

Rolex being Rolex, they would insist on making and tooling the titanium themselves, which means they'd need to install the facilities to do it. Given the limited appeal of the metal, I would guess they don't feel it is worth the investment.

Who'se doing the Tudor's Pelagos? Outsourcing?

[iznoguud]

In Europe anyone has seen or talked with any AD that has received any input?

So far We've only seen US AD's claiming that it was discontinued... isn't it a bit odd?

[JacksonStone]

Originally Posted by iznoguud

In Europe anyone has seen or talked with any AD that has received any input?

So far We've only seen US AD's claiming that it was discontinued... isn't it a bit odd?

The thought had occurred to me. But does Rolex do regional discontinuations?

[tyler1980]

Originally Posted by JacksonStone

The thought had occurred to me. But does Rolex do regional discontinuations?

not that i have ever heard of. The last discontinuation i remember specifically was similar to this.

My wife wanted the 35mm yacht master. It was confirmed here and shortly after maybe a month it disappeared from the website. I got it the day it disappeared from the website for her because i didn't know if the chatter here was true or not. It was in september i know for sure. So it didn't coincide with Basel or anything. Fairly random

[JacksonStone]

Originally Posted by iznoguud

Who'se doing the Tudor's Pelagos? Outsourcing?

Good question. I forgot about the Pelagos. I tried to find information on who produces the titanium, but came up short. I will defer to someone who knows. Until then, though, I'll note a few things: Tudor is made by Rolex, but it isn't Rolex, and isn't held to the same standard as Rolex. Hence, up until just the last few years, Tudor models still featured ETA movements. The Pelagos debuted with an ETA movement, so it isn't unreasonable to think the titanium would have been outsourced as well. I have to think that if Rolex had invested in the facilities to produce titanium, we'd see it in at least some Rolex models, not just a single Tudor offering. Also, the lack of information might itself be telling: Brands love to advertise when they do things on their own; they might not be so quick to point out when they don't. So, absent better information, I'm going to guess they outsource it.

For that matter, is Rolex making 316L steel for Tudor? Can they do that with equipment made for 904L?

[tyler1980]

Originally Posted by JacksonStone

Good question. I forgot about the Pelagos. I tried to find information on who produces the titanium, but came up short. I will defer to someone who knows. Until then, though, I'll note a few things: Tudor is made by Rolex, but it isn't Rolex, and isn't held to the same standard as Rolex. Hence, up until just the last few years, Tudor models still featured ETA movements. The Pelagos debuted with an ETA movement, so it isn't unreasonable to think the titanium would have been outsourced as well. I have to think that if Rolex had invested in the facilities to produce titanium, we'd see it in at least some Rolex models, not just a single Tudor offering. Also, the lack of information might itself be telling: Brands love to advertise when they do things on their own; they might not be so quick to point out when they don't. So, absent better information, I'm going to guess they outsource it.

unless they outsource the DSSD case back, they produce titanium.

[JacksonStone]

Originally Posted by tyler1980

unless they outsource the DSSD case back, they produce titanium.

Good point. Why would Rolex invest in titanium capability for a single caseback and one Tudor model?

[jonnyz1245]

Originally Posted by Sprta

Apparantly one of the largest ADs in the southeast did not get the message. Still have not Rceived any notice.
Perhaps someone could provide the names of some of these ADs who claim the watch has been discontinued.
And its still on the web site.

Well I did post a perfectly good explanation of why it would still be on the website. The watch has been discontinued . It has been confirmed by no fewer than 12 AD's. The confirmation has come directly from Rolex USA to the 3 AD's I have a relationship with and these same AD's told me of the SD4K being discontinued and the Cameron being introduced and...and...and they have not been wrong yet. Can't speak for the other AD's but hey, things sure do add up here don't they? Why people still can't believe this is beyond me but it has turned pretty comical at this point.

[Pattyb69]

My friend who manages a Rolex boutique told me it was discontinued today. Bring on the steel Pepsi (coke will probably come out first though )!

[JacksonStone]

Originally Posted by jonnyz1245

Well I did post a perfectly good explanation of why it would still be on the website.

I did too. Didn't get through.

[JLM3]

This is still going on...damn unless some of the doubters do not report it isn't true and they must be some of there AD's favorite customers ...hehe

[Highjinx]

Originally Posted by nikesupremedunk

Wow so this is real? Maybe I should get a ss Pepsi now, I’m sure prices will go up even higher.

Also, if it is truly discontinued, we may finally see the coke return after all...in wg.

Why higher ? If we believe 1) the BLRO white gold is gone then it's likely 2) something stainless will replace it, and you'd think that would be coke and Pepsi. In which case the 5 digit Pepsi price is smoke! (I just bought one at the top!)

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[Yousefsl]

It just doesn't make sense to me that they would discontinue the pepsi even if they where to release a coke model.

They would be better off discontinuing a yellow gold version instead.

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