Create/Share your own Sub-c 'official' Motto

[The GMT Master]

The Sub-C - redefining the modern diver's watch

[Chipmunk]

SubC- it's not for everybody.......

[Fiery]

"If you care for the environment, your definitive choice is here. Sub-C LV: the greenest watch, ever."

"Sub-C: your wife will love it. And your alimony as well." [I know, mine would file a divorce if I came home with one ]

[jmsrolls]

Sub C: FRAGILE - DO NOT DROP!

Sub C: Keep clear of sharp coral and hard rocks!

Fr. John†

[rolexnovice]

The Submariner Ceramic Black Bezel - This isn't your grandpa's Sub!




Coming to an Rolex AD near you! 2010

[rolexnovice]

The 2010 Rolex Submariner 116610-LN. Your "tool" watch just got a whole lot sexier.

[Mr. Bond]

"The Submariner -- formerly a tool watch, now a watch for tools."

No insult intended guys; more of a criticism of Rolex and the direction in which they are taking the Sub. What used to be a utilitarian instrument is more and more becoming jewelry -- a blingy fashion accessory. Admittedly, this is also true to some degree about my own 16610, although to a lesser extent than the SubC IMHO.

[FLB03TT]

"Submariner Ceramic- The watch for guys who want a bigger tool"

[Dr.Brian]

Originally Posted by jasonsundberg

Dr. Brian... do you practise humor?

I don't need to practice Jason!

[tulsaokusa]

TRF has some marketing talent!

Love all the Sub-c mottos... several good laughs.

Great input for Eric88's forthcoming TOP TEN Sub-c motto POLL!

[tulsaokusa]

Eric88,

Might need two polls... one for funny mottos, and one for serious.

Whatcha think? Good idea?

[rolexnovice]

Originally Posted by Mr. Bond

"The Submariner -- formerly a tool watch, now a watch for tools."

No insult intended guys; more of a criticism of Rolex and the direction in which they are taking the Sub. What used to be a utilitarian instrument is more and more becoming jewelry -- a blingy fashion accessory. Admittedly, this is also true to some degree about my own 16610, although to a lesser extent than the SubC IMHO.

I thought my 16610 was bling....and now you are telling me its not!

[rolexnovice]

Originally Posted by rolexnovice

I thought my 16610 was bling....and now you are telling me its not!

[masterkiller]

For all you saying that the new SubC is not a tool watch anymore, what do you base that on? what have changed so drasicly from the previous models?

One change from the 16610 is the ceramic bezel, and those have been sold for 5 years and only a few have cracked? I guess that if you look at the classic Sub the bezel have for sure also broken, OK it is less expensive to fix but that does not make it a better tool watch IMHO

The glide lock is far superior to the old clasp!

The bracelet is much more supstansial and do not stetch as the old ones? The movemnt is updated to the better, parachome spring, the AR cyclop must be a huge improvent for a tool watch as it is making it more readable?

The maxidial also make the watch more readable then the onld, and that is a huge improvemt for any tool watch I guess

The lume has also been improved from green to blue to make it more readable under water and an brighter lume, and for you that do not know that Submariner is an dive watch and anything improving readability under water I guess make it even more a tool watch!

So an updated model that have a better bracelet, more readable dial and date and lume, better clasp, bigger case (i.e more tough) and improved movement in your eyes it an less tool watch then the previous sub's, correct or not?

So you who do not like the fysical apperence of the new subC do not buy it simple as that, but do not say that it is less of a tool watch IMHO!

/masterkiller

[andrew79]

Submariner ceramic - the watch that promotes commotion....

[Andad]

Originally Posted by Mr. Bond

"The Submariner -- formerly a tool watch, now a watch for tools."

No insult intended guys; more of a criticism of Rolex and the direction in which they are taking the Sub. What used to be a utilitarian instrument is more and more becoming jewelry -- a blingy fashion accessory. Admittedly, this is also true to some degree about my own 16610, although to a lesser extent than the SubC IMHO.

[Andad]

Originally Posted by masterkiller

For all you saying that the new SubC is not a tool watch anymore, what do you base that on? what have changed so drasicly from the previous models?

One change from the 16610 is the ceramic bezel, and those have been sold for 5 years and only a few have cracked? I guess that if you look at the classic Sub the bezel have for sure also broken, OK it is less expensive to fix but that does not make it a better tool watch IMHO

The glide lock is far superior to the old clasp!

The bracelet is much more supstansial and do not stetch as the old ones? The movemnt is updated to the better, parachome spring, the AR cyclop must be a huge improvent for a tool watch as it is making it more readable?

The maxidial also make the watch more readable then the onld, and that is a huge improvemt for any tool watch I guess

The lume has also been improved from green to blue to make it more readable under water and an brighter lume, and for you that do not know that Submariner is an dive watch and anything improving readability under water I guess make it even more a tool watch!

So an updated model that have a better bracelet, more readable dial and date and lume, better clasp, bigger case (i.e more tough) and improved movement in your eyes it an less tool watch then the previous sub's, correct or not?

So you who do not like the fysical apperence of the new subC do not buy it simple as that, but do not say that it is less of a tool watch IMHO!

/masterkiller

IMO the definition of a 'tool watch' is a watch that you can wear while doing all the normal everyday things that we do. Some are inferring that the latest Sub c's are watches that need to be protected because of all the 'expensive' improvements that have been made.
As I have said in other posts, the Sub c is a 9.5K watch in Oz and is rapidly losing it's 'tool watch' status for me.
I wear a 14060m (K from 2001) every day at my engineering business and am careful with it. It was < 1/3 of the price of the new Sub c.

good 'fysical apperence' = nice logo for the new Sub c.

[austinnh]

Sub-C - Because nothing is indestructible.

[Mr. Bond]

Originally Posted by masterkiller

For all you saying that the new SubC is not a tool watch anymore, what do you base that on? what have changed so drasicly from the previous models?

One change from the 16610 is the ceramic bezel, and those have been sold for 5 years and only a few have cracked? I guess that if you look at the classic Sub the bezel have for sure also broken, OK it is less expensive to fix but that does not make it a better tool watch IMHO

The glide lock is far superior to the old clasp!

The bracelet is much more supstansial and do not stetch as the old ones? The movemnt is updated to the better, parachome spring, the AR cyclop must be a huge improvent for a tool watch as it is making it more readable?

The maxidial also make the watch more readable then the onld, and that is a huge improvemt for any tool watch I guess

The lume has also been improved from green to blue to make it more readable under water and an brighter lume, and for you that do not know that Submariner is an dive watch and anything improving readability under water I guess make it even more a tool watch!

So an updated model that have a better bracelet, more readable dial and date and lume, better clasp, bigger case (i.e more tough) and improved movement in your eyes it an less tool watch then the previous sub's, correct or not?

So you who do not like the fysical apperence of the new subC do not buy it simple as that, but do not say that it is less of a tool watch IMHO!

/masterkiller

Not saying it's not a tool watch, just saying that the focus continues to shift from utility to fashion. The watch is bigger and shinier, and those changes have nothing to do with function. And as I said, the 16610 is also guilty of this to some extent. The SubC just takes it further.

[Dr.Brian]

Originally Posted by Mr. Bond

Not saying it's not a tool watch, just saying that the focus continues to shift from utility to fashion. The watch is bigger and shinier, and those changes have nothing to do with function. And as I said, the 16610 is also guilty of this to some extent. The SubC just takes it further.

Absolutely. What was once a work horse pioneer of waterproof technology is now morphing into a fashion statement. The people who actually could use it as a tool can no longer afford it, let alone keep it up. It's ongoing rapid price escallation is unfortunate. Just a few years ago you could get the new Patek Aquanaut for less than the current SubC MSRP. Rolex is pushing exclusivity as they cut dealers. That's a strategy for more price increases. It's a "tool" for only the wealthy now. I hope the worries about the ceramic are unfounded, and just a rare problem for a few unlucky owners.
I think the real diver's tool watch of today is a Sinn U series. That's a legible watch! Maxi dial markers, maxi hands and a lot of text on the same area dial don't equal increased readability to me. I would only want the maxi minute hand.

[dsio]

"Rolex Sub-C - Finally the Omega boys can shut up about our bracelet"

Must say, very impressed with the design.

[JPS]

Nuff Said

http://stuff.tv/News/25-most-iconic-watches-ever/14934/

[Dan2010]

I got one, I got one..........

The new Sub C, the other white meat!

[Columbia]

SubC...not bad, but it ain't no DeepSea. Thanks for playing.

[tulsaokusa]

Originally Posted by andrew79

Submariner ceramic - the watch that promotes commotion....

Perhaps the truest 'official' motto yet.

...or maybe 50% disagree!

lol

[QueueCumber]

The Rolex Submariner Ceramic: it's not a watch for old farts.

[mailman]

Originally Posted by TattooedGQ

The NEW Rolex Sub-C....The trendy way to ruin a Classic.

Originally Posted by Mr. Bond

"The Submariner -- formerly a tool watch, now a watch for tools."

No insult intended guys; more of a criticism of Rolex and the direction in which they are taking the Sub. What used to be a utilitarian instrument is more and more becoming jewelry -- a blingy fashion accessory. Admittedly, this is also true to some degree about my own 16610, although to a lesser extent than the SubC IMHO.

[STEELINOX]

"From Tool to Jewel in two Basel's and a Song" ~ !

[Jocke]

The Submariner story is the story going in the wrong direction - From divers to hairdressers.

[tgoose1]

Originally Posted by QueueCumber

The Rolex Submariner Ceramic: it's not a watch for old farts.

Sub-C: The young farts watch!