ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX
5 October 2010, 11:34 AM | #31 | |
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5 October 2010, 04:11 PM | #32 |
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I would say again that marketing plays only a small part in the equation IMO. Superior marketing may get your foot in the door and sell watches initially, but eventually there has to be substance behind the marketing and your products must stand the test of time.
Rolex wouldn't be anywhere near where they are today after so many decades if their sole strength was 'marketing'. In addition, I believe in the term "markets don't lie" and as I've said before the resale and secondary market value of the Rolex brand speaks volumes.
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5 October 2010, 10:20 PM | #33 |
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5 October 2010, 10:27 PM | #34 |
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Well put.
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5 October 2010, 10:57 PM | #35 |
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5 October 2010, 11:37 PM | #36 |
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I've always admired the likes of Patek, Lange, AP and all the rest that make grand complications where the craftsmanship, quality and design are fantastic.
However, I can't see myself paying that kind of money for a watch that I can't swim or play indoor soccer with, or use for jogging or gymming. Hence for me it's always about wearing watches that are versatile and rugged. |
6 October 2010, 12:27 AM | #37 |
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thanks for sharing Lorenzo - great reading
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6 October 2010, 01:51 AM | #38 |
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6 October 2010, 06:04 AM | #39 |
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6 October 2010, 06:49 AM | #40 |
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It's hard to discount two independent magazines Watchtime & this one ranking Rolex as #1. We could all say if I could use an analogy in sports "well, yeah of course they won, if they(watch co.) had THIS player(sportmodel) or THAT player they would have won. Rolex is the ONLY watch to have recieved a score of 95(Yachtmaster II) in Watchtime. And an average score of 90.7. Only Patek Phillippe had an avreage above 90 in Watchtime. So marketing aside, that will only get you facetime with the public. But to KEEP rolling throught the years this popular, Rolex MUST be doing something right.
But least I show my ignorance as I'm new to Rolex, & I know nothing of AP, I must defer to the respective experts in those magazines who pour, and breath watches everyday. |
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