|
|
ROLEXROLEXROLEXROLEXROLEXROLEX
ROLEXROLEXROLEXROLEXROLEXROLEX
3 November 2010, 04:30 AM
|
#1 |
|
"TRF" Member
Join Date: Aug 2009
Real Name: Mr. H
Location: Dallas
Watch: them for me!
Posts: 7,180
|
One Of My All-Time Favorite Rolex Ads
Earlier today, I was going through some of the files in my computer and I ran into this beautiful advertisement for the GMT Master that ran on National Geographic back in the 70's.
I have been working in the advertising industry for 16 years now and I feel that advertisements of this nature are very scarce nowadays. Emotional marketing has almost disappeared and rational marketing/value equation focus is king now. What I love the most about this particular ad is the way Rolex engages the consumer taking him to New Delhi and then all the way to Uganda via a 'true story' shared by an Englishman living in East Africa. Now what do you think about the superb closing tag line (closing slogan)? "Owning One is Almost as Satisfying as Making One". Don't you love it? 
__________________
WATCHES ARE THE NEW CURRENCY!/ MEMBER 27491/OFFICIALLY DESIGNATED OLD TIMER /AP OWNERS CLUB MEMBER Instagram @watchcollectinglifestyle 
|
|
|
| Currently Active Users Viewing This Thread: 1 (0 members and 1 guests) | |
|
|
*Banners
Of The Month*
This space is provided to horological resources.
Threaded Mode