AD was told to thin out his Rolex display

[christo]

I was chatting with my salesman at the AD the other day. He told me that Rolex made them remove a lot of the Rolexes in the display case. Rolex wants inventory to look smaller than it really is. The salespeople are mad because they have to walk back and forth to the safe constantly to bring out Rolexes for customers to look at, and it makes it harder for customers because they can't see what's really available.