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TSW · 1 June 2012, 06:05 AM

Quote:

Originally Posted by mfserge

Yes, you are exactly right. And I even had the sales person speak with the owner who was actually the person who came up with this brilliant idea of charging tomorrow's MSRP today.

I've already called Rolex in NYC and they could give a $(@) less. See above post. They can all go scratch now.

I thought that was one reason for Rolex shutting down different AD's across the US.

Have you tried another AD or pm'ed one of our trusted ones here on TRF?

ptugolf · 1 June 2012, 06:07 AM

Quote:

Originally Posted by mtrunner

This is a load of crap. They certainly get mad at ADs when they give discounts and sell BELOW the MSRP. If this is the suggested price then why do they give dealers such a hard time when they discount?

Agreed.

mfserge · 1 June 2012, 06:08 AM

Quote:

Originally Posted by TSW

Have you tried another AD or pm'ed one of our trusted ones here on TRF?

No, I haven't, I am so disguisted right now.

Quackers · 1 June 2012, 06:15 AM

It's things like this that make me wonder about buying a Rolex. It's disgraceful, imo. They bought the watch at the old price, surely it's just the AD's decision whether to sell at the old price too?
Problems like this and other things like swapping of bezels or crystals. It just seems to me that Rolex decide what the customer can have and what he/she can't have.
It's ridiculous! But as long as people keep buying them and keep accepting these Draconian measures, it's likely to continue.
They're dumping AD's and sending a huge proportion of their production east. Just seems to me like they're cashing in while they can. Stuff their long-standing customers.
It's sad to see a long-established, prestigious company going down this road.
It's up to you and me.
There are other high class watch manufacturers.

superdog · 1 June 2012, 06:24 AM

Quote:

Originally Posted by Oyster Junkie

Dude, fu*k them. They did you dirty after being a great customer. I would walk and make damn sure to tell the sales lady why.

Seconds to lose a customer, months to find another good one.

I have to agree with this. Not two hours ago I purchased from an AD to avoid the increase. I got 10% off of today's price. Not tomorrow's.

ptugolf · 1 June 2012, 06:26 AM

Quote:

Originally Posted by superdog

I have to agree with this. Not two hours ago I purchased from an AD to avoid the increase. I got 10% off of today's price. Not tomorrow's.

Wow. You are quick.

floater156 · 1 June 2012, 07:00 AM

Quote:

Originally Posted by rad87gn

Time to buy a Patek.

Ummm, If you want to sell your kidney to make up the difference. How about just buying from a TRF trusted seller.

floater156 · 1 June 2012, 07:04 AM

Quote:

Originally Posted by Quackers

It's things like this that make me wonder about buying a Rolex. It's disgraceful, imo. They bought the watch at the old price, surely it's just the AD's decision whether to sell at the old price too?
Problems like this and other things like swapping of bezels or crystals. It just seems to me that Rolex decide what the customer can have and what he/she can't have.
It's ridiculous! But as long as people keep buying them and keep accepting these Draconian measures, it's likely to continue.
They're dumping AD's and sending a huge proportion of their production east. Just seems to me like they're cashing in while they can. Stuff their long-standing customers.
It's sad to see a long-established, prestigious company going down this road.
It's up to you and me.
There are other high class watch manufacturers.

The problem with your stance is that businesses are formed for one reason. I'm sure you can guess what that is. When you read that a corporation has made a large contribution to a charity, do you believe that it's done out of the goodness of their hearts and not to increase the image of the company, to increase their positive image; and hence, increase their profits. We need to stop giving human traits to corporations.

Quackers · 1 June 2012, 07:09 AM

I'm sure you're right Chris, but I didn't give Rolex a human trait - they did. They're behaving like a greedy human - and at the end of the day that behaviour may (read should, imo) cost them.
With regard to your charity-giving example you forgot to mention the tax write-off too

and no, I don't think that they do that kind of thing for the same reasons you or I do.

John in MA · 1 June 2012, 07:11 AM

I see nothing wrong with Rolex's response to the actions of the AD. Is the AD in poor form? I'd say so yet it's no different then a car dealer.

The AD is using a line of credit to purchase the watches from Rolex and then selling them to consumers. Sure they purchased Watch X at Price Y and have a small margin built in but the issue is that their cost to purchase a replacement Watch X will cost them Price Z tomorrow.

Under the original margin agreements, it is possible that the AD would not be loosing money to purchase a watch X at price Z if it was sold at the MSRP that is current today and they might actually still make a small amount if sold at the old MSRP but buying a replacement at Price Z. Now on the other hand, as they discounted you it is possible that they have eaten away a lot of their own margin to sell it to you at price Y meaning that to replace the watch at Rolex's new Price Z will mean they loose money in the deal. A big no-no for the AD from a business standpoint.

Rolex on the other hand will see nothing wrong with this. As long as the AD's are selling their required amounts, and are selling for no less then the required percentage, they don't care what AD's sell at. Rolex is paid up front through credit by the AD's their cost. This is no different then a car dealership/manufacturer relationship.

Now, while it makes sense from a financial standpoint for the AD to do this, it is unfortunately not a smart move from a consumer satisfaction standpoint. The owner of the AD weighed the options and has determined that loosing you as a customer is worth it to make sure he is able to replace an existing inventoried item with no loss to himself or his business. Will this hurt his financials in the long run? He has decided it won't. He probably views it as MSFerge buys a certain number of watches per year let's say, C. Msferge knows and estimated D number of people who purchase E watches per year that will not shop at the AD.

The owner must have made the assumption that the total number of sales he looses out on based on C+ (D*E) will not effect his overall business in the long term as much as if he sold the watch to Msferge at Price Y who told his friends about it.

His friends then come in to also try and purchase watches from him at Price Y. In the long term in this example, the owner has a choice. Either sell at the same discount or a different discount and loose money in the replacement of sold watches, or don't sell at the discounted rate and lose the customers. In the end, he is still out the replacement costs for the watch Msferge bought.

Or he just didn't give it all that much thought and decided to screw Msferge.

Either way, poor move on the part of the AD.

Quackers · 1 June 2012, 07:17 AM

I really don't see why the AD should lose money on a watch he hasn't bought yet. Makes no sense to me at all. I also think that the likelihood of the AD losing money on the agreed discounted price is somewhat small. Even if that is the case, he knew that before the price increase details arrived. Surely he had already made that decision at the time the deal was made.

Welshwatchman · 1 June 2012, 07:46 AM

You can't go back in time and not give the dealer your business or referrals but you can end the relationship from here on in if you feel so bad about their position.

Be sure to let them know, just keep your cool.

If they're arrogant or otherwise, name them.

superdog · 1 June 2012, 09:19 AM

Quote:

Originally Posted by ptugolf

Wow. You are quick.

Funny. My girlfriend says the same thing.

Ha. But in all seriousness, I was at my AD an hour after I heard it was going into effect tomorrow. I'm all business brother.

Gharddog03 · 1 June 2012, 09:28 AM

Trusted sellers is the only way I buy!!!!!

azguy · 1 June 2012, 09:33 AM

I'm shocked that Rolex USA will not allow discounts, supposedly, but charging over MSRP, is A-OK....

They have no regard for their customers if you ask me

We have had other posters today say their local AD called them and said "If you been thinking of buying something, do it today"...

You have a very bad AD IMHO...

77T · 1 June 2012, 09:38 AM

Quote:

Originally Posted by mfserge

A few weeks ago my Rolex AD offered me a nice discount on my choice of the SubC, Exp2 42mm, or DSSD. I purchased 2 Rolex from her and referred 4 other sales for her so she was taking good care of me on the price. I couldn't decide which one I wanted.

Fast forward to today....when I heard about the price increase... I called her up and said I'll take the SubC before tomorrow's price increase. Her response was what increase???? A few minutes later a FedEx packaged arrived at her store with the new Rolex prices.

She called me back and said we can still offer you the same discount, however, we're going to have to charge you tomorrow's increased price since we have to replace the watch at a higher cost.

Does she think I am an idiot???? This is a situation of the pure greed in this industry. I lost my mind on her and I am ready to report her to Rolex USA but I may reconsider....

What would you do???

I know it's a huge disappointment for you.

On your question, stop using ADs and focus your energy and resources with a trusted TRF seller on a BNIB or LNIB version of what you want.

It's a clear case of unrequited loyalty: You were loyal to them; they don't value you.

Don't feel insulted, they don't like any of their other customers either.

If you're not easily embarrassed, maybe picket in front of the store with a sign "XXX is unfair to their loyal customers." And handout leaflets describing their sharp practices.

But above all, don't confuse a retailer's poor practices with Rolex's quality.

S`` · 1 June 2012, 09:53 AM

Quote:

Originally Posted by 77T

If you're not easily embarrassed, maybe picket in front of the store with a sign "XXX is unfair to their loyal customers." And handout leaflets describing their sharp practices.

Do not want to do this, can easily get sued for slander... just forget it and move on... plenty of dealers out there

good luck

crew · 1 June 2012, 10:03 AM

Just out of curiosity, what was the % off list that they offered you?

subtona · 1 June 2012, 10:08 AM

very sad thread about spilt milk.

mfserge · 1 June 2012, 10:16 AM

Quote:

Originally Posted by S``

Do not want to do this, can easily get sued for slander... just forget it and move on... plenty of dealers out there

good luck

Nah that's not me, especially since they are out of state, which I believe is a violation of their Rolex contract to sell out of state and ship out of state isn't it??

I'm over it though. Thanks for everyone's comments.

mfserge · 1 June 2012, 10:16 AM

Quote:

Originally Posted by crew

just out of curiosity, what was the % off list that they offered you?

20%.

boogiebot · 1 June 2012, 10:17 AM

serge sorry to hear about the BS this AD is pulling. This is complete crap! Im totally disgusted with Rolex business practices. its one thing to charge someone at todays value but to charge for something that has not taken effect yet is crap!

it blows my mind that Steve from Rolex USA said that the dealer can charge whatever they want above msrp. not good Rolex, not good. this type of attitude is what turns away your core audience. I know some people will say its Rolex they can do whatever they want blah blah blah....but truth be told the bigger they are the harder they fall! and there are other companies that are making watches as nice at a better value. Omega being one of them.

keep this up Rolex great way to treat your repeat customers.

snowbird · 1 June 2012, 10:22 AM

Quote:

Originally Posted by mfserge

20%.

I know you're done with the AD, but not sure you'll be able to find 20% off the new price on a SubC or Exp2 at another US AD. The DSSD is a slower seller so maybe.

mfserge · 1 June 2012, 10:24 AM

Quote:

Originally Posted by boogiebot

serge sorry to hear about the BS this AD is pulling. This is complete crap! Im totally disgusted with Rolex business practices. its one thing to charge someone at todays value but to charge for something that has not taken effect yet is crap!

it blows my mind that Steve from Rolex USA said that the dealer can charge whatever they want above msrp. not good Rolex, not good. this type of attitude is what turns away your core audience. I know some people will say its Rolex they can do whatever they want blah blah blah....but truth be told the bigger they are the harder they fall! and there are other companies that are making watches as nice at a better value. Omega being one of them.

keep this up Rolex great way to treat your repeat customers.

I knew you'd get annoyed at that. If you would have heard the tone of the sales person you would have been enraged, she didn't seem to care one bit.

9frproductions · 1 June 2012, 10:25 AM

I was unaware of the price hikes for tomorrow. How I found out is my local AD gave me a courtesy call letting me know I should pull the trigger today to avoid the price hike. Great local AD!!!!!

mfserge · 1 June 2012, 10:25 AM

Quote:

Originally Posted by snowbird

I know you're done with the AD, but not sure you'll be able to find 20% off the new price on a SubC or Exp2 at another US AD. The DSSD is a slower seller so maybe.

I agree but that's ok,via have no intentions of buying one now. Rolex can bleep my bleep.

jay1988 · 1 June 2012, 10:44 AM

Honestly I think going to an AD is for mugs. Yes I know I'll get a lot of hate for that but it's my opinion.

If someone can sell you BNIB for a significant discount why on earth are you paying more ? This price increase is ridiculous. Who increases their price at these times ? I'm not sure if it's going to be that way in the UK or not but no chance I'm going to an AD.

I'll happily wait around for a great deal to come up somewhere then enjoy the fact I have exactly the same thing as someone else who paid a lot more just to walk into a store that had a pretty Rolex sign over the door and some nice display cases.

mrbill2mrbill2 · 1 June 2012, 10:51 AM

Please name the AD.

snowbird · 1 June 2012, 10:52 AM

Quote:

Originally Posted by mfserge

I agree but that's ok,via have no intentions of buying one now. Rolex can bleep my bleep.

In that case your discount is 100%.

mfserge · 1 June 2012, 11:16 AM

Quote:

Originally Posted by mrbill2mrbill2

Please name the AD.

In due time. All I will say right now is that they are in Maryland.

1 June 2012, 10:08 AM	#49
subtona "TRF" Member Join Date: Jan 2011 Real Name: gus Location: East Coast Watch: APK & sometimes Y Posts: 26,601	very sad thread about spilt milk. __________________

1 June 2012, 10:51 AM	#58
mrbill2mrbill2 "TRF" Member Join Date: Nov 2010 Real Name: Mr. Bill Location: South Florida Watch: 16610 Posts: 6,148	Please name the AD. __________________ Card Carrying Member of the Global Association of the Retro-Grouch-Curmudgeons - ID # 13

1 June 2012, 06:15 AM	#34
Quackers "TRF" Member Join Date: Dec 2011 Real Name: Mike Location: Manchester, UK Watch: BLNR Posts: 228	It's things like this that make me wonder about buying a Rolex. It's disgraceful, imo. They bought the watch at the old price, surely it's just the AD's decision whether to sell at the old price too? Problems like this and other things like swapping of bezels or crystals. It just seems to me that Rolex decide what the customer can have and what he/she can't have. It's ridiculous! But as long as people keep buying them and keep accepting these Draconian measures, it's likely to continue. They're dumping AD's and sending a huge proportion of their production east. Just seems to me like they're cashing in while they can. Stuff their long-standing customers. It's sad to see a long-established, prestigious company going down this road. It's up to you and me. There are other high class watch manufacturers.

1 June 2012, 07:09 AM	#39
Quackers "TRF" Member Join Date: Dec 2011 Real Name: Mike Location: Manchester, UK Watch: BLNR Posts: 228	I'm sure you're right Chris, but I didn't give Rolex a human trait - they did. They're behaving like a greedy human - and at the end of the day that behaviour may (read should, imo) cost them. With regard to your charity-giving example you forgot to mention the tax write-off too and no, I don't think that they do that kind of thing for the same reasons you or I do.

1 June 2012, 07:11 AM	#40
John in MA "TRF" Member Join Date: Dec 2008 Location: Boston Posts: 862	I see nothing wrong with Rolex's response to the actions of the AD. Is the AD in poor form? I'd say so yet it's no different then a car dealer. The AD is using a line of credit to purchase the watches from Rolex and then selling them to consumers. Sure they purchased Watch X at Price Y and have a small margin built in but the issue is that their cost to purchase a replacement Watch X will cost them Price Z tomorrow. Under the original margin agreements, it is possible that the AD would not be loosing money to purchase a watch X at price Z if it was sold at the MSRP that is current today and they might actually still make a small amount if sold at the old MSRP but buying a replacement at Price Z. Now on the other hand, as they discounted you it is possible that they have eaten away a lot of their own margin to sell it to you at price Y meaning that to replace the watch at Rolex's new Price Z will mean they loose money in the deal. A big no-no for the AD from a business standpoint. Rolex on the other hand will see nothing wrong with this. As long as the AD's are selling their required amounts, and are selling for no less then the required percentage, they don't care what AD's sell at. Rolex is paid up front through credit by the AD's their cost. This is no different then a car dealership/manufacturer relationship. Now, while it makes sense from a financial standpoint for the AD to do this, it is unfortunately not a smart move from a consumer satisfaction standpoint. The owner of the AD weighed the options and has determined that loosing you as a customer is worth it to make sure he is able to replace an existing inventoried item with no loss to himself or his business. Will this hurt his financials in the long run? He has decided it won't. He probably views it as MSFerge buys a certain number of watches per year let's say, C. Msferge knows and estimated D number of people who purchase E watches per year that will not shop at the AD. The owner must have made the assumption that the total number of sales he looses out on based on C+ (D*E) will not effect his overall business in the long term as much as if he sold the watch to Msferge at Price Y who told his friends about it. His friends then come in to also try and purchase watches from him at Price Y. In the long term in this example, the owner has a choice. Either sell at the same discount or a different discount and loose money in the replacement of sold watches, or don't sell at the discounted rate and lose the customers. In the end, he is still out the replacement costs for the watch Msferge bought. Or he just didn't give it all that much thought and decided to screw Msferge. Either way, poor move on the part of the AD.

1 June 2012, 07:17 AM	#41
Quackers "TRF" Member Join Date: Dec 2011 Real Name: Mike Location: Manchester, UK Watch: BLNR Posts: 228	I really don't see why the AD should lose money on a watch he hasn't bought yet. Makes no sense to me at all. I also think that the likelihood of the AD losing money on the agreed discounted price is somewhat small. Even if that is the case, he knew that before the price increase details arrived. Surely he had already made that decision at the time the deal was made.

1 June 2012, 07:46 AM	#42
Welshwatchman "TRF" Member Join Date: Apr 2006 Real Name: Paul Location: Wales, UK Posts: 14,578	You can't go back in time and not give the dealer your business or referrals but you can end the relationship from here on in if you feel so bad about their position. Be sure to let them know, just keep your cool. If they're arrogant or otherwise, name them.

1 June 2012, 09:28 AM	#44
Gharddog03 "TRF" Member Join Date: Dec 2009 Real Name: Genaro Location: Fresno Ca. Watch: R O L E X Posts: 4,466	Trusted sellers is the only way I buy!!!!!

1 June 2012, 09:33 AM	#45
azguy Banned Join Date: Sep 2011 Real Name: ------- Location: ------- Watch: --------- Posts: 12,609	I'm shocked that Rolex USA will not allow discounts, supposedly, but charging over MSRP, is A-OK.... They have no regard for their customers if you ask me We have had other posters today say their local AD called them and said "If you been thinking of buying something, do it today"... You have a very bad AD IMHO...

1 June 2012, 10:03 AM	#48
crew "TRF" Member Join Date: Mar 2009 Real Name: John Location: Rochester/Naples Watch: Pepsi Posts: 18,307	Just out of curiosity, what was the % off list that they offered you?

1 June 2012, 10:17 AM	#52
boogiebot "TRF" Member Join Date: Apr 2011 Location: canada Watch: me post! Posts: 3,804	serge sorry to hear about the BS this AD is pulling. This is complete crap! Im totally disgusted with Rolex business practices. its one thing to charge someone at todays value but to charge for something that has not taken effect yet is crap! it blows my mind that Steve from Rolex USA said that the dealer can charge whatever they want above msrp. not good Rolex, not good. this type of attitude is what turns away your core audience. I know some people will say its Rolex they can do whatever they want blah blah blah....but truth be told the bigger they are the harder they fall! and there are other companies that are making watches as nice at a better value. Omega being one of them. keep this up Rolex great way to treat your repeat customers.

1 June 2012, 10:25 AM	#55
9frproductions "TRF" Member Join Date: May 2012 Location: Layton, UT Posts: 1	I was unaware of the price hikes for tomorrow. How I found out is my local AD gave me a courtesy call letting me know I should pull the trigger today to avoid the price hike. Great local AD!!!!!

1 June 2012, 10:44 AM	#57
jay1988 "TRF" Member Join Date: Feb 2012 Location: Midlands Posts: 1,515	Honestly I think going to an AD is for mugs. Yes I know I'll get a lot of hate for that but it's my opinion. If someone can sell you BNIB for a significant discount why on earth are you paying more ? This price increase is ridiculous. Who increases their price at these times ? I'm not sure if it's going to be that way in the UK or not but no chance I'm going to an AD. I'll happily wait around for a great deal to come up somewhere then enjoy the fact I have exactly the same thing as someone else who paid a lot more just to walk into a store that had a pretty Rolex sign over the door and some nice display cases.

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