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roadcarver · 31 July 2012, 07:34 AM

I just received my service estimate for my SD, and typically they show the MSRP replacement value. Granted that my SD is no longer in production, surprisingly, the value that RSC indicated was a whopping $12,200!

In 2007, the replacement value indicated was $6,600!

LightOnAHill · 31 July 2012, 07:38 AM

Quote:

Originally Posted by drhanson

I don't think the main driver in the price increases is supply nor demand. Has Rolex slowed down production or are they having difficulty obtaining raw materials? The overall global economy isn't booming, therefore I don't think demand has increased enough to explain the increases. I think the answer lies more so within world economic forces. The Swiss Franc has gone up significantly (~35-40%) against both the Euro and the USD over the past 5 years; that likely has a major role in the price increases.

I for one don't see the USD getting any stronger based on our current monetary and fiscal policies which lead me to pull the trigger on a new Rolex recently. In the US, we're seeing vast increases in government spending and social entitlement programs which will only worsen the US debt to GDP ratio, causing the USD to further weaken and make purchasing goods such a Rolex even more difficult in the not too distant future.

Anybody have any thoughts on that dynamic? If you think I'm a raving lunatic, let me know......

you're spot on!

mrbill2mrbill2 · 31 July 2012, 07:47 AM

Quote:

Originally Posted by drhanson

I don't think the main driver in the price increases is supply nor demand. Has Rolex slowed down production or are they having difficulty obtaining raw materials? The overall global economy isn't booming, therefore I don't think demand has increased enough to explain the increases. I think the answer lies more so within world economic forces. The Swiss Franc has gone up significantly (~35-40%) against both the Euro and the USD over the past 5 years; that likely has a major role in the price increases.

I for one don't see the USD getting any stronger based on our current monetary and fiscal policies which lead me to pull the trigger on a new Rolex recently. In the US, we're seeing vast increases in government spending and social entitlement programs which will only worsen the US debt to GDP ratio, causing the USD to further weaken and make purchasing goods such a Rolex even more difficult in the not too distant future.

Anybody have any thoughts on that dynamic? If you think I'm a raving lunatic, let me know......

Relax - you are not a raving luntic. What you've said is true.

I'll stop now before I get political.

Dr. Robert · 31 July 2012, 07:49 AM

Quote:

Originally Posted by Mike1066

it is crazy. I will never again buy a new Rolex. The prices are crazy. If I had $12K to spend, why the hell would I put it down on a DSSD when i could put it down on an ORIGINAL 1665 and still have a chunk left over? I don't get it.

Rolex used to be attainable, now it truly is just a luxury good. Bye bye tool watch days!

.......sob

...you are so right.

springer · 31 July 2012, 08:21 AM

Quote:

Originally Posted by breanach78

Rolex Sub C. SS in Ireland is now retailing at 7250E or 8875$ or 5655GBP.

A fair bit of Coin in anyone's language and is a long way from what I paid for my AD watch last January.

So is Rolex pricing gone mad?

Yes it has, and it can only get worse.

mrbill2mrbill2 · 31 July 2012, 08:37 AM

Compare to what the price of gasoline has done in my life (premium $0.23 to $3.76) Rolex prices aren't that bad.

I buy a Rolex once ever few years. I buy gas two times a week.

Starwalker · 31 July 2012, 08:44 AM

The only Rolex that I might ever pay a ridiculous price for when I have the money, one day, is RG Daytona or the Yatch-Master II.

Until that time, I feel as though the brand as out priced itself, and no matter how well it holds it value, there is better value/brands/variety available elsewhere.

Hairdude1 · 31 July 2012, 09:15 AM

Quote:

Originally Posted by mrbill2mrbill2

Compare to what the price of gasoline has done in my life (premium $0.23 to $3.76) Rolex prices aren't that bad.

I buy a Rolex once ever few years. I buy gas two times a week.

It's $4.09 for unleaded here in chicago!

mrbill2mrbill2 · 31 July 2012, 09:19 AM

Quote:

Originally Posted by Hairdude1

It's $4.09 for unleaded here in chicago!

Regular or premium?

Just curious.

MortgageGuy · 31 July 2012, 09:21 AM

Quote:

Originally Posted by Megalobyte

It's only retarded if people don't buy them. If they do, it's actually the opposite. :)

It is not just Rolex, everything is going up and from what I see people in mass numbers are still buying. Keep in mind Rolex is still on the very affordable and lower priced end of the luxury watch market... IMO they are not crazy or retarded at all

mailman · 31 July 2012, 09:23 AM

Quote:

Originally Posted by patek.wis

My LVc in Canada retails for close to 10k with taxes
Its retarded

Quote:

Originally Posted by Megalobyte

It's only retarded if people don't buy them. If they do, it's actually the opposite. :)

If either one of you two...or anyone else ever uses the word retarded again in this manner...it will be the last post you ever make on TRF. Do I make myself clear? I do expect an answer out in the open on this thread.

caryyee · 31 July 2012, 09:23 AM

Quote:

Originally Posted by Hairdude1

It's $4.09 for unleaded here in chicago!

In Australia, it's around $1.35 per litre, making it around $5.10 per US gallon!

stockae92 · 31 July 2012, 09:28 AM

And Porsche 911 turbo now has a MSRP: $137,500?! I thought not long along they can be had for way below $100k.

I think this kind of luxury item are always priced a little out of range for "average" people so that they will stay exclusive.

A side effect of all the Rolex price increase is that I would think twice before parting with any Rolex cause mostly likely I can't afford to "buy them back" ... LOL

tkc324 · 31 July 2012, 10:10 AM

Quote:

Originally Posted by Hairdude1

It's $4.09 for unleaded here in chicago!

Megalobyte · 31 July 2012, 10:37 AM

Quote:

Originally Posted by patek.wis

My LVc in Canada retails for close to 10k with taxes
Its retarded

Quote:

Originally Posted by Megalobyte

It's only retarded if people don't buy them. If they do, it's actually the opposite. :)

Quote:

Originally Posted by mailman

If either one of you two...or anyone else ever uses the word retarded again in this manner...it will be the last post you ever make on TRF. Do I make myself clear? I do expect an answer out in the open on this thread.

Sorry MM, I was just responding using the same term he used prior. You're correct, it's insensitive, though it wasn't meant to be, my apologies.

swiss ghost · 31 July 2012, 11:38 AM

Rolex will always have its buyers. period.

is their pricing gone mad? yes. they dont HAVE to raise their prices as often as they do NO MATTER WHAT ANYONE SAYS. but PROFIT is the bottomline. So the ' bang for your buck' is long gone and only the 'investment' benefit still exists in the sense that IF you sell your Rolex the price increases will benefit you and more than likely be able to flip a rolex for more than you paid for it or close to it.

the only true 'bang for your buck' watch out there is the SEIKO MM 300. GRAND SEIKO is also offering 'superior' pieces for less $$ BUT the downside is " its only a seiko"

If Breitling puts an 'inhouse' in their superocean series "watch"out.

Sooner or later its no longer cool amongst people in the 'know' to pay stupid amounts for a 'name'. its just dumb. period.

Mickey® · 31 July 2012, 11:41 AM

All the more reason to buy a 16610LV or a 14060M or a Speedmaster Moonwatch!!!!!!!!

swiss ghost · 31 July 2012, 11:52 AM

Quote:

Originally Posted by Mickey®

All the more reason to buy a 16610LV or a 14060M or a Speedmaster Moonwatch!!!!!!!!

all classics

x 2

versatile1 · 31 July 2012, 12:00 PM

Its all relative.
In Sept 2007 I paid 5500.00 Tax in, out the door for a GMT II Coke dial.
At that time I could buy a 5yr old one for 3500.00
In May 2012 I sold that watch for 5400.00

We pay more now, we get more later.

The higher prices would keep me from buying if I thought the used prices would decline. But they wont.

superscot69 · 31 July 2012, 12:03 PM

I for one will now be looking at other high end swiss watches .............

caryyee · 31 July 2012, 12:10 PM

If people think that Rolex prices are now too much, what other brands would you look at for the same price? ie for $10k, what other brand would give you the same bang for buck, the same satisfaction in owning, the same resale? Omega? Anything else?

Whatever price you pay for a Rolex, if you hold onto it for a few years, you'll nearly always be guaranteed to get your money back, what is there to lose?

JBR27 · 31 July 2012, 12:12 PM

People are still buying them even at these prices. The market is supporting the prices, so no, they haven't gone mad.

ChrashM · 31 July 2012, 12:26 PM

Rolex prices are still in my comfort zone, primarily because they satiate a desire that would otherwise be filled by more expensive items like German automobiles. I don't have any plans to leave SS models for Gold either, so my watches allow me to enjoy luxury well within my means.

RolexDivers · 31 July 2012, 12:33 PM

Prices of things always go in one direction: UP!. That is the only truth I have known
since birth. When you do put other items in perspective, and their prices, then Rolex prices do not seem that ostentatious.

ROLEXUS · 31 July 2012, 12:36 PM

ahh in Australia a 911 turbo sets you back a cool $360k++..

you guys have it easy compared to us. Rolex prices here are just as ridiculous and that's with only a 10% tax...

Quote:

Originally Posted by stockae92

And Porsche 911 turbo now has a MSRP: $137,500?! I thought not long along they can be had for way below $100k.

I think this kind of luxury item are always priced a little out of range for "average" people so that they will stay exclusive.

A side effect of all the Rolex price increase is that I would think twice before parting with any Rolex cause mostly likely I can't afford to "buy them back" ... LOL

james89 · 31 July 2012, 12:46 PM

Compare to my college tuition and gas price, it is actually not that bad

MortgageGuy · 31 July 2012, 01:08 PM

Quote:

Originally Posted by mailman

If either one of you two...or anyone else ever uses the word retarded again in this manner...it will be the last post you ever make on TRF. Do I make myself clear? I do expect an answer out in the open on this thread.

Even though I wasn't called on this I should have not used this word in my post either. Complete and 100% unacceptable for myself to use this language. Apologies to TRF and anyone I may have offended as well... Sorry guys and gals this is not even a word in my vocabulary.

versatile1 · 31 July 2012, 01:17 PM

Quote:

Originally Posted by roadcarver

I just received my service estimate for my SD, and typically they show the MSRP replacement value. Granted that my SD is no longer in production, surprisingly, the value that RSC indicated was a whopping $12,200!

In 2007, the replacement value indicated was $6,600!

But that "is" replacement. Your watch may be out of production but what replaced it?? The Deep sea, hence the replacement value

ArcticMoose · 31 July 2012, 04:17 PM

Quote:

Originally Posted by caryyee

In Australia, it's around $1.35 per litre, making it around $5.10 per US gallon!

And in Sweden it is about US$8.10 per gallon.

Thankfully, my income has developed favorably compared to that of the price of fuel, inflation and Rolex increases.

superlollo · 31 July 2012, 05:44 PM

I love how I paid 5.200€ for a brand new 116610ln back at end of march. I guess that's the good side of the economic crisis in Italy.

Quote:

Originally Posted by caryyee

In Australia, it's around $1.35 per litre, making it around $5.10 per US gallon!

...and then you have the bad side of the crisis, when fuel is almost 1,8€ (2,2 US$) per litre.

31 July 2012, 07:34 AM	#31
roadcarver "TRF" Member Join Date: Aug 2006 Real Name: Vernon Location: C-a-n-a-d-a Watch: 16600 Posts: 5,641	I just received my service estimate for my SD, and typically they show the MSRP replacement value. Granted that my SD is no longer in production, surprisingly, the value that RSC indicated was a whopping $12,200! In 2007, the replacement value indicated was $6,600! __________________ I'm just a cook...

31 July 2012, 08:37 AM	#36
mrbill2mrbill2 "TRF" Member Join Date: Nov 2010 Real Name: Mr. Bill Location: South Florida Watch: 16610 Posts: 6,148	Compare to what the price of gasoline has done in my life (premium $0.23 to $3.76) Rolex prices aren't that bad. I buy a Rolex once ever few years. I buy gas two times a week. __________________ Card Carrying Member of the Global Association of the Retro-Grouch-Curmudgeons - ID # 13

31 July 2012, 08:44 AM	#37
Starwalker "TRF" Member Join Date: Oct 2008 Location: aroundtheworld Watch: SS Daytona - BLACK Posts: 2,261	The only Rolex that I might ever pay a ridiculous price for when I have the money, one day, is RG Daytona or the Yatch-Master II. Until that time, I feel as though the brand as out priced itself, and no matter how well it holds it value, there is better value/brands/variety available elsewhere. __________________ 116520 Black - 116500 White - 116713LN - 116613LB - Panerai 389 - Chopard Mille Miglia GMT Chronograph - Chopard LUC Sport 2000 - Moser Pioneer Centre Seconds

31 July 2012, 09:28 AM	#43
stockae92 2024 Pledge Member Join Date: Oct 2009 Location: Socal Posts: 4,964	And Porsche 911 turbo now has a MSRP: $137,500?! I thought not long along they can be had for way below $100k. I think this kind of luxury item are always priced a little out of range for "average" people so that they will stay exclusive. A side effect of all the Rolex price increase is that I would think twice before parting with any Rolex cause mostly likely I can't afford to "buy them back" ... LOL __________________ 135 ├┼┼╕ 246 R

31 July 2012, 11:38 AM	#46
swiss ghost Banned Join Date: Dec 2011 Location: Canada Posts: 540	Rolex will always have its buyers. period. is their pricing gone mad? yes. they dont HAVE to raise their prices as often as they do NO MATTER WHAT ANYONE SAYS. but PROFIT is the bottomline. So the ' bang for your buck' is long gone and only the 'investment' benefit still exists in the sense that IF you sell your Rolex the price increases will benefit you and more than likely be able to flip a rolex for more than you paid for it or close to it. the only true 'bang for your buck' watch out there is the SEIKO MM 300. GRAND SEIKO is also offering 'superior' pieces for less $$ BUT the downside is " its only a seiko" If Breitling puts an 'inhouse' in their superocean series "watch"out. Sooner or later its no longer cool amongst people in the 'know' to pay stupid amounts for a 'name'. its just dumb. period.

31 July 2012, 11:41 AM	#47
Mickey® Banned Join Date: Aug 2011 Real Name: Mickey® Location: Atlanta, GA Watch: Swiss Made Posts: 5,801	All the more reason to buy a 16610LV or a 14060M or a Speedmaster Moonwatch!!!!!!!!

31 July 2012, 12:00 PM	#49
versatile1 "TRF" Member Join Date: Jun 2012 Real Name: Jeff Location: Nanaimo, B.C. Watch: DJ2 Blue Romans Posts: 1,980	Its all relative. In Sept 2007 I paid 5500.00 Tax in, out the door for a GMT II Coke dial. At that time I could buy a 5yr old one for 3500.00 In May 2012 I sold that watch for 5400.00 We pay more now, we get more later. The higher prices would keep me from buying if I thought the used prices would decline. But they wont.

31 July 2012, 12:03 PM	#50
superscot69 Banned Join Date: Aug 2011 Location: Scotland Posts: 65	I for one will now be looking at other high end swiss watches .............

31 July 2012, 12:10 PM	#51
caryyee "TRF" Member Join Date: Mar 2012 Real Name: A Location: Austin, TX Posts: 2,180	If people think that Rolex prices are now too much, what other brands would you look at for the same price? ie for $10k, what other brand would give you the same bang for buck, the same satisfaction in owning, the same resale? Omega? Anything else? Whatever price you pay for a Rolex, if you hold onto it for a few years, you'll nearly always be guaranteed to get your money back, what is there to lose?

31 July 2012, 12:12 PM	#52
JBR27 Member Join Date: Jul 2012 Real Name: Jeff Location: Pittsburgh Watch: 114060 Posts: 21	People are still buying them even at these prices. The market is supporting the prices, so no, they haven't gone mad.

31 July 2012, 12:26 PM	#53
ChrashM "TRF" Member Join Date: Apr 2012 Real Name: Chris Location: USA Watch: Daytona SS, Exp42 Posts: 98	Rolex prices are still in my comfort zone, primarily because they satiate a desire that would otherwise be filled by more expensive items like German automobiles. I don't have any plans to leave SS models for Gold either, so my watches allow me to enjoy luxury well within my means.

31 July 2012, 12:33 PM	#54
RolexDivers Banned Join Date: Jul 2012 Location: BIG BEAR, CA Posts: 1,468	Prices of things always go in one direction: UP!. That is the only truth I have known since birth. When you do put other items in perspective, and their prices, then Rolex prices do not seem that ostentatious.

31 July 2012, 12:46 PM	#56
james89 "TRF" Member Join Date: May 2011 Real Name: Tho Location: So Cal Watch: Nomos Club Datum Posts: 273	Compare to my college tuition and gas price, it is actually not that bad

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