Future value of a 16710 Pepsi.....

[GradyPhilpott]

Originally Posted by cjohns

...his reply was that basically it cost so much to to get the red and blue play well together that it was only worthy of a WG.platform!Take it for what it is worth.Strange but true!

A lot of people guessed that that might be the rationale, however, it would seem to me that volume over the long haul might do as well as exclusivity.

However, as I've noted before, Rolex makes very few errors in judgement, it seems.

It does allude to the extent of the premium one pays for precious metal Rolex watches.

[cjohns]

I guess I'm the dumb one for sure,,,I always thought like VW(old bug) did,,better to get a smaller cut of the many that to get a bigger cut of the few.

[sennheiserz]

Since I just recently sold a 16710 pepsi, they will definitely now go up in price :) however even three months ago I had a hard time getting $4600 for it, with all boxes and papers and tags and an extra genuine all black bezel.

Sent from a block of 904L steel

[doubleinfive]

The future value is the price the next buyer is willing to pay...

[Speed]

While BNIB examples are certainly rare...I think pristine 16710s - never polished etc. are harder to come by vs one that has taken a beating.

No real data to support this...but just based on what I have seen on line

[5253Reynolds]

I know this won't be popular but I just don't understand paying a premium for the 16710. Let's look at cars for comparison sake. I get paying $250,000 for a 1969 Camaro, it's real vintage and although its an irrational premium at least they are legitimately rare. Now lets imagine that when the fifth generation Camaro came out in 2010 that the prices of the fourth generations shot up in price. This is the situation we are seeing now with the 16710. There is no reason the price should increase, the 16710 is not rare by any stretch of the imagine and near mint examples are easily obtainable. I have a feeling the buzz of the PEP C will be short lived as its not an "everymans" watch. After all why was the original Pepsi popular? Answer; because airline pilots and your crazy uncle with a hot wife had one. Of course these ramblings are just my opinion and only that.

[harrjaso]

Originally Posted by Chewbacca

i don;t think the C bezels will work but the aluminum ones are really easy to swap. that's why i think the gmt pre-c's will drop back to earth in a year or two. of course its a guess but we've seen it with other rolex models.

It may be that putting pepsi bezel inserts on GMTs will increase demand for the real thing, and thus prices.

Similarly, putting a green insert on your submariner doesn't make it a 50th Anniversary Submariner, just a sub with incorrect bezel. That would bug me.


Sent from an iPhone on a secluded island

[5253Reynolds]

Originally Posted by harrjaso

It may be that putting pepsi bezel inserts on GMTs will increase demand for the real thing, and thus prices.

Similarly, putting a green insert on your submariner doesn't make it a 50th Anniversary Submariner, just a sub with incorrect bezel. That would bug me.


Sent from an iPhone on a secluded island

Only problem with that is Rolex doesn't even know which 16710s were sold with Pepsi bezels, for the most part. From what I can remember some US AD's started indicating the bezel that originally came on the watch. But this wasn't always the case.

[sierra11b]

Originally Posted by 5253Reynolds

This is the situation we are seeing now with the 16710. There is no reason the price should increase, the 16710 is not rare by any stretch of the imagine and near mint examples are easily obtainable.

Not like they were two years ago. Trust me, I've been watching almost daily... It used to be a fully stickered 16710 on the block weekly and now can be bi-monthly or even longer. You have to get it while the gettin is good and the window narrows all the time. Add in that those with money to burn have likely purchased these Excellent/NOS 16710 and they set the comparable price.

There happens to be one now: http://www.rolexforums.com/showthread.php?t=354076

To be honest if money were no object I'd probably bite... I think the 16710 is the best modern Rolex ever. Period. Unfortunately, money is but it will sell for far more than you think it's worth.

[Randy]

Simply put- Limited Pepsi GMT in SS due to increasesd demand equals higher price individuals willing to pay to acquire one.

[5253Reynolds]

Originally Posted by sierra11b

Not like they were two years ago. Trust me, I've been watching almost daily... It used to be a fully stickered 16710 on the block weekly and now can be bi-monthly or even longer.

There happens to be one now: http://www.rolexforums.com/showthread.php?t=354076

To be honest if money were no object I'd probably bite. Unfortunately, money is but it will sell for far more than you think it's worth.

Well obviously if you want BNIB that's going to be tough to find. My point is you can find a pretty good example of a 16710 in any pawn shop in any major city in the world (e.g. unpolished, box and papers, all the links, books, etc...). Now walk into a pawn shop and try and find a 1675 in that condition. I am not saying the 16710 won't hold its value its just not worth the crazy prices people are asking at this moment.

[sea-dweller]

Hard to say, but years from now, a pristine example should be worth much more than the value today.

[harrjaso]

Originally Posted by 5253Reynolds

Only problem with that is Rolex doesn't even know which 16710s were sold with Pepsi bezels, for the most part. From what I can remember some US AD's started indicating the bezel that originally came on the watch. But this wasn't always the case.

Think I read that the ones with warranty card have 16710B if they have pepsi dial, any truth to that? What about older ones?


Sent from an iPhone on a secluded island

[5253Reynolds]

Originally Posted by harrjaso

Think I read that the ones with warranty card have 16710B if they have pepsi dial, any truth to that? What about older ones?


Sent from an iPhone on a secluded island

That is true about the B. But it was not always the case with the 16710. I'm not sure when AD's started doing this and I can't say for sure but I think it only happened in the US. Remember it was the 90's the world was a little more free back then. You could smoke in bars and coffee came with breakfast. However email did cost money. You could walk into an AD and say I don't like the Coke bezel (state your reason) please change it to black or Pepsi or I'm not buying the watch. They would do it.

[harrjaso]

Originally Posted by 5253Reynolds

You could walk into an AD and say I don't like the Coke bezel (state your reason) please change it to black or Pepsi or I'm not buying the watch. They would do it.

Those bastards

[5253Reynolds]

Originally Posted by harrjaso

Those bastards

It was horrible. Gas was only $0.85 a gallon too.

[SeaAndSky]

Interesting discussion. I'd never pay more than about six thousand for a 16710 and it would have to be in unbelievably good condition to merit that. For me, the 116710s are just a far better watch. And the BLNR is the most drop jaw slobber-inducing watch I have ever seen. People being people though, I'm not surprised the prices are climbing.

[fishingbear]

Originally Posted by cjohns

Just some ""info" that I picked up at The AD about the new Pepsi..............I asked if they said why they made the decision to make the new Pepsi in WG only and his reply was that basically it cost so much to to get the red and blue play well together that it was only worthy of a WG.platform!Take it for what it is worth.Strange but true!

My AD said he had a Rep in his Spanish Fort store that told him the very same thing a few weeks ago.

[GradyPhilpott]

I wonder if the reason Rolex went with WG is because, while they have developed a method of getting red and blue ceramic bezels to work, they haven't developed a means to produce them in high enough volumes to meet the demand that would exist for a steel version.

One way to control the demand would be to price the thing out of the reach of most buyers.

That would be a win-win situation for Rolex.

[DVR]

Originally Posted by 5253Reynolds

That is true about the B. But it was not always the case with the 16710. I'm not sure when AD's started doing this.

Not the AD's work adding the B. The warranty card came from Rolex with the 'B'.
Here my warranty card. Watch bought new in 2008 from AD in Florida.

[Zoran]

I have 16710BLRO written on both my 16710's, which was clearly to indicate it came delivered with the Pepsi bezel.
Keep in mind that this was clearly for watches that were not issued by Rolex USA.

[Mezz72]

How difficult is it to add BLRO on the card with the right font n ink?
Don't see how this proves anything really.

[Zoran]

Originally Posted by Mezz72

How difficult is it to add BLRO on the card with the right font n ink?
Don't see how this proves anything really.

As difficult as buying a fake Rolex I suppose...
But then, why would you even bother doing that?

And do you really think it wouldn't be noticeable in both cases?
You should have made your point to Rolex at the time they started doing this, they would have saved some money on ink

[mrloneranger]

I'm looking to sell mine at the moment.

http://www.rolexforums.com/showthread.php?t=353257

I want to get as much as possible but have to be realistic. Most "used" 16710's on a well known site in the UK are advertised for about £4500. I've just dropped mine to £4150 with all bezel inserts included.

I figured that there's practically the cost of an RSC service and a years warranty price difference.
We'll see how I get on. Used prices of the 16600 sea dweller seemed to be pretty much the same at £4500.

Like someone mentioned a price is worth what someone is prepared to pay.

[DJF881]

Originally Posted by darthmouse

You know, I hadn't even thought about this. If switching out the ceramic bezel can be done fairly easily at a local watchmaker, I imagine loose BLRO bezels could become quite in demand.

Changing bezels on these is kind of a no-go. First of all, the ceramic bezels are very expensive. Second, the black-bezel GMTs have green GMT hands and green lettering on the dial, and the black and blue GMTs have blue GMT hands, and white lettering on the dial. The new ceramic "pepsi" GMTs have red GMT hands and red lettering on the dial.

That means that, in order for your watch to look right, you'd need to replace the bezel, the dial and the hands.

Also, if you're wearing a GMT watch with a red and blue bezel and a serial number that predates the availability of the bezel, it's still a frankenwatch.

[Old Expat Beast]

Originally Posted by mrloneranger

I'm looking to sell mine at the moment.

http://www.rolexforums.com/showthread.php?t=353257

I want to get as much as possible but have to be realistic. Most "used" 16710's on a well known site in the UK are advertised for about £4500. I've just dropped mine to £4150 with all bezel inserts included.

I figured that there's practically the cost of an RSC service and a years warranty price difference.
We'll see how I get on. Used prices of the 16600 sea dweller seemed to be pretty much the same at £4500.

Like someone mentioned a price is worth what someone is prepared to pay.

That's a lot! Average 16710 price in Hong Kong is about 3,000 quid with papers. .

[mrhy]

Let's not forget you can get a Pepsi insert at theRSC for around $50


Sent from my iPad using Tapatalk

[DJF881]

Originally Posted by 5253Reynolds

I know this won't be popular but I just don't understand paying a premium for the 16710. Let's look at cars for comparison sake. I get paying $250,000 for a 1969 Camaro, it's real vintage and although its an irrational premium at least they are legitimately rare. Now lets imagine that when the fifth generation Camaro came out in 2010 that the prices of the fourth generations shot up in price. This is the situation we are seeing now with the 16710. There is no reason the price should increase, the 16710 is not rare by any stretch of the imagine and near mint examples are easily obtainable. I have a feeling the buzz of the PEP C will be short lived as its not an "everymans" watch. After all why was the original Pepsi popular? Answer; because airline pilots and your crazy uncle with a hot wife had one. Of course these ramblings are just my opinion and only that.

The pepsi bezel on the new watch means it's a gold watch. I guess there are some dumbasses who think that if they have a red and blue bezel, their watch will look like a gold watch. I think the Sky Dweller looks really stodgy; like an old man's watch, but rappers love it because it only comes in gold.

Once pepsi-C is available in steel, interest in the old ones will taper off.

[Dan Pierce]

Originally Posted by DJF881

The pepsi bezel on the new watch means it's a gold watch. I guess there are some dumbasses who think that if they have a red and blue bezel, their watch will look like a gold watch. I think the Sky Dweller looks really stodgy; like an old man's watch, but rappers love it because it only comes in gold.

Once pepsi-C is available in steel, interest in the old ones will taper off.

Ain't ever gonna happen. No way Rolex would jeopardize sales of the WG GMT by releasing a SS version.
dP

[airchitect]

Considering there are 50yrs worth of them (gmts in general) in circulation, the recent sort of inflation we've seen seems a bit artificial. At the end of the day, its wholesale that matters. That said, when the right one pops up, im on it....