Rolex getting more expensive every year

[Wesley Crusher]

Originally Posted by rolepam312

It has already reached its ceiling... You can't fool people once you get to the 10K for a basic SS watch, and Rolex is no exception ...

Rolex sales figures say otherwise.

[louis redfoot]

Originally Posted by Wesley Crusher

Rolex sales figures say otherwise.

not surprised. instead of 100 guys buying 100 rolexes, it's 5 guys buying 100 rolexes. bastards!

[Vaxe]

Still excellent value compared to most other coming out of SA

[Gaijin]

I am really going to try and hold on to the collection that I have. The prices are just getting too crazy that if I let one go it will get harder and harder to replace. I have sold, regretted and reaquired several Rolex in the past so I am doing my best to stay strong and hang on.

My current collection.

White Gold Black Dial Daytona
Two Tone Smurf Ceramic Submariner
M Serial 16610 LV
V Serial 16610 LV
My late Dad's white dial Date.

Want to add a WG DD II but with prices rising who knows.

Hang on to your collections guys...

[GradyPhilpott]

Rolex has been improving their watches since the first one was delivered and with improvements come higher prices.

Add to that inflation and currency fluctuations and the trend is always upward.

There are Rolex watches in the catalog that anyone who has some cash flow and a real desire to be an owner can afford eventually.

Rolex and education have two things in common. If you really want one, you'll find a way.

[Wesley Crusher]

Originally Posted by Gaijin

I am really going to try and hold on to the collection that I have. The prices are just getting too crazy that if I let one go it will get harder and harder to replace. I have sold, regretted and reaquired several Rolex in the past so I am doing my best to stay strong and hang on.

My current collection.

White Gold Black Dial Daytona
Two Tone Smurf Ceramic Submariner
M Serial 16610 LV
V Serial 16610 LV
My late Dad's white dial Date.

Want to add a WG DD II but with prices rising who knows.

Hang on to your collections guys...

You can always consolidate your collection, Tom. Maybe sell the TT Sub and one of your LVs to help fund for the DDII. Just a thought!

[Gaijin]

Originally Posted by Wesley Crusher

You can always consolidate your collection, Tom. Maybe sell the TT Sub and one of your LVs to help fund for the DDII. Just a thought!

Have been thinking about that Wes. Don't encourage me. Hahaha..

[usmc93]

Some great points here. Rolex's are not necessarily "worth" what they cost to make material wise, by that I mean the profit margin is huge compared to many other quality watches. But, part of that cost comes from marketing and research, among other things. Price point is also a huge factor in branding and much thought and research goes into that decision. Many brands purposely price themselves higher, not because they are better, but to put forth the image that they are better, and more difficult to attain. Rolex does this as well, although the are high quality, they are not crafted by hand like a Ferrari Enzo, they pump out at least 2,000 watches per day. In short, they are excellent quality, and marketing geniuses which keeps them desirable and prestigious.

[louis redfoot]

Originally Posted by GradyPhilpott

Rolex has been improving their watches since the first one was delivered and with improvements come higher prices.

Add to that inflation and currency fluctuations and the trend is always upward.

There are Rolex watches in the catalog that anyone who has some cash flow and a real desire to be an owner can afford eventually.

Rolex and education have two things in common. If you really want one, you'll find a way.

it's all relative. they cost more, now, but they're also worth more socially now that average joe is poorer. i live in a pretty good neighborhood (average 2000 sq ft house over $1million)... 10 yrs ago a rolex was like a benz, now it's closer to a rari ykwim? as a status symbol, it's worth what it costs.

it's rare to even see an lv bag around here, let alone a rollie

[Wesley Crusher]

Originally Posted by Gaijin

Have been thinking about that Wes. Don't encourage me. Hahaha..

Do it! Do it! Do it!

Ok, sorry. I'll stop.

[Furbo]

Rolex owners count on Rolex to keep increasing the price.

[jamesbondOO7]

Such is life.

[Racerdj]

Originally Posted by ExplorerChris

Rolex will always continue to go up in price but I'd like to think that it's value will increase and hold its value.

My opinion too.

[Sportwatchmania]

I don't know if you notice but a lot of things the prices go up.

[AK797]

The more you raise prices the more they want it.

Hublot and IWC bosses have both even publicly declared this Conspicuous Consumption/Veblen good idea.

[rainbowmax]

Originally Posted by tjspark

I don't think there's any need to try and associate Rolex with drug dealers. You certainly do not have to be a CEO to buy a Rolex. This is a dead horse topic. Yes if you want several Rolex, it's expensive. Most people buy 1 and are done for years.

I would say for good.

[Urosfan]

Unfortunately it only goes up, to bad not all jobs follow wages increases to follow rolex increases, lol

[Twiten]

Doesn't everything?

[Time Collector]

Here is part of the reason for Rolex getting more expensive every year.

(Source: Article in Watch Time / August 2014 issue)

"Rolex last year, spent $61.48 million on advertising in the U.S. alone, making it the first brand ever to exceed $60 million."

With expenses like that, is there any wonder why they get more expensive every year.
In the end, the good thing about this whole situation is the fact that a Rolex is a "want" and not a "need" and nobody is twisting our arms to buy one.

[ExplorerChris]

Originally Posted by BlackBay

True. But it's also a pain in the ass when saving up for new timepieces. I won't sell any of my Rolex baby's anyway.

Besides that. I assume Rolex want to target a specific target group. Like hard working business men who earn "slightly more" than most men. By increasing their prices I think their market share will decrease overtime and 10 years from now only gang members and Hollywood actors are wearing their sport watches.

Is that what they aiming for? To me a Sub is a high quality steel sport watch but it isn't a hand made gold timepiece with a complicated movement...

Rolex will certainly never cheapen their brand by opening up Rolex Outlet Stroes that's for sure.
You look at a brand like Coach that came out trying to pass themselves off as a luxury brand now they have their own outlet stores, you can purchase Coach in a TJ Max so to me they have no value.
Louis Vuitton would never have an Outlet store and their pre owned hold value on the secondary market.

Rolex will always be an iconic brand and symbol in our culture because of their protection of the brand and their focused vision, where they are and where they are going.
For some Rolex will always either be out of reach or something they would never reach for in the first place by vertue of the price.
Rolex is very wise in having people such as Michael Buble representing the brand
He's young, good looking and very cool he wears a DJ and now you want to as well. Fall into the Rolex spell and let it take over

[joe100]

There are still affordable Rolex models if you know where to look. If you have to have 1016s, 1665s, 1680 reds, well then you're out of luck. But if DJs, OPs etc float your boat then welcome aboard!

[jepp]

There is some voice in switzerland asking for a pace in high brand price infaltion.
Not only the trees are not going up to the sky, but market analysis show a big deceleration. Two factors: Asian and China markets are breaking very hard, and the upper market is now full of new brands who want part of the cake.

Some think that the Iwatch could be the start of a Uturn, with a lot of restructuration, and some blood on the walls.

to be back on Rolex, the over optimistic informations are little bit contradictory with the fact that they change the Ceo with a new young one ( ex Zenith) wich is here to insuflate a new direction.....

I will not be surprise that Rolex will restart to do new models 30 pourcent less than their actual price range....then mid class people will be able to offer a watch for wedding, aniversary or diploma more ( back to a crone for achievment mentality).... like jewel ( ie gift).....

They have the machine to do it, and the AD will be able to sold them with less margin, but higher numbers, as the iwatch crisis will make some concurence disapear.....

[phils]

Of course. In the 1980s their prices seemed to go up monthly and every time I'd say that's it. They won't sell any more at those prices and doggone if they just kept selling them.

In 1967 a 5513 retailed for $160, a 5512 for $210. In 1970 a tt DJ retailed for $360, ss for $250.
In 2000 a 16610 Sub. retailed for $3100.
That's just a small sampling.

[Mystro]

Its no secret that Rolex price increases have greatly out paced the inflation rate. For example:

The Rolex SS Sub in 1980 was msrp $950.00 . Convert that to today's inflation rate and the 2014 SS Sub should cost $2742.00

Lets try that at a 1989 msrp SS Sub price of $1975.00. Today's SS Sub should cost $3789.00.

The resale value of yesteryear is not the same with today's Rolex watches. Other items like family cars follow the inflation rate closely but Rolex isn't in the same ball park when it comes to its original value rate.
We Rolex owners went from making a profit if we purchased in the 1980s and wanted to sell in reasonably good condition to breaking even if we purchase in the 1990's, to loosing money if you purchased in he last 10 years. Its only getting worse. Sure, you can sell a Rolex fast but only if you are willing to take a major beating.
Which is why we always address the occuring theads that always pop up asking about the "Rolex investment" questions...."Rolex is not a good investment". That argument is a sales tactic to sell watches.

[HYPOLUXXA]

Originally Posted by Mystro

Its no secret that Rolex price increases have greatly out paced the inflation rate. For example:

The Rolex SS Sub in 1980 was msrp $950.00 . Convert that to today's inflation rate and the 2014 SS Sub should cost $2742.00

Lets try that at a 1989 msrp SS Sub price of $1975.00. Today's SS Sub should cost $3789.00.

The resale value of yesteryear is not the same with today's Rolex watches. Other items like family cars follow the inflation rate closely but Rolex isn't in the same ball park when it comes to its original value rate.

Great point!

I finally pulled the trigger on mine a couple of years ago, because I was afraid it might just price itself out of reach. I don't get yearly raises, so it was now or never.

[Furbo]

Maybe, just maybe official numbers about inflation are not very realistic? :)

[Maxy]

Not every year, it didn't increase in past 2 years in US!

[The Libertine]

Originally Posted by Maxy

Not every year, it didn't increase in past 2 years in US!

Which means the increase is that much closer!

[louis redfoot]

i never saw rolex as a financial investment, it's an image investment. of course a 10 year old worn watch will not trade up like a house. but, what cost me $6k in '03 will now run over $10k for the next guy to get the same look. that's worth something out there.

imagine a girl with a birkin bag, lol

[WhatTheDeuce]

Originally Posted by Time Collector

...


In the end, the good thing about this whole situation is the fact that a Rolex is a "want" and not a "need" and nobody is twisting our arms to buy one.

We have a winner!!! Exactly...




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