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tomchicago · 8 October 2014, 01:55 PM

So 27% more platinum than gold. Let's ignore the rhodium alloy with white gold for the moment, even though Rhodium costs $1225/oz. Platinum costs only 3% more than rhodium! Even stipulating the 27%, plus 4% increase over gold for platty, and ignoring the rhodium, Platinum is unequivocally the Ultimate Profit Margin!:

WG DD $32,550 *1.27*1.04 = $42,992. Platty DD = $57,600. Extra Profit Margin paid by consumer to Rolex above and beyond material cost = $14,608!!

It's even worse for the DDII:

WG DDII $37,550*1.27*1.04= $49,596. Platty DDII= $74,300. Extra Profit Margin paid by consumer to Rolex above and beyond material cost= $24,703 !!!

The only point of the OP was that Platinum is the Ultimate Profit Margin for Rolex. The math and testimony shows it is!

I was very surprised to see how cheap platinum is relative to gold today given all the platinum chatter and after comparing a platty DD to a WG DD at my AD last week. YMMV but all the same the math, as well as the international metals market price discovery, is what it is.

tkerrmd · 8 October 2014, 01:58 PM

Quote:

Originally Posted by tomchicago

So 27% more platinum than gold. Let's ignore the rhodium alloy with white gold for the moment, even though Rhodium costs $1225/oz. Platinum costs only 3% more than rhodium! Even stipulating the 27%, plus 4% increase over gold for platty, and ignoring the rhodium, Platinum is the Ultimate Profit Margin:

WG DD $32,550 *1.27*1.04 = $42,992. Platty DD = $57,600. Extra Profit Margin paid by consumer to Rolex = $14,608!

It's even worse for the DDII:

WG DDII $37,550*1.27*1.04= $49,596. Platty DDII= $74,300. Extra Profit Margin paid by consumer to Rolex = $24,703 !!!

The only point of the OP was that Platinum is the Ultimate Profit Margin for Rolex. The math and testimony shows it is!

If people don't think a product is worth a certain price easy, don't buy it, I agree you are correct

No one can justify the the price of any precious metal watch based on the worth of the metal, so agreed big profit margin on Platinum

MILGAUSS88 · 8 October 2014, 02:00 PM

Platinum is refined with arsenic, which is then released as a gas when melted. Further more it needs to be melted under pressure, otherwise it will cool in sponge form, not a useable metal form.
So, your local jeweler would not be able to melt and cast a piece of jewelry with platinum like they can with gold.
So, yes there is more cost to work with platinum.
And historically, platinum has sold at a 2 to 1 ratio to gold. I don't think a retailer like Rolex is going to change the prices of there items on the immediate price of the commodities that it uses. They have not lowered the prices of their gold watches 35% to match the recent decline in gold bullion.

braningan · 8 October 2014, 02:05 PM

Platinum day date 2 is more heavier than gold day date 2.
So the amount of platinum used is atleast 50% more than gold .
platinum DD2 may be 300 grams but DD2 gold should be below 200 grams .

tomchicago · 8 October 2014, 02:05 PM

For the Daytona:

WG Daytona : $30,710 * 1.27 *1.04 =
Platty Daytona $60,595

Extra Profit Margin paid by Consumer to Rolex for platty Daytona above and beyond materials cost = $20,033 !!!

tkerrmd · 8 October 2014, 02:11 PM

Quote:

Originally Posted by tomchicago

For the Daytona:

WG Daytona : $30,710 * 1.27 *1.04 =
Platty Daytona $60,595

Extra Profit Margin paid by Consumer to Rolex for platty Daytona above and beyond materials cost = $20,033 !!!

Tom I agree you are totally right with your point but the bottom line is to me it was worth every penny for the joy I get from this watch, and that is the bottom line here for platinum owners and actually the same can be said about ANY Rolex watch purchase compared to say a Casio , do that math

YMMV

Lol-x · 8 October 2014, 02:35 PM

Buying any watch is a function of what one can afford and a value judgment regarding a number of variables that may include such things as satisfaction, utility, social values etc.

Yes Platinum is expensive but if you are looking at the metal used to make a watch so is a stainless steel Rolex.

Each to their own, enjoy what you own

997.2 · 8 October 2014, 02:42 PM

really great thread thanks guys

DCheeta · 8 October 2014, 04:17 PM

Quote:

Originally Posted by tkerrmd

Tom I agree you are totally right with your point but the bottom line is to me it was worth every penny for the joy I get from this watch, and that is the bottom line here for platinum owners and actually the same can be said about ANY Rolex watch purchase compared to say a Casio , do that math

YMMV

Quote:

Originally Posted by Lol-x

Buying any watch is a function of what one can afford and a value judgment regarding a number of variables that may include such things as satisfaction, utility, social values etc.

Yes Platinum is expensive but if you are looking at the metal used to make a watch so is a stainless steel Rolex.

Each to their own, enjoy what you own

You guys summed it up!

Oh, and Tom...a percentage of what you paid for that Platona is also paying for my joy every time I see a photo of it. Thanks!

Vivalas · 8 October 2014, 04:43 PM

I often wonder about my platinum YM and the value it retains. How much platinum is actually in it is debatable and certainly it's not comparable with a true platinum Rolex.

Retail AD price in the UK is now just over £8,000. I've been offered for my 2005 model between £3,500 to £4,000 (they are selling for around £4,500). Admittedly I only paid around £3,600 at the time so it's held it's value I guess, but since 2005 Rolex prices have rocketed and most models back then would be way up in value now. I didn't buy as an investment which is lucky as it hasn't really been one.

Chris B · 8 October 2014, 05:32 PM

Great thread, .... here's some gratuitous pics

aaamax · 8 October 2014, 07:12 PM

Alright, it's settled! Next up is the 116710 Coke in Plat!!!
Hold on to your hats.

Rogdogg · 8 October 2014, 07:32 PM

Very interesting thread. Thanks for sharing all the knowledge and links guys.

I'm afraid only one thing has come out of this for me. The platinum Rolex that I may never be able to obtain is now even higher on my wanted, sorry, needed list. haha.

johnbeth · 8 October 2014, 07:52 PM

I never wanted a pres and especially a platinum. When I tried it, it had become a grail in secret. Then, this became part of my life and I just love it!!

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gwozhog · 8 October 2014, 09:34 PM

Just buy a used yachtmaster for 6k. It the most underated rolex made and guess what it has platinum in it. It is pound for pound the best deal to be had on a platinum Rolex.

Daytona4130 · 8 October 2014, 10:20 PM

I like platinum a lot. I'd rather go platinum over gold

brandrea · 8 October 2014, 10:37 PM

Platinum is the ultimate and that's why it's priced accordingly

Rashid.bk · 8 October 2014, 10:57 PM

But do you like it, I do. Besides saying the word Platinum is much cooler.

bigrustypig · 8 October 2014, 11:02 PM

Love all the details and new info from this thread. I can only dream of a platinum DD2.

REDiesel · 9 October 2014, 12:17 AM

The ultimate profit margin is on the SS models only a few dollars of metal there.

raclaims · 9 October 2014, 12:30 AM

To me platinum looks and feels better than white gold.

I love my platona...my white gold pieces are nice...but don't feel as special. Maybe it's in my head...who knows...all I know is it makes me happy and anything that makes you happy is worth any price.

tomchicago · 9 October 2014, 12:56 AM

not on an absolute dollar basis

Quote:

Originally Posted by REDiesel

The ultimate profit margin is on the SS models only a few dollars of metal there.

JorgeCCW · 9 October 2014, 01:11 AM

Platinum = is all about the feel
Gold = is all about the bling

autohorology · 9 October 2014, 01:15 AM

As a rare coin and bullion dealer, it all comes down to exclusivity. Platinum has always had the aura of being the most elite of the precious metals. Contrary to what some people have said about platinum's rarity, by contrast palladium is 15 times rarer than platinum but trades at only $790/oz. There is enough platinum to go around and certainly should not command the premium it does in horology.

The simple answer is yes, it is the ULTIMATE profit margin.

kilyung · 9 October 2014, 01:21 AM

What does it matter? If you like it and have the means, then buy it. If you don't and/or can't, there's nothing wrong with gold.

Runnin' Rebel · 9 October 2014, 01:25 AM

Quote:

Originally Posted by JorgeCCW

Platinum = is all about the feel
Gold = is all about the bling

Ahhhh, WG = stealth

powerfunk · 9 October 2014, 01:30 AM

Quote:

Originally Posted by tomchicago

So 27% more platinum than gold. Let's ignore the rhodium alloy with white gold for the moment, even though Rhodium costs $1225/oz. Platinum costs only 3% more than rhodium! Even stipulating the 27%, plus 4% increase over gold for platty, and ignoring the rhodium, Platinum is unequivocally the Ultimate Profit Margin!:

WG DD $32,550 *1.27*1.04 = $42,992. Platty DD = $57,600. Extra Profit Margin paid by consumer to Rolex above and beyond material cost = $14,608!!

It's even worse for the DDII:

WG DDII $37,550*1.27*1.04= $49,596. Platty DDII= $74,300. Extra Profit Margin paid by consumer to Rolex above and beyond material cost= $24,703 !!!

The only point of the OP was that Platinum is the Ultimate Profit Margin for Rolex. The math and testimony shows it is!

I was very surprised to see how cheap platinum is relative to gold today given all the platinum chatter and after comparing a platty DD to a WG DD at my AD last week. YMMV but all the same the math, as well as the international metals market price discovery, is what it is.

You're forgetting that platinum is more dense AND more pure. See post 17. Anyway, you think platinum isn't worth it; that's cool.

Saying people have "interesting psych" because they disagree is super condescending btw.

JorgeCCW · 9 October 2014, 01:32 AM

Quote:

Originally Posted by Runnin' Rebel

Ahhhh, WG = stealth

I like WG, but in all honesty is like drinking decaf coffee. Decaf coffee (WG): nonsense for many, the only choice for others. But yeah is kind of contradictory because Gold has yellow tone. It's good to have options though.
Cheers !

Sent from the 3 Watches Philosophy Company headquarters

JorgeCCW · 9 October 2014, 01:38 AM

Double post

sturgeon123456 · 9 October 2014, 02:43 AM

Let me put things into perspective. The platinum Daytona is a bargain when you look at things like this.......

Platinum sells for around 200 bucks a gram at retail stores. Go by a men's platinum chain that weights almost 300 grams. It'll cost you close to 60k

If you look online you might find one reasonably priced at around 45k so that leads me to my point.....I think it's fairly priced based on materials, research and design costs, exclusivity etc

Attached is a picture of my favourite platinum chain roughly 408 grams....would you rather have this or a platinum Daytona and which one do you thin costs more

8 October 2014, 02:35 PM	#37
Lol-x Facilitator Join Date: Nov 2005 Real Name: Steve Location: Omnipresent Posts: 33,588	Buying any watch is a function of what one can afford and a value judgment regarding a number of variables that may include such things as satisfaction, utility, social values etc. Yes Platinum is expensive but if you are looking at the metal used to make a watch so is a stainless steel Rolex. Each to their own, enjoy what you own __________________ *Most folks are about as happy as they make up their minds to be.* ~Abraham Lincoln Nothing compares to the simple pleasure of a bike ride. ~John F. Kennedy ROLEXploitation - yeah I'm a victim

8 October 2014, 09:34 PM	#45
gwozhog "TRF" Member Join Date: Apr 2011 Location: Point Blank, TX Posts: 2,894	Just buy a used yachtmaster for 6k. It the most underated rolex made and guess what it has platinum in it. It is pound for pound the best deal to be had on a platinum Rolex. __________________ I once dated a girl in high school and her dad told me I would never amount to anything. He was right

9 October 2014, 01:11 AM	#53
JorgeCCW "TRF" Member Join Date: Jul 2013 Real Name: Jorge Location: Ohio, USA Watch: Rolex,Patek and AP Posts: 4,707	Platinum = is all about the feel Gold = is all about the bling __________________ -------------------------------------------------------------------------------------------------------------------------------- "Nothing happens until something moves " Albert Einstein

9 October 2014, 01:38 AM	#59
JorgeCCW "TRF" Member Join Date: Jul 2013 Real Name: Jorge Location: Ohio, USA Watch: Rolex,Patek and AP Posts: 4,707	Rolex Platinum - The Ultimate Profit Margin? Double post __________________ -------------------------------------------------------------------------------------------------------------------------------- "Nothing happens until something moves " Albert Einstein

9 October 2014, 02:43 AM	#60
sturgeon123456 "TRF" Member Join Date: Sep 2009 Location: Canada Posts: 2,551	Let me put things into perspective. The platinum Daytona is a bargain when you look at things like this....... Platinum sells for around 200 bucks a gram at retail stores. Go by a men's platinum chain that weights almost 300 grams. It'll cost you close to 60k If you look online you might find one reasonably priced at around 45k so that leads me to my point.....I think it's fairly priced based on materials, research and design costs, exclusivity etc Attached is a picture of my favourite platinum chain roughly 408 grams....would you rather have this or a platinum Daytona and which one do you thin costs more Attached Images

8 October 2014, 01:55 PM	#31
tomchicago Banned Join Date: Feb 2010 Location: Chicago Watch: 16710BLRO, 214270. Posts: 2,717	So 27% more platinum than gold. Let's ignore the rhodium alloy with white gold for the moment, even though Rhodium costs $1225/oz. Platinum costs only 3% more than rhodium! Even stipulating the 27%, plus 4% increase over gold for platty, and ignoring the rhodium, Platinum is unequivocally the Ultimate Profit Margin!: WG DD $32,550 1.271.04 = $42,992. Platty DD = $57,600. Extra Profit Margin paid by consumer to Rolex above and beyond material cost = $14,608!! It's even worse for the DDII: WG DDII $37,5501.271.04= $49,596. Platty DDII= $74,300. Extra Profit Margin paid by consumer to Rolex above and beyond material cost= $24,703 !!! The only point of the OP was that Platinum is the Ultimate Profit Margin for Rolex. The math and testimony shows it is! I was very surprised to see how cheap platinum is relative to gold today given all the platinum chatter and after comparing a platty DD to a WG DD at my AD last week. YMMV but all the same the math, as well as the international metals market price discovery, is what it is.

8 October 2014, 02:00 PM	#33
MILGAUSS88 "TRF" Member Join Date: Jun 2014 Location: mississippi river Posts: 3,192	Platinum is refined with arsenic, which is then released as a gas when melted. Further more it needs to be melted under pressure, otherwise it will cool in sponge form, not a useable metal form. So, your local jeweler would not be able to melt and cast a piece of jewelry with platinum like they can with gold. So, yes there is more cost to work with platinum. And historically, platinum has sold at a 2 to 1 ratio to gold. I don't think a retailer like Rolex is going to change the prices of there items on the immediate price of the commodities that it uses. They have not lowered the prices of their gold watches 35% to match the recent decline in gold bullion.

8 October 2014, 02:05 PM	#34
braningan "TRF" Member Join Date: Dec 2011 Location: N/A Posts: 571	Platinum day date 2 is more heavier than gold day date 2. So the amount of platinum used is atleast 50% more than gold . platinum DD2 may be 300 grams but DD2 gold should be below 200 grams .

8 October 2014, 02:42 PM	#38
997.2 Banned Join Date: Jul 2013 Real Name: Chaz Location: Cherry Hill, NJ Posts: 2,721	really great thread thanks guys

8 October 2014, 04:43 PM	#40
Vivalas "TRF" Member Join Date: Jun 2013 Real Name: Stephen Location: UK Watch: AP Posts: 2,646	I often wonder about my platinum YM and the value it retains. How much platinum is actually in it is debatable and certainly it's not comparable with a true platinum Rolex. Retail AD price in the UK is now just over £8,000. I've been offered for my 2005 model between £3,500 to £4,000 (they are selling for around £4,500). Admittedly I only paid around £3,600 at the time so it's held it's value I guess, but since 2005 Rolex prices have rocketed and most models back then would be way up in value now. I didn't buy as an investment which is lucky as it hasn't really been one.

8 October 2014, 05:32 PM	#41
Chris B "TRF" Member Join Date: Aug 2006 Location: Peterborough Posts: 9,631	Great thread, .... here's some gratuitous pics

8 October 2014, 07:12 PM	#42
aaamax "TRF" Member Join Date: Jun 2014 Location: Sweden of yore Posts: 483	Alright, it's settled! Next up is the 116710 Coke in Plat!!! Hold on to your hats.

8 October 2014, 07:32 PM	#43
Rogdogg 2024 SubLV41 Pledge Member Join Date: Nov 2012 Location: Bangkok Posts: 6,124	Very interesting thread. Thanks for sharing all the knowledge and links guys. I'm afraid only one thing has come out of this for me. The platinum Rolex that I may never be able to obtain is now even higher on my wanted, sorry, needed list. haha.

8 October 2014, 07:52 PM	#44
johnbeth "TRF" Member Join Date: Jul 2010 Real Name: John Location: Australia Watch: Depends on mood. Posts: 9,536	I never wanted a pres and especially a platinum. When I tried it, it had become a grail in secret. Then, this became part of my life and I just love it!!

8 October 2014, 10:20 PM	#46
Daytona4130 "TRF" Member Join Date: Mar 2014 Real Name: Jack Location: 'Murica Watch: HBO:) Posts: 1,363	I like platinum a lot. I'd rather go platinum over gold

8 October 2014, 10:37 PM	#47
brandrea 2024 SubLV41 Pledge Member Join Date: Jul 2013 Real Name: Brian (TBone) Location: canada Watch: es make me smile Posts: 78,117	Platinum is the ultimate and that's why it's priced accordingly

8 October 2014, 10:57 PM	#48
Rashid.bk "TRF" Member Join Date: Jan 2009 Location: Dallas Watch: 12800ft = 3900m Posts: 11,173	But do you like it, I do. Besides saying the word Platinum is much cooler.

8 October 2014, 11:02 PM	#49
bigrustypig "TRF" Member Join Date: Sep 2011 Real Name: Jeff Location: New Zealand Watch: Rolex DSSD Posts: 1,426	Love all the details and new info from this thread. I can only dream of a platinum DD2.

9 October 2014, 12:17 AM	#50
REDiesel "TRF" Member Join Date: May 2014 Location: USA Watch: GV 18038 DJ Smurf Posts: 625	The ultimate profit margin is on the SS models only a few dollars of metal there.

9 October 2014, 12:30 AM	#51
raclaims "TRF" Member Join Date: Mar 2013 Location: NJ Posts: 2,624	To me platinum looks and feels better than white gold. I love my platona...my white gold pieces are nice...but don't feel as special. Maybe it's in my head...who knows...all I know is it makes me happy and anything that makes you happy is worth any price.

9 October 2014, 01:15 AM	#54
autohorology "TRF" Member Join Date: Jul 2014 Real Name: Brian Location: Huntington Beach Watch: Daytona Posts: 889	As a rare coin and bullion dealer, it all comes down to exclusivity. Platinum has always had the aura of being the most elite of the precious metals. Contrary to what some people have said about platinum's rarity, by contrast palladium is 15 times rarer than platinum but trades at only $790/oz. There is enough platinum to go around and certainly should not command the premium it does in horology. The simple answer is yes, it is the ULTIMATE profit margin.

9 October 2014, 01:21 AM	#55
kilyung 2024 SubLV41 Pledge Member Join Date: Jul 2009 Location: Cave Watch: Sundial Posts: 33,940	What does it matter? If you like it and have the means, then buy it. If you don't and/or can't, there's nothing wrong with gold.

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