Have things been a bit stale until recently ?

[simes1971]

Things just don't move as fast in the Rolex world as they do in the rest of the world, more of a slow evolution, which is a good thing imo. It's what makes Rolex Rolex!

[Cru Jones]

No.

[travisb]

Subtle gradual changes and improvements is what Rolex has always been about.

[gary3535]

Originally Posted by travisb

Subtle gradual changes and improvements is what Rolex has always been about.

Nothing subtle or gradual about the deepsea !
Or have I missed the point ?

[up2nogood]

I don't think so, they pretty much have the sport line nailed, have sorted vertical integration, produced the ceramic bezels, knocked out the YMII as well as the Sky Dweller.
For me, the DJ and DD lines aren't all that. But that's just one opinion, which matters nought to one who does like 'em.
If we're being critical, we could drag out AP or PP for pretty much doing the same stuff too.

[AK797]

I think Rolex are actually more or less at their pinnacle for me. The classical designs, durability and tool facilities are well established but now they are adding modern touches and artistry such as ceramic, the glidelock and a wider range of watch sizes and interesting dials; and so all in all they have achieved a great fusion of past and present to create the ultimate sports watch brand for me.

[cervantes]

The classical nature of their designs are a big part of their appeal, especially in how that affects value retention. Look at Omega's Planet Ocean line - perfectly fine watch that will be updated soon with the new caliber and will inevitably devalue the previous design. I think Omega wishes they would have kept their original Seamaster and Railmaster lines in production like Rolex did with theirs. Instead Omega does reissues, which is much lamer...

[CrossThread]

I was thinking about how the BLNR seems to have drawn in a new generation of Rolex owners, myself included. The evolution of the brand is very steady, but they've tapped into something recently that has brought a breath of fresh air. The colors of the BLNR, Milgauss, and BLRO are all timeless, yet vivid enough to be contemporary. It's an exciting time to be a watch enthusiast. I don't know about you guys, but I feel blessed to have the opportunity to ride this wave.

[gary3535]

Originally Posted by InfernoPhil

I was thinking about how the BLNR seems to have drawn in a new generation of Rolex owners, myself included. The evolution of the brand is very steady, but they've tapped into something recently that has brought a breath of fresh air. The colors of the BLNR, Milgauss, and BLRO are all timeless, yet vivid enough to be contemporary. It's an exciting time to be a watch enthusiast. I don't know about you guys, but I feel blessed to have the opportunity to ride this wave.

I'm right with you on that I also have the blnr

[watchnutty]

stale?
not at all. there's too much history and mystery behind the brand for that to ever be true.

[gary3535]

thanks guys for all your replys I think there's no right or wrong answers I think it's as one sees the brand in there own eyes and to be honest I think Rolex moves way to slow in my opinion .

Give us what we want Rolex ! They have so much more to give ! Stop playing it safe !

Give us the Steel Pepsi ceramic gmt ! And do current re run of the steel Paul Newman Daytona and what about the odd dial tweaks like the Tiffany and co
I for one want to astounded and not to be flipping a watch every 6 monthes !