Is Tudor the next Rolex?

[mike]

Rolex has always had SS and PM references side by side. That isn't going to change.

Rolex has made no bones about moving toward the luxury end of the spectrum. That's been going on for a long time. The Rolex marketing machine is a juggernaught.

That said Tudor has always occupied a solid place in the tool watch relam. That they haven't been back in the states very long takes a short view of the brand internationally.

I do think Tudor is moving into the arena we have traditionally associated with Rolex--that being the "tool watch" "Professional" relam.

The Pelagos, one could argue, is a "better" dive watch than the Sub by virtue of it's enhanced bracelet and luminous bezel not to mention more attractive price point. Does that take away from the Sub? No but expense is a factor.

While the ETA movements have always been workhorses, the addition of an in-house movement narrows the gap a lot.

[KaliforniaReeves]

Based on what I've seen so far in my relatively fresh entry into the proper watch field - Tudor is doing a great job at attracting buyers that are either new to the watch game but looking to get a proper solid watch, buyers that have a certain price target, or those that are already in the watch game and looking to get something different to add to the collection.

I think it's inevitable for the new younger buyer of Tudor to eventually start looking at Rolex. I know this is what happened with me. I purchased a Tudor Pelagos last year and that got me looking into Rolex. I just bought my first Rolex a few weeks ago - 114060! :)

I'm not saying I wouldn't have purchased a sub at some point in my life but Tudor definitely sped things up.

Tudor/Rolex know exactly what they're doing and it's working.

Cheers


Sent from my iPhone using Tapatalk

[KenNethcole]

Originally Posted by JRT

No. Both Rolex and Tudor would stay in their current levels in the foreseeable future. Their efforts made in technology improvement and marketing strategy are just for strengthening their current positions respectively. Otherwise, Rolex would develop some more complex functions in their movements such as the minute repeater, the tourbillon, and the other more advanced calibers, in order to compete with those leading luxury brands like PP, AP, VC,..., and so many independent watch manufacturers. As for Tudor, the in-house movements issued in this year mark its great step to stay away from the ETA movements from now on, which are much more tightly controlled by Swatch Group.

X2
The thing with Tudor is it's not Rolex so they can afford to experiment with design and style.
I see Tudor as a stepping stone to Rolex. Like Scion is to get young buyers then stepping them into Toyota and eventually into Lexus as they mature/can afford more.

[Danny83]

Nah

[arguetaoscar]

I see your point, I think both brands are trying to increase market share, as well as brand awareness and upper management is trying to bring them both to a higher level. I think Tudor with all the new models and in-house movements is becoming a more attractive recognized brand, more than becoming the "new Rolex" I see them as the "new Tudor" simply great watches and doing a lot of damage to Omega. BB and Pelagos attacking Planet Ocean and Seamaster, Fastrider attacking Speedmaster .... Etc..


Sent from my iPhone using Tapatalk

[themaninblack]

Originally Posted by mike

Rolex has always had SS and PM references side by side. That isn't going to change.

Rolex has made no bones about moving toward the luxury end of the spectrum. That's been going on for a long time. The Rolex marketing machine is a juggernaught.

That said Tudor has always occupied a solid place in the tool watch relam. That they haven't been back in the states very long takes a short view of the brand internationally.

I do think Tudor is moving into the arena we have traditionally associated with Rolex--that being the "tool watch" "Professional" relam.

The Pelagos, one could argue, is a "better" dive watch than the Sub by virtue of it's enhanced bracelet and luminous bezel not to mention more attractive price point. Does that take away from the Sub? No but expense is a factor.

While the ETA movements have always been workhorses, the addition of an in-house movement narrows the gap a lot.

Pelagos also has a titanium main case, which whilst not necessarily better than Rolex stainless is a nice selling point, I think that the new movement might also have a better power reserve. My personal view is that the blue is pretty dreadful looking but the black is a top package at the price.

[997.2]

It won't have the crown and won't have the perception


Sent from my iPad using Tapatalk