Biggest discount you've received from AD?

[bing240sx]

i just bought one of these (haven't even picked it up actually) for 20% off in Canada.

you should really look in Canada because the US $ is very strong right now.

you can get new for less than what people are asking for very near new on ebay, RF, TZ etc.

supply is very very limited though because Rolex Canada isn't holding much of any inventory.

[tbonesteak]

62%, thanks for that!

That sheds light on one piece of the puzzle. In Spoonage's example above where he is getting 12-14% off MSRP, I'd say it's the opposite of his AD being a terrible businessman, think he's a very savvy business owner. He sells 4 watches at roughly $20k, instead of 38% he makes 25% - Quick $5k profit, plus the other jewelry, where I'm sure he has healthy margins - Spoonage has a trusted dealer that he supplies all his business to, the dealer has a great high volume customer, it's a win/win all around.

[Highland Ranger]

Originally Posted by tbonesteak

62%, thanks for that!

That sheds light on one piece of the puzzle. In Spoonage's example above where he is getting 12-14% off MSRP, I'd say it's the opposite of his AD being a terrible businessman, think he's a very savvy business owner. He sells 4 watches at roughly $20k, instead of 38% he makes 25% - Quick $5k profit, plus the other jewelry, where I'm sure he has healthy margins - Spoonage has a trusted dealer that he supplies all his business to, the dealer has a great high volume customer, it's a win/win all around.

25% gross profit. He then needs to pay employees, rent, insurance, utilities, carry cost (finance charges) for all those rolexes . . . not my business but 25% becomes a lot less.

In order for him to be a smart business person, whatever remained needs to be appreciably more that what he can do in the market.

25% doesn't sound like much anymore eh?

[bdex75]

20% on dssd. 15%-20% on a couple others and 30% on a Tudor.

Keep in mind I have bought many watches and diamond jewelry pieces from my AD. And if I have to pay msrp for a piece due to its rarity (like my Nomos Metro PR) then he more than makes it up to me on the next piece.


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[tbonesteak]

Originally Posted by Highland Ranger

25% gross profit. He then needs to pay employees, rent, insurance, utilities, carry cost (finance charges) for all those rolexes . . . not my business but 25% becomes a lot less.

In order for him to be a smart business person, whatever remained needs to be appreciably more that what he can do in the market.

25% doesn't sound like much anymore eh?

That 25% is just on the watches. What about the jewelry? Then there is the inherent referral business from his very happy customer.

[melrob1]

Originally Posted by Highland Ranger

25% gross profit. He then needs to pay employees, rent, insurance, utilities, carry cost (finance charges) for all those rolexes . . . not my business but 25% becomes a lot less.

In order for him to be a smart business person, whatever remained needs to be appreciably more that what he can do in the market.

25% doesn't sound like much anymore eh?

Depends on what type of retailer they are. Being a dealer they have a quota to meet to remain a dealer. If they are small they can't have inventory sitting around doing nothing. If they can move some at 25% profit and be able to buy others from Rolex (or whoever) to meet quota then that is a win. Also many times dealer do not have money laying around to buy new items. Sometimes they have to sell something for whatever they can (even at cost) just to pay employees or pay for the next shipment. Money from sales, not profit, is how small dealers get by. This is true for for many businesses not just watch stores. This is why trusted sellers get such good deals. Dealers will call them and mention they need say 20k in sales. Then they will negotiate how many or which pieces. Trusted seller now have product and small dealer now has money to pay rent or pay employees.

[Danny83]

[tbonesteak]

Originally Posted by melrob1

This is why trusted sellers get such good deals. Dealers will call them and mention they need say 20k in sales. Then they will negotiate how many or which pieces. Trusted seller now have product and small dealer now has money to pay rent or pay employees.

I kinda suspected this. I've been thinking about finding a few small shops in the tri-state and letting them know I'll pay cash at cost when they need something off the shelves. Not a bad way to earn a secondary income when you have the liquid to make this happen.

[Maiden]

Originally Posted by nresetar

18 percent 114060

Correction bought the wife a tt dj last month. Got 21% off.

[dadonn2]

Interesting actually. With all the threads inquiring about discounts, this one seems the most honest. There often seems to be tales about 30+ percent on PM models and in the twenties for SS. While I'm sure it's happened here and there, particularly with longstanding customers, it's certainly outside the norm.

Do dealers pay 62% of retail on pm pieces as well? I had heard this number was closer to fifty percent but canaries love to sing. :)

[Rameez-Q]

10% of BLNR

[HL65]

Originally Posted by dadonn2

Interesting actually. With all the threads inquiring about discounts, this one seems the most honest. There often seems to be tales about 30+ percent on PM models and in the twenties for SS. While I'm sure it's happened here and there, particularly with longstanding customers, it's certainly outside the norm.

Do dealers pay 62% of retail on pm pieces as well? I had heard this number was closer to fifty percent but canaries love to sing. :)

Yes they pay 62% of retail on every piece.

[dadonn2]

Thank you for clarifying.

[superdog]

Originally Posted by Highland Ranger

25% gross profit. He then needs to pay employees, rent, insurance, utilities, carry cost (finance charges) for all those rolexes . . . not my business but 25% becomes a lot less.

In order for him to be a smart business person, whatever remained needs to be appreciably more that what he can do in the market.

25% doesn't sound like much anymore eh?

He has those costs regardless of sales.

In many situations it's just better to keep a customer at a lower margin. One or two pieces, probably not. But a proven customer with a track record of buying, for sure.

His hard costs are there regardless of what she/he sells or not.

[Highland Ranger]

No question - small businesses live and die on cash flow. My point is, there's less there than it would seem. Add in that they don't need to discount some models because they move (like steel Daytona) and you start to get the discount picture, which here in the states has been consistent for a while.

[jmrxtr]

I've got a Datejust on the way. $500 promotional discount (store not Rolex). Shipped no tax. $6600 retail. So the AD clears about $2000. That's a good profit. 12 months to pay no interest. Take that into account. Not a bad deal for brand new.

[AlexMachine]

18% of BLNR. Same with 26mm ladies OP.

[B.currency]

15% off a new blue dial 116622 yachtmaster

[Rolex57]

20% on a SD back in 2007.

[Singslinger]

From an AD - 15% for the YM2.

From non-AD - 21% for the SD4000 (brand new).

[keanewoon]

Originally Posted by AlexMachine

18% of BLNR. Same with 26mm ladies OP.

Is very high discount for a blnr. I wonder how you managed to get it at this lvl of discount. Care to share which country?


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[adamalfie]

20% off Explorer 2 42mm from ernest jones just after they lost the rolex deal,
\also used my company discount reward card that at the time was 20% as well and so totaled 40% £3425.

[airchitect]

18% exp ii.

[AlexMachine]

Originally Posted by keanewoon

Is very high discount for a blnr. I wonder how you managed to get it at this lvl of discount. Care to share which country?


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Finland. I have long history with this AD, they used to have Omega and I bought several Omegas from them. Few months back I bought an OP for my wife and negotied price for BLNR same time and made an order. Back order time was about 3 months and got that wacht 2 weeks ago.

[beer]

Originally Posted by Highland Ranger

25% gross profit. He then needs to pay employees, rent, insurance, utilities, carry cost (finance charges) for all those rolexes . . . not my business but 25% becomes a lot less.

In order for him to be a smart business person, whatever remained needs to be appreciably more that what he can do in the market.

25% doesn't sound like much anymore eh?

in the uk that 25% would just about cover the tax:banghe ad::banghe ad:

[Racerdj]

One of the best I have read about. BLNR

Originally Posted by AlexMachine

18% of BLNR. Same with 26mm ladies OP.

[HL65]

Originally Posted by Racerdj

One of the best I have read about. BLNR

Don't ever kiss and tell.

[dera]

Around 45% off a Wimbledon.
SS, ~40% off a SD4k.
(these include the VAT refund)

[beshannon]

Originally Posted by HL65

Don't ever kiss and tell.

Exactly.

Humorous thread!

[tkerrmd]

Originally Posted by tbonesteak

I'm pretty close to pulling the trigger on a 116610. I'm a cautious consumer and like to shop around.

Not looking to get any ADs in trouble, so not looking for a specific store, just curious what kind of watch, when, and what type of discount you received?

Extremely interested in SS models. Also, my research shows that due to allocation lists, etc. that buying after Xmas might be better than before, true/false?

TIA

10% off plus no sales tax so another 7% off