BLRO is reportedly discontinued as of today!

[japenney]

Originally Posted by JacksonStone

Just out of curiosity, why not?

I should add a bit more to the comment. If they come out with a replacement in March then perhaps I could see it happening. As far as I know Rolex has pretty much always had a Pepsi in the lineup so it would be a sad day if that was no longer the case.

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[anastasevp]

Or maybe a steel one is coming soon? Who knows...


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[Raza_actual]

Based on context clues, the BLRO is the white gold Pepsi bezel GMT? Means nothing to me, personally, as I’d never buy a precious metal sports watch.

But if this means a Coke bezel steel model is coming, then my 16570 purchase is off. I’d rather put my money into that.

But it’s also unreliable hearsay, whisper down the lane stuff, so I doubt it’s even credible.

[JacksonStone]

Originally Posted by Raza_actual

the BLRO is the white gold Pepsi bezel GMT?

Yes.

Originally Posted by Raza_actual

But it’s also unreliable hearsay, whisper down the lane stuff, so I doubt it’s even credible.

If I were a betting man, I'd say it's correct, per my explanation in post #23.

[iznoguud]

The SS I can understand due to the cost in doing the red cerachrome, but that's why there's the WG version!

It might, even, become quite limited but I do think that there's still market for the "Pepsi".
The same thing with the "Coke". Most probably We'll still see some comeback of a commemorative version or something like that and end up with a Gold version so that it's worth the investment.

[Art 1]

I'm patient enough to wait for Basel.

[JacksonStone]

Originally Posted by japenney

I should add a bit more to the comment. If they come out with a replacement in March then perhaps I could see it happening. As far as I know Rolex has pretty much always had a Pepsi in the lineup so it would be a sad day if that was no longer the case.

I can see that, and it would be too bad. My gut tells me there's substance to this rumor, but maybe there is something in the offing that will put the discontinuation into perspective.

[AK797]

Can you tell us what your AD was spot on about in the past? Would be interesting to know.

[AK797]

Originally Posted by iznoguud

The SS I can understand due to the cost in doing the red cerachrome, but that's why there's the WG version!

It might, even, become quite limited but I do think that there's still market for the "Pepsi".
The same thing with the "Coke". Most probably We'll still see some comeback of a commemorative version or something like that and end up with a Gold version so that it's worth the investment.

One issue Rolex did have with the BLRO in SS was that it made the final selling price too high, in their opinion, so it was put on WG, however this last year has shown the market will more than bear higher than retail prices on certain models, so there is an argument now that this can be done. I still think a SS CokeC is more likely tho.

[Raza_actual]

Originally Posted by JacksonStone

Yes.



If I were a betting man, I'd say it's correct, per my explanation in post #23.

It feels a bit like football transfer rumors, but if it keeps popping up, you might just be right.

[FTX I]

Originally Posted by sensui

JustTom hacked Op's account.

[johnnyjazz]

Yep, white gold but with a plexiglass bezel insert, modern take on the original.

[JacksonStone]

Originally Posted by Raza_actual

It feels a bit like football transfer rumors, but if it keeps popping up, you might just be right.

Granted, two reports aren't a whole lot to go on. To me, though, reports from ADs that they can no longer order a specific model as of the current time carry more weight than the general "this is what will happen in the future" rumor.

[jonnyz1245]

Originally Posted by cht

Just couldnt help yourself to add another "guess what i heard" threads to TRF?

Nope but thanks for playing. FWIW- This info came from the Rolex rep today who was on site at a large east coast AD with multiple locations. They were told to not accept or cancel(at other locations) as they would not be fulfilled and as of today no more BLRO. I already own one so he was not trying to sell me the last one in the case

Again take it with a grain of salt.

[Shaky]

I am inclined to believe this, purely on a gut feeling. Will be interesting to see where it leads if it does turn out to be true.

A SS cokeC would definitely have people chasing the pot of gold at the end of the rainbow. Imagine UK buyers faces when they find the pot and it’s only full of DJ models !!

[jonnyz1245]

Originally Posted by AK797

Can you tell us what your AD was spot on about in the past? Would be interesting to know.

SD4K weeks before it was taken off the website. Same scenario , told not to take any more orders from customers. Same as today.

[JacksonStone]

Originally Posted by jonnyz1245

SD4K weeks before it was taken off the website. Same scenario , told not to take any more orders from customers. Same as today.

Bingo.

[ejvette]

Uhhuh

[Jimbogigolo]

don't know about yall but I'm ready for a SS version, YAS!

[lee fowler]

Originally Posted by Jimbogigolo

don't know about yall but I'm ready for a SS version, YAS!

Me too!!

[jonnyz1245]

Originally Posted by JacksonStone

For what it's worth, I believe it. Yours is the second report of this. Last year around this time, we began seeing recurring reports of the SD4K being discontinued and no longer available for order. At first the reports were met with skepticism, but it became such a common report that pretty soon it was accepted that the SD4K was most likely a goner, and a new anniversary edition was due to debut at Basel. It turned out, all that was correct.

I had a feeling that other report of the BLRO discontinuation might be the first of many. Yours just confirms that suspicion. It could end up being wrong, but at this point, I'm more inclined to think it's right.

Exactly. I am friends with several AD's and all of them have repeadtly said that the BLRO is a very slow mover. One of the slowest PM models from the outset. From a business standpoint it makes perfect sense. Why produce 38K watches that AD's have to buy and then don't move?. One AD I know with multiple locations said the 2 they had were sitting in their cases going on 2 years. There comes a time for any business, even Rolex, when you have to make decisions on cutting models in product lines that don't sell.

This is now confirmed from 2 AD's. I'm more inclined to believe it based on what I see in AD's cases, hearing it from the horses mouth only strengthens the story.

[Rrpdc]

Originally Posted by jonnyz1245

Exactly. I am friends with several AD's and all of them have repeadtly said that the BLRO is a very slow mover. One of the slowest PM models from the outset. From a business standpoint it makes perfect sense. Why produce 38K watches that AD's have to buy and then don't move?. One AD I know with multiple locations said the 2 they had were sitting in their cases going on 2 years. There comes a time for any business, even Rolex, when you have to make decisions on cutting models in product lines that don't sell.

This is now confirmed from 2 AD's. I'm more inclined to believe it based on what I see in AD's cases, hearing it from the horses mouth only strengthens the story.

I believe it. See pm blro sitting in case of 2 local dc ad’s every time I visit.

[JacksonStone]

Originally Posted by jonnyz1245

Exactly. I am friends with several AD's and all of them have repeadtly said that the BLRO is a very slow mover. One of the slowest PM models from the outset. From a business standpoint it makes perfect sense. Why produce 38K watches that AD's have to buy and then don't move?. One AD I know with multiple locations said the 2 they had were sitting in their cases going on 2 years. There comes a time for any business, even Rolex, when you have to make decisions on cutting models in product lines that don't sell.

This is now confirmed from 2 AD's. I'm more inclined to believe it based on what I see in AD's cases, hearing it from the horses mouth only strengthens the story.

I appreciate your information. Thanks for sharing.

[DHPSU]

Every time I browse an AD I see them sitting there also. Can’t wait to see what Basel brings. Not that I’m in the market, just got a BLNR, but I am hoping nothing comes out that I may like more....doubt it!


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[Raza_actual]

Originally Posted by JacksonStone

Granted, two reports aren't a whole lot to go on. To me, though, reports from ADs that they can no longer order a specific model as of the current time carry more weight than the general "this is what will happen in the future" rumor.

Starting to look more credible (based on posts after this one). I hope this means some new steel model. I really like the GMT, but the current steel models don’t do it for me.

[Juantxo]

Originally Posted by jonnyz1245

a trusted source at an AD told me they heard directly from Rolex that as of today the BLRO has been officially retired.

Take it with a grain of salt but in years past, this source has had reliable info.

If true, RIP BLRO!

Now, the speculation begins as to whether this means SS Pepsi? OR simply that the red and blue is retired due to the constant rumors that the bezel is difficult to produce in numbers. Time will tell and don't shoot the messenger

Black and blue would be just as difficult to produce.

[jonnyz1245]

Originally Posted by Juantxo

Black and blue would be just as difficult to produce.

Not sure about that as it is way above my technical expertise. Only going on what I have heard since 2014, which is the blue and red has been a challenge for them to consistently produce in numbers and the failure rate is high compared to other color combos. Search and you will find some posts from years past that talk about this

[Heynow1]

Originally Posted by jonnyz1245

Not sure about that as it is way above my technical expertise. Only going on what I have heard since 2014, which is the blue and red has been a challenge for them to consistently produce in numbers and the failure rate is high compared to other color combos. Search and you will find some posts from years past that talk about this

Just a question about this. Seems to me that if they figured out how to do it, the hard part is done. What part of the production would still be difficult? Once you tool and die, don't you have a process in place?

[Dirt]

Originally Posted by JacksonStone

Not worth anything. There will be no public acknowledgement until after Basel.

Agreed.
It all depends upon their policy in this regard.
Rolex may hold the view that as long as there's potentially stock out here in dealers, it's a legitimate course of action to keep it on their website.
It's not like they are compelled to remove it within a short but undefined period of time after the last example of a model has the card swiped at point of sale.

Further.
History has repeatedly shown that Rolex don't necessarily update their website as a matter of very high priority.
As an example. Where on the website does it show all the dial options for the Skydweller?

[mountainjogger]

Originally Posted by MonBK

The source knows before Rolex?

No wonder he's trusted.