Daytona yearly production count is....

[Etschell]

Originally Posted by Maxy

and why you think Rolex will share their numbers with Dufour ??

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because he is the ceo....

[fishingbear]

I only need one.

[Frank51]

Originally Posted by Maxy

white and black both versions together is 14k per year, Not 28k.

Based on that number, my personal estimates would be Hulk around 50K, SD43 around 25K, BLNR around 45k, just Submariner around 100K.

Seems logical!

[bosch88]

From another thread I posted.

Assuming this information is not known, let's try to determine the allocation of models produced based on 700,000 total Rolex watches per year as per COSC.

The follow are just my guesses; if more accurate information is known, please let us know.

In Rolex’s Oyster Collection they currently offer the following models (bold = sports model):

Datejust
Datejust II
Datejust Lady 31
Datejust Pearlmaster 34
Day-Date
Day-Date II
Cosmograph Daytona
Deepsea
Deepsea (JC)
Explorer
Explorer II
GMT-Master II
GMT-Master II - BLNR
Lady-Datejust
Lady-Datejust Pearlmaster
Mil-gauss
Oyster Perpetual
Sea-Dweller 4000
Submariner w/o date
Submariner w/date
Submariner - Hulk
Sky-Dweller
Yacht-Master
Yacht-Master II
In Rolex’s new Cellini Collection the following models are offered:

Cellini Time
Cellini Date
Cellini Dual Time
Cellini Rolex Prince

Then you need to take in consideration that most of these models come in different metals.

Then how many AD are there in the world? 2,000? 3,000? 4,000 AD's? Biggest markets are the USA, China, HK (around 90-100 AD's as counted on Rolex's site).

- Assuming 80% of the Rolexes produced are SS = 560,000
- Assuming 75% are of the Sports models = 420,000 to be distributed to all the AD's in the world.

Obviously the larger markets get more of these watches. Again, assuming all the SS are produced in equal numbers (I'm sure they aren't, but let's assume).

There are 13 sports models = 32,308 watches per sports model produced per year or each AD will get approximately 140 SS sports models a year.

Assuming 3,000 AD's in the world and equal distribution, that's 10.8 (11) sports models of each model a year to each AD. So a medium market AD will probably see around 6-7 per sports model per year allocation and the larger ones will probably get 12-15 per models per year.

So, if Rolex ramped up production (if they could or would), increase volume by 25% you will only see an extra two or three watches per model per AD a year. Not enough to "satisfy the demand".

[Token74]

Surprised that someone hasn't run a survey on here to get a view of who on this forum has bought what (new only) in the last 12 months. Wouldn't be perfect, but it would be a decent sample and probably more accurate than anything we guess, no matter how educated the guess may be.


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[HorologyK]

I have two. One black and one white.


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[Shaka2015]

Originally Posted by Maxy

Do not agree, there are many AD's in some countries which never saw Daytona. For example an AD in a country like India can't get you a Daytona. Rolex won't even send one there.

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FWIW I got my Daytona from an AD in India.


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[DoctorA]

“My AD said” the exact opposite

[904VT]

Originally Posted by bosch88

From another thread I posted.

Assuming this information is not known, let's try to determine the allocation of models produced based on 700,000 total Rolex watches per year as per COSC.

The follow are just my guesses; if more accurate information is known, please let us know.

In Rolex’s Oyster Collection they currently offer the following models (bold = sports model):

Datejust
Datejust II
Datejust Lady 31
Datejust Pearlmaster 34
Day-Date
Day-Date II
Cosmograph Daytona
Deepsea
Deepsea (JC)
Explorer
Explorer II
GMT-Master II
GMT-Master II - BLNR
Lady-Datejust
Lady-Datejust Pearlmaster
Mil-gauss
Oyster Perpetual
Sea-Dweller 4000
Submariner w/o date
Submariner w/date
Submariner - Hulk
Sky-Dweller
Yacht-Master
Yacht-Master II
In Rolex’s new Cellini Collection the following models are offered:

Cellini Time
Cellini Date
Cellini Dual Time
Cellini Rolex Prince

Then you need to take in consideration that most of these models come in different metals.

Then how many AD are there in the world? 2,000? 3,000? 4,000 AD's? Biggest markets are the USA, China, HK (around 90-100 AD's as counted on Rolex's site).

- Assuming 80% of the Rolexes produced are SS = 560,000
- Assuming 75% are of the Sports models = 420,000 to be distributed to all the AD's in the world.

Obviously the larger markets get more of these watches. Again, assuming all the SS are produced in equal numbers (I'm sure they aren't, but let's assume).

There are 13 sports models = 32,308 watches per sports model produced per year or each AD will get approximately 140 SS sports models a year.

Assuming 3,000 AD's in the world and equal distribution, that's 10.8 (11) sports models of each model a year to each AD. So a medium market AD will probably see around 6-7 per sports model per year allocation and the larger ones will probably get 12-15 per models per year.

So, if Rolex ramped up production (if they could or would), increase volume by 25% you will only see an extra two or three watches per model per AD a year. Not enough to "satisfy the demand".

I think estimating 75% of those sold as being sports models is too high. Many DJ sold globally

[codecow]

Originally Posted by WatchOut4It

My local AD in San Francisco swears to me that he’s never seen a ceramic Daytona. There do appear to be some out there that are, indeed, left without product. But this isn’t all that surprising. A boutique showcasing the brand should get more than a plain old jewelry store that happens to carry Rolex...

Which AD?

[Maxy]

Originally Posted by bosch88

From another thread I posted.

Assuming this information is not known, let's try to determine the allocation of models produced based on 700,000 total Rolex watches per year as per COSC.

The follow are just my guesses; if more accurate information is known, please let us know.

In Rolex’s Oyster Collection they currently offer the following models (bold = sports model):

Datejust
Datejust II
Datejust Lady 31
Datejust Pearlmaster 34
Day-Date
Day-Date II
Cosmograph Daytona
Deepsea
Deepsea (JC)
Explorer
Explorer II
GMT-Master II
GMT-Master II - BLNR
Lady-Datejust
Lady-Datejust Pearlmaster
Mil-gauss
Oyster Perpetual
Sea-Dweller 4000
Submariner w/o date
Submariner w/date
Submariner - Hulk
Sky-Dweller
Yacht-Master
Yacht-Master II
In Rolex’s new Cellini Collection the following models are offered:

Cellini Time
Cellini Date
Cellini Dual Time
Cellini Rolex Prince

Then you need to take in consideration that most of these models come in different metals.

Then how many AD are there in the world? 2,000? 3,000? 4,000 AD's? Biggest markets are the USA, China, HK (around 90-100 AD's as counted on Rolex's site).

- Assuming 80% of the Rolexes produced are SS = 560,000
- Assuming 75% are of the Sports models = 420,000 to be distributed to all the AD's in the world.

Obviously the larger markets get more of these watches. Again, assuming all the SS are produced in equal numbers (I'm sure they aren't, but let's assume).

There are 13 sports models = 32,308 watches per sports model produced per year or each AD will get approximately 140 SS sports models a year.

Assuming 3,000 AD's in the world and equal distribution, that's 10.8 (11) sports models of each model a year to each AD. So a medium market AD will probably see around 6-7 per sports model per year allocation and the larger ones will probably get 12-15 per models per year.

So, if Rolex ramped up production (if they could or would), increase volume by 25% you will only see an extra two or three watches per model per AD a year. Not enough to "satisfy the demand".

Many good points and eventually it is closer to the original post that Daytona number can be 14k per year.

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[jonnyz1245]

Originally Posted by bosch88

From another thread I posted.


- Assuming 80% of the Rolexes produced are SS = 560,000
- Assuming 75% are of the Sports models = 420,000 to be distributed to all the AD's in the world.

Obviously the larger markets get more of these watches. Again, assuming all the SS are produced in equal numbers (I'm sure they aren't, but let's assume).

There are 13 sports models = 32,308 watches per sports model produced per year or each AD will get approximately 140 SS sports models a year.

Assuming 3,000 AD's in the world and equal distribution, that's 10.8 (11) sports models of each model a year to each AD. So a medium market AD will probably see around 6-7 per sports model per year allocation and the larger ones will probably get 12-15 per models per year.

So, if Rolex ramped up production (if they could or would), increase volume by 25% you will only see an extra two or three watches per model per AD a year. Not enough to "satisfy the demand".

No one knows the numbers but I would bet that using your estimates, no where near 75% of those produced are sports models. It has been widely known for years that the ladies Datejust is the #1 selling Rolex model worldwide followed by the mens Datejust. Sports models may be the focus here on the forum(s) but for the general watch buying public, they are not. I would offer a guess that all metal variations of sports models make up less than 20% of the overall production and probably closer to 10%.

AD's do not get an equal distribution of product. There are several tiers of AD's. I have heard 1-5. They get allocated hard to get watches based on sales. You could have 2 AD's in the same city and one gets 2 SS Dayotna a year and the other gets 24. Its all based on how well you sell pm models and overall volume. Sell a gold XXX and get more SS sports. In other words, the more watches you sell, the more watches you get, and the more pm watches you sell, the more difficult to obtain SS models you get. Makes perfect business sense.

[Fleetlord]

Originally Posted by Frank51

I wonder how total of 28K per year for Daytona compares to some of the other popular ones such as SD43!

I have had a dealer tell me that they get more Daytonas than SD43

In 2017 they received (8) Daytona and (2) SD43.

But then there have been reports of SD43 sitting in display cases unsold. Not sure if that is because of excessive supply or lower demand...

So...it's hard to say.

[Maxy]

Originally Posted by Fleetlord

But then there have been reports of SD43 sitting in display cases unsold. Not sure if that is because of excessive supply or lower demand...

what?? Is this for real?? SD43 in cases unsold? don't believe at all


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[Seaswirl]

Originally Posted by Fleetlord

I have had a dealer tell me that they get more Daytonas than SD43

In 2017 they received (8) Daytona and (2) SD43.

But then there have been reports of SD43 sitting in display cases unsold. Not sure if that is because of excessive supply or lower demand...

So...it's hard to say.

Wouldn’t this be driven by the SD43’s later release date? DaytonaC was released in March 16 versus the March 17 release of the SD43.

[mobster600]

numbers above seem reasonable....this makes me feel better to wait and keep popping into an AD or get your name on the list type effort. Eventually a model you want has to come around. And if you have more then one dealer in your area....the better your odds are grabbing one

[hchj]

14k pieces a year for a hugely popular timepiece... it seems Rolex is helping grey dealers and pawn shops haha.
This doesn’t make sense to me but I am no expert to judge this type of business decisions... well, should Rolex belong to a conglomerate like Omega, this would never happen.


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[Enicarman]

Originally Posted by hchj

14k pieces a year for a hugely popular timepiece... it seems Rolex is helping grey dealers and pawn shops haha.
This doesn’t make sense to me but I am no expert to judge this type of business decisions... well, should Rolex belong to a conglomerate like Omega, this would never happen.


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I can think of no other company that conveys to its customers the impression that the company is doing them a favour by selling to them. Neither can I think of any other group of customers who would be happy with this state of affairs and willing to wait years to be served.

[lecorsaire]

Originally Posted by hchj

14k pieces a year for a hugely popular timepiece... it seems Rolex is helping grey dealers and pawn shops haha.
This doesn’t make sense to me but I am no expert to judge this type of business decisions... well, should Rolex belong to a conglomerate like Omega, this would never happen.


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Rolex is just interested in protecting the importance and legacy of the SS Daytona which they have been extremely successful doing. Would so many people be talking about this watch if it was as easy to acquire as a Datejust?

Another factor contributing heavily to its popularity is the fact that enthusiasts and regular folks alike go crazy for the crown and pushers look. Most of the time I see people with fashion watches, they're nearly all chronos whether the watch actually has a functioning chronograph movement or if the pushers are just there for decoration.

[JacksonStone]

Originally Posted by Maxy

Do you find anything controversial in my post?

You are passing along information you heard. Some people here get offended by that.

[16610v]

The number seems a very good number to make people thirsty yet 14,000 still a lot of profit a rolex.

[psv]

The real problem is that there is 28,000 of them sold and I still cannot land one from an AD?!

[DramaTurtle]

I have heard it on the best authority that they make 500 a month for the entire world!

[Hogtown Fatty]

Originally Posted by airchitect

I found out one of the AD’s in my region put their relationship with Rolex on hold after they recently built out a new shop. Rolex wanted them to pay over 1.5MM to build out a boutique and basically stock it with DJs and OPs. Their reply back was not right now and not until we get watches we can sell. So for now they “hold the rights(?)” to sell Rolex in that area but simply don’t due to all of the shenanigans....

I wish more AD's had the balls to do that. If enough of them pulled out Rolex would surely crank up SS production.

[Frank51]

Originally Posted by Fleetlord

I have had a dealer tell me that they get more Daytonas than SD43

In 2017 they received (8) Daytona and (2) SD43.

I had a fairly busy AD tell me something similar regarding SD43, like they only got 1 or 2 this past year, but the problem is you just can't believe anything they say anymore.

[Maxy]

Originally Posted by JacksonStone

You are passing along information you heard. Some people here get offended by that.

I guess!!

[Maxy]

Originally Posted by Enicarman

I can think of no other company that conveys to its customers the impression that the company is doing them a favour by selling to them. Neither can I think of any other group of customers who would be happy with this state of affairs and willing to wait years to be served.

I don't know how to react to such comments. Do you run any business? Why do you think Rolex doesn't know to run their own business? If you produces 100 variations of watches and want to keep tight leash on 5-6 models, why is that a problem? It helps the brand overall and people has something to aspire to. So, there are some difficult to get models, some mid-range ones and some easily available. They are not worried about sales but retaining the brand for next 30-40 years. If Daytonas were available easily always, you would not be even willing to purchase one and it would have become another Datejust which is everywhere all the time (except recent times). You are even thinking to purchase one coz Rolex has created that image that Daytonas are special.

God forbid, if someone like this becomes CEO of Rolex and produces huge number of Daytonas, SD43, Hulk and earn millions in a year or two and then kill Rolex brand in next 10 years!

Also, its just not Rolex.. you are so ignorant in this matter. Try to get Blue Nautilus or any other such watch or super cars.. you'd be waiting for years. They are not available at Walmart 24/7 you drop and purchase and checkout!!

[mui.richard]

Originally Posted by Maxy

I don't know how to react to such comments. Do you run any business? Why do you think Rolex doesn't know to run their own business? If you produces 100 variations of watches and want to keep tight leash on 5-6 models, why is that a problem? It helps the brand overall and people has something to aspire to. So, there are some difficult to get models, some mid-range ones and some easily available. They are not worried about sales but retaining the brand for next 30-40 years. If Daytonas were available easily always, you would not be even willing to purchase one and it would have become another Datejust which is everywhere all the time (except recent times). You are even thinking to purchase one coz Rolex has created that image that Daytonas are special.

God forbid, if someone like this becomes CEO of Rolex and produces huge number of Daytonas, SD43, Hulk and earn millions in a year or two and then kill Rolex brand in next 10 years!

Also, its just not Rolex.. you are so ignorant in this matter. Try to get Blue Nautilus or any other such watch or super cars.. you'd be waiting for years. They are not available at Walmart 24/7 you drop and purchase and checkout!!

Exactly! Exclusivity plays well with luxury goods, availability works for groceries and the like.

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[Fleetlord]

Originally Posted by Maxy

what?? Is this for real?? SD43 in cases unsold? don't believe at all


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Yes, there were reports on here of some in cases in upstate NY and Florida among others. Just in the case.

[Fleetlord]

Originally Posted by Seaswirl

Wouldn’t this be driven by the SD43’s later release date? DaytonaC was released in March 16 versus the March 17 release of the SD43.

It could be. This watch is all over the place in terms of availability.

I really had no problem sourcing mine last year.

Others have been quoted long waits (which is basically we don't need your money)..

I think it would be fair to say if you find a reasonable AD, you could have one in 2 months. That seems to be the most consistent report...the outliers being ones in the cases and 10yr blowoffs..