Limited availability and long lists all a product of social media marketing?

[Bt122]

Originally Posted by AK797

The example often quoted is Hermes, and the Birkin, which had waiting lists when my teenage g/f first told me about them in the 90s, so along with the Daytona, there is precedence for this conspicuous consumption of an ultra Veblen good to be sustainable more long term, but only on select models not the entire SS range.

Hermes stock only goes up my wife says...

[air_king]

The artificial scarcity marketing strategy is nothing new. Various other companies have used it in the past to great effect just like Rolex. It's just one way to sell a product among many. Nothing more.

[Nav01L]

Originally Posted by air_king

The artificial scarcity marketing strategy is nothing new. Various other companies have used it in the past to great effect just like Rolex. It's just one way to sell a product among many. Nothing more.

Absolutely, my point was just that it works better than ever in the age of social media, hence enticing our friends in Geneva to play it out against us (causing forum page after forum page to be filled in the process).

[tyler1980]

Originally Posted by AK797

You joke, but I think I read that food pics are the most prevalent "selfie" type on the net, and so many people are cooking lovely looking meals just to pap them. Suppose that is one good side effect.

ive actually been in some very nice restaurants where they put it on the menu not to take pics of your food.

So the standard is now becoming "no substitutions" as the chef thinks its annoying, and no food pics because everyone else thinks its annoying

[AK797]

Originally Posted by tyler1980

ive actually been in some very nice restaurants where they put it on the menu not to take pics of your food.

So the standard is now becoming "no substitutions" as the chef thinks its annoying, and no food pics because everyone else thinks its annoying

I always used to worry I couldn't take pics of watches in ADs, but never thought KFC would be the problem.