BLNR and YM 40mm rhodium dial both discontinued

[RickR]

Originally Posted by rajurama

BLNR is no more in the Master Catalog of my AD aswell. Rolex website means nothing.
Peace.

Agree. IMO, BLNR is no more.

[Ravager135]

Originally Posted by rajurama

BLNR is no more in the Master Catalog of my AD aswell. Rolex website means nothing.
Peace.

That's categorically incorrect. The 2018 Rolex master catalog contains both references as described above. Many times AD catalogs are incomplete. Sometimes even the Rolex website appears incomplete until you use the configurator and discern all the available options.

Furthermore, Rolex historically discontinues models early in the new year just prior to Basel. This is most recently reflected in the Yachtmaster and Milgauss models that were discontinued in the past couple of years. Rolex IS the only official source of information and that includes their master catalog and website which has always been reflective of available options.

[avega357]

Originally Posted by Ravager135

That's categorically incorrect. The 2018 Rolex master catalog contains both references as described above. Many times AD catalogs are incomplete. Sometimes even the Rolex website appears incomplete until you use the configurator and discern all the available options.

Furthermore, Rolex historically discontinues models early in the new year just prior to Basel. This is most recently reflected in the Yachtmaster and Milgauss models that were discontinued in the past couple of years. Rolex IS the only official source of information and that includes their master catalog and website which has always been reflective of available options.

Great comment

[ap1]

I’ll go with false

[Alpino]

Originally Posted by rajurama

BLNR is no more in the Master Catalog of my AD aswell. Rolex website means nothing.
Peace.

BLNR and YM 40mm rhodium dial both NOT discontinued .

Both appear in 2018/2019 new Master Catalog .... LN and BLNR at page 87 and YM 116622 Rhodium at page 91.

[beshannon]

Love the laughs in this thread, some will believe anything.

[lguevara91]

I didn't even have to use the "configure" feature... I just went to all GMT MASTER II models... Still there, in all its glory!

[padi56]

Originally Posted by Alpino

BLNR and YM 40mm rhodium dial both NOT discontinued .

Both appear in 2018/2019 new Master Catalog .... LN and BLNR at page 87 and YM 116622 Rhodium at page 91.

Have to agree with you 100% Alpino, but a AD stated to the original poster they are discontinued, so it must be true.But today many ADs might live on fantasy island,I hear thats now well over 10ft in bullshit.

[Rolex85]

still showing here in Canada on our Rolex site and the price has not changed. Ill text my AD when they are at work today and ask them if they are closing the lists and/or giving deposits back on this item and let you know what i hear

[mjolnir2thor]

Originally Posted by Rolex85

still showing here in Canada on our Rolex site and the price has not changed. Ill text my AD when they are at work today and ask them if they are closing the lists and/or giving deposits back on this item and let you know what i hear

Any news?

[Zakalwe]

There’s a glitch in the Matrix.

[avega357]

Originally Posted by Zakalwe

There’s a glitch in the Matrix.

Stop messing with the configurator.

[swils8610]

So...Rolex is going to stop producing one of its most desired products?? No way. They make money producing watches.


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[Chadridv]

Originally Posted by swils8610

So...Rolex is going to stop producing one of its most desired products?? No way. They make money producing watches.


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I’m not commenting on the discontinuation of these watches, however, Rolex does makes money from discontinued watches simply because of marketing, hype and demand.

When Rolex discontinued the 116520 and the prices jumped up immediately by 4k on the secondary market. That makes the brand overall more valuable.

That says to enthusiasts and casual observers alike, buy our brand because the value always goes up. That type of organic marketing is priceless. There’s no marketing company in the world that can write a campaign like that for you.

So in this case, let’s just say for example the BLNR is discontinued, not only does the new BLRO become even more desirable but all the other GMT models also become more desireable, even the PM ones. Think about how many people are pushing aside the idea of buying a SS Daytona, and going for gold simply because of the secondary market values.

Some people are even selling their SS Daytona’s purchased at MSRP, and using the money to buy gold models.

Anyway, sometimes a company discontues a successful product and it leaves you scratching your head. Yes, not everyone knows why Rolex does what they do, but their marketing team definitely knows what they’re doing.

[NoCokeNoHope]

Probably going to draw some fire but what the heck. I got curious after seeing this post and checked some US AD websites. Most ADs except one are now missing 116710LN and 116710BLNR under their lineup. Not suggesting anything...









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[WatchinMD]

A cynical person would suspect that the ambiguity of the situation is deliberate to stimulate discussion and demand.

[wytrader]

And what would you like us to do with this revelation?

[Rashid.bk]

Dude. The D-Blue is also being discontinued. I saw a youtube video that said that. As such I'm willing to sell you this highly collectible item for a discount of $19usd. What a deal but act fast.

[TeddyS]

I just spoke to my AD after reading this thread and she assured me she will have me a BLNR within 6 weeks. I’m rolling the dice here and hoping it gets discontinued haha


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[jets]

It's just the mini 'catalog' Rolex can't put everything in there. Total BS.

[DBLUE FUJI]

I will post from Japan.
Because it is translation software, I am sorry if it turned out funny English.
Why is it that only BLNR and LN are not displayed in the press room of Rolex's official website? Is it only in Japan?
For other professional models, all reference numbers seem to be consistent. . . (Difference in color of dial is the same reference number: gray and blue of yacht master for example)

It is the URL of the official Rolex press room in Japan.
https://pressroom.rolex.com/en/watch...-ii-40-mm.html

[dmash]

Oh dear God

Mods finally locked the other BLNR Discontinued thread, and now people will start bumping all the other ones? MY EYES