All of that extra text..

[jimcameron]

All those words are there so you don't think you overpaid.

[zewill]

Originally Posted by Notepad12

My solar powered G-shock doesn't need batteries!

Sent from my SM-G920F using Tapatalk

Actually, it probably does. You'll see in a few years.
I know my casio pro-trek 'solar' ended up dead because it could not hold more than a few minutes. Solar watches mostly still have batteries inside, or else, well, at night, you'd feel you made a terrible purchase.

Still.. Got a few years worth out of it, but in the end, it's a watch I can't wear anymore.

[minute_man]

I love the text on a rolex / tudor dial.
Some may laugh at this but...
For me It's a childhood memory when although
the brand on the dial meant nothing to me,
I couldn still tell there was something special
about that submariner...

[ecdc]

Compare an older Daytona with one from today. Older ones look so much cleaner. I'd love for the "Officially Certified" to be removed from the dial, at minimum. "Superlative Chronometer" could go, too, if it were up to me.
Rolex certifies the watches themselves, right? That's the +/-2 second thing? Bragging that you self-certified it lacks class. I can certify anything I make, but that doesn't make it official.

[Mr.Rolex1]

I prefer the clean look

[daveo5]

Hans Wilsdorf added the immortal words “superlative chronometer officially certified” as a sales gimmick, nothing more. He wanted a leg up over the competition.


Sent from my iPhone using Tapatalk Pro

[Jamie1111]

Originally Posted by ltmgeller

those words have meaning. Although rolex seems to be a fad right now, the hard work and certifications they have achieved made the watch the timepiece it is today. I personally like the tradition and wouldn't change it.

+1

[mitc5502]

I don’t mind the text, but I’ve always been baffled by the ft->m conversion, especially because 300m is only 990ft. Is it a British heritage thing?

[superstarmar]

I wouldn’t change a thing. I love the text !!!
It’s one of the things I love about my Rolex !!!

[Syed117]

Oyster perpetual has to stay obviously. Those are iconic words tied to brand identity.

Superlative, officially, and certified can go. Those belong on the spec sheet or marketing material, not the dial.

Maybe superlative can stay now that their standards are better than COSC.

[joli160]

Originally Posted by abozz

Oyster = A Rolex invention
Perpetual = 360° rotor, a Rolex Invention
Date = An automatic date window, a Rolex invention.
Superlative Chronometer Officialy Certified = Rolex is the first wriswatch with a chonometer certification.
Submariner: First 100m diver and the archetype of the diver design.
GMT= First GMT watch.


Each word of your dial is earned, is not a copy or a clone of other brand. Enjoy it!

Exactly and glad that Rolex sticks to their tradition in showing this on the dial

[Phil t 32]

I think I’ve read the text more times than I’ve ‘read’ the time on my watch


Sent from my iPhone using Tapatalk

[Singslinger]

Originally Posted by Muxi

I also like it the way it is.

Me too. The text conveys significant meaning and should remain.

[Dirt]

Originally Posted by Old Expat Beast

Superlative Chronometer Officially Certified has been on Rolex dials since the late 1950s, and longer than that without the Superlative. It's here to stay as long as chronometer certification still exists.

Agreed.
But we should always keep in mind that the SUPERLATIVE Chronometer text didn't mean all that much until the new in-house accuracy standard of +/-2 seconds was applied.
Having said that, Rolex always had a well deserved reputation for reliable and accurate movements. Relatively speaking that is.
And it should be acknowledged.

[chriswang0130]

Love the text

[Dirt]

Originally Posted by ecdc

Compare an older Daytona with one from today. Older ones look so much cleaner. I'd love for the "Officially Certified" to be removed from the dial, at minimum. "Superlative Chronometer" could go, too, if it were up to me.
Rolex certifies the watches themselves, right? That's the +/-2 second thing? Bragging that you self-certified it lacks class. I can certify anything I make, but that doesn't make it official.

It certainly makes it official if you are prepared to back it up.
As Rolex has always done.

That's how they have built their reputation and integrity as one of the most respected brands in the world.

[Dirt]

Originally Posted by zewill

Actually, it probably does. You'll see in a few years.
I know my casio pro-trek 'solar' ended up dead because it could not hold more than a few minutes. Solar watches mostly still have batteries inside, or else, well, at night, you'd feel you made a terrible purchase.

Still.. Got a few years worth out of it, but in the end, it's a watch I can't wear anymore.

Agreed.
Been there, done that decades ago.
My good old Seiko didn't need batteries either.
That was until I found out the Capacitor needed to be changed with a complete service at a cost that was more than the original purchase price of watch itself.
I went ahead with it regardless as I loved the watch, but it didn't last as long as the original one the watch came with.
There was another service in there somewhere that was a bit dodgy too which was the final straw.
Enter the realms of Rolex ownership and the ownership experience which has exceeded my wildest imagination.
I'm just a little hooked

[PardesHannaExplorer]

I think the text is intrinsic to the character of a Rolex watch... though "superlative" is quite a rare word to encounter in common discussion or reading.

[htc8p]

most watches today already exceed COSC standards.

it's just that rolex made it a point to say it is COSC

[ecdc]

Originally Posted by Dirt

It certainly makes it official if you are prepared to back it up.
As Rolex has always done.

That's how they have built their reputation and integrity as one of the most respected brands in the world.

Well, actually, no. Official usually refers to an independent, recognized certifying agency. And when my Daytona started losing 9-10 seconds a day, I did not have a certified anything on my wrist at that time. Any record of certifications belongs in marketing materials, not on the watch itself.

[Verdi]

I like the extra text.
Ppl pay a fortune for a Tiffany dial....

[Lol-x]

When you get older it won't matter because the font is so damn small you won't be able to read the text anyway.

[mjr128]

Originally Posted by mitc5502

I don’t mind the text, but I’ve always been baffled by the ft->m conversion, especially because 300m is only 990ft. Is it a British heritage thing?

Me too! I started a thread on it but was told it wasn’t a big deal (which it isn’t!)

4000ft doesn’t equal 1220m either on my SD!

[Doktor]

Originally Posted by Marcjvr

I think “batteries not required” would be more useful to the average person than “superlative chronometer officially certified”

Please do not attempt to think again.

[Marcjvr]

Originally Posted by Doktor

Please do not attempt to think again.

Lol coming from a guy who once said “How about a small body parts shaving saloon at AD premises?”

How about a deal, I will stop if you will to?

[watchwatcher]

Get a Cellini if it bugs you that much.

[Oxfordian]

Originally Posted by abozz

Oyster = A Rolex invention
Perpetual = 360° rotor, a Rolex Invention
Date = An automatic date window, a Rolex invention.
Superlative Chronometer Officialy Certified = Rolex is the first wriswatch with a chonometer certification.
Submariner: First 100m diver and the archetype of the diver design.
GMT= First GMT watch.


Each word of your dial is earned, is not a copy or a clone of other brand. Enjoy it!

Enviado desde mi SM-G975F mediante Tapatalk

Yep, Rolex did all of those things and rightly celebrate the achievements, Rolex was (maybe still is) the master of taking an idea that was good but maybe not executed properly, refining it, making it work and then making everyone wonder how the hell did we manage without it.

Look at the Oyster case, not a new idea, there had been waterproof pocket watch cases for a while when Rolex was but a baby, but never a wrist watch case, so Rolex took the idea from the pocket watch, designed their watch cases accordingly, simple but brilliant. Having made the waterproof wrist watch case how did Rolex promote their new cases, by having the watches sit in bowls of water with Goldfish swimming around above the watch, exactly the same way that the waterproof pocket watch had been promoted.

I'm no horology expert, but you have to admire what Rolex has brought to the watchmaking table, no frills, just top quality watches that are built to do a job reliably and accurately at all times.

So Rolex want to proclaim their achievements on the dials of their watches, nothing wrong with that IMHO.

[Brew]

That text is a good reminder that all of our beloved Pro pieces are just variations on the classic OP.

[Nanasaka90]

I think what matters most is that Rolex is consistent with the “extra text”, I personally would not find the sports models as attractive without the texts on the dial...they make the watch look like a tool.


Sent from my iPhone using Tapatalk

[Doktor]

Originally Posted by Marcjvr

Lol coming from a guy who once said “How about a small body parts shaving saloon at AD premises?”

How about a deal, I will stop if you will to?

Are you stalking me?!