Market price more than retail is it sustainable?

[Finslayer83]

It's been this way for what 2 years now?

The hype is even stronger - just wait for Basel - whatever is released will then in turn drive secondary market pricing. New GMT release then everyone hedged bets and ran off to buy 5 digit GMT's.

If a new Sub comes out I'd bet it drives up 4/5/6 digit pricing as there will be "hype" and "IG Demand" for Subs....

The process repeats itself, Rolex is in a good place as brand....

[DTap]

https://thehustle.co/the-great-beani...-bubble-of-99/

[DTap]

What are the examples of sustained market/retail price gaps for mass produced products that nobody actually needs?

[sfer]

Originally Posted by DTap

What are the examples of sustained market/retail price gaps for mass produced products that nobody actually needs?

Any Porsche GT car.

[904VT]

The only way the current prices can maintain is if Rolex raises SS MSRPs by 20% or so which will allow the secondary market to have a more stable and higher floor than it does currently. Premiums are volatile, so the premium gap must contract for prices to remain stable. This would have to be paired with more limited supply from Rolex as well.

[DTap]

Sport models are 911’s.

[DTap]

Also guys, I agree Rolex knows what they are doing, but some of these comments are implying an almost mystical power of controlling the market.

Let’s be serious. It’s an organization of people. People are not perfect and do make mistakes occasionally, or even every day.

[locutus49]

You are bringing reality to imagination-propelled speculation. That's unfair.

Originally Posted by DTap

Also guys, I agree Rolex knows what they are doing, but some of these comments are implying an almost mystical power of controlling the market.

Let’s be serious. It’s an organization of people. People are not perfect and do make mistakes occasionally, or even every day.

[daOnlyBG]

How many people are still waiting for that Nautilus bubble to pop?

[Rolly.BT]

Panerai stuffed up and that's why they tanked. Frank Muller imho are just plain expensive for what it's worth.
Rolex know what they do best and they do it well.
If not then why are you here?

[DTap]

best thing Rolex can do is just lengthen lifecycles on models and slow down new releases. Letting the market get bored will be the softest landing.

Upping production or reducing it could backfire.

[Smarties]

Rolex’s msrp too low???

You can say that to Panerai when they trade with hefty premium in secondary market.

[akilis]

Originally Posted by Simon.DGV

Market price for Frank Muller and Panerai used to be greater than AD retail price in 2000-2006 and that was not sustainable after 2012.

I mean what the brand benefit from the hype in secondary market?
Not much, the pre owned dealers made the whole lot.



What do you think?

the biggest reason is somewhere on earth the middle class is rising and they want to buy Rolex

[rominvicta]

Originally Posted by Simon.DGV

Market price for Frank Muller and Panerai used to be greater than AD retail price in 2000-2006 and that was not sustainable after 2012.

I mean what the brand benefit from the hype in secondary market?
Not much, the pre owned dealers made the whole lot.



What do you think?

Come on, and where upon do you base that experience of yours concerning time span between 2000 and 2006? Even at that time annual LE of Panerai were available at between 20 to 30% off. I got myself a piece in 2007. FM in 2006 and 2007 was available at 30% off. Fortunately I got to my senses and did not commit myself doing that mistake of obtaining a FM!

[10klakes]

Would you rather buy a Rolex at MSRP from the AD, or pay over MSRP and buy gray?

That’s why they aren’t raising prices (yet).

Rolex plan is working, they are creating motivation to buy from the AD, which long term will strangle the gray.

A market shift down will put many grays out of business, many of which you see on social media with tons of inventory. Get the popcorn ready-

[DTap]

Originally Posted by 10klakes

Would you rather buy a Rolex at MSRP from the AD, or pay over MSRP and buy gray?

That’s why they aren’t raising prices (yet).

Rolex plan is working, they are creating motivation to buy from the AD, which long term will strangle the gray.

A market shift down will put many grays out of business, many of which you see on social media with tons of inventory. Get the popcorn ready-

I like this theory.

[akordz]

I also agree