“Discover the new Luminor experience” - April 25

[TheDude]

Reminds me a that horrible neon car fad from the 90s.

Also can’t help but be reminded that combat divers from the 60s needed to tape over the crystals of their watches the old lume shone so brightly. This is about as far away from military dive watch DNA as you can get from a functionality standpoint.


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[Wahlberg]

Who comes up with these prices?

It seems like (I'm sure actually) every brand that isn't Rolex is pushing out watches and puts an average 8.000 USD price sticker on their watch. To put it UP there with the big brands. And what happens? There are beautiful watches out there but 1. they don't sell at those prices 2. they discount (heavily). 8k for a Zenith or 8k for (another) Rolex (vintage or new) = easy decision.

Release it at 4-5k and people will buy them and the company will profit.

[enjoythemusic]

Originally Posted by Wahlberg

Release it at 4-5k and people will buy them and the company will profit.

100% agree about the price being 'dreamy'. Let's say $8k seems more 'fair' all-around considering the 70 year warranty IF IT INCLUDES, say, every 7 years a free servicing too. Price aside, i love the style, yet also VERY MUCH understand the position of... may i please call you 'purists to the brand'.

Pricing and purists aside, i love the lume idea.

But hey, that's just me and i do 'get it' from your points of view too.

[gtnator]

Originally Posted by Wahlberg

Who comes up with these prices?

It seems like (I'm sure actually) every brand that isn't Rolex is pushing out watches and puts an average 8.000 USD price sticker on their watch. To put it UP there with the big brands. And what happens? There are beautiful watches out there but 1. they don't sell at those prices 2. they discount (heavily). 8k for a Zenith or 8k for (another) Rolex (vintage or new) = easy decision.

Release it at 4-5k and people will buy them and the company will profit.

I completely agree. 100%


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[dhermidar]

8k for the watch and then add the price of a service lets say.. every 7 years? voila!! there you have 18k usd and your gaurantee for 70 years, paid in advance

Originally Posted by Wahlberg

Who comes up with these prices?

It seems like (I'm sure actually) every brand that isn't Rolex is pushing out watches and puts an average 8.000 USD price sticker on their watch. To put it UP there with the big brands. And what happens? There are beautiful watches out there but 1. they don't sell at those prices 2. they discount (heavily). 8k for a Zenith or 8k for (another) Rolex (vintage or new) = easy decision.

Release it at 4-5k and people will buy them and the company will profit.

[enjoythemusic]

Originally Posted by dhermidar

8k for the watch and then add the price of a service lets say.. every 7 years? voila!! there you have 18k usd and your gaurantee for 70 years, paid in advance

^^^^ SOOOOO THIS!!!
(Provided every seven years a factory service is included)

BTW: If i may add, due to currency devaluation of ~50% every ~15 years, the $18k right now if it includes service will be a bargain 50 years from now. Look at the price of a McDonald's meal from the 1960s to today, for example their "All-American" meal was a burger, fries, and a shake for 45 cents. Please don't get me going about penny bubble gum is now 25 cents, and a 10 cent candy bar back then is now $1.

[Watch This]

A joke. Awful. Waaay overpriced.

[enjoythemusic]

Originally Posted by Watch This

A joke. Awful. Waaay overpriced.

70 year warranty adds a bit. I like that it's a bit controversial too, as after over two decades collecting it's nice getting something that stands out from the typical. Under dance club lights this baby will rock!

Plus I love the movie Tron (orig and remake).

[emtee]

I think they actually look pretty cool but the prices are an absolute joke! If they were half the price I would seriously consider one if i was in the market for a new watch.

Wouldn’t mind getting one of the new straps though if they sell them separately

[Cru Jones]

Originally Posted by emtee

Wouldn’t mind getting one of the new straps though if they sell them separately

x2 (non-lume version)

However, with the branding of “Sportech” for a rubber strap, I’m wondering how over-priced it’s going to be.....

[1William]

Ok. Not for me.

[Watch This]

I have owned an 88 and a 422.
I admired the brand for a long time.
I think they have lost their way some time ago trying to create gimmicky variety within the confines of 2 or 3 basic design styles. It appears they have run out of ideas.

The Brooklyn Bridge unfinished movement offering was a red flag. The DUE line sealed the deal for me.

[Cru Jones]

[PutneyBridge]

Not for me...

[Cryten]

Originally Posted by Cru Jones

Another release, and Pontroue takes Panerai another step closer to this:

[korneevy]

So these are Panerai models that are trying hard to look like Roger Dubuis for (relatively) poor while Roger Dubuis are busy selling their watches that are trying to look like Richard Mille for (relatively) poor, while Richard Mille's latest releases were watches that were trying to look like candy. Something is amiss in Switzerland. It may be in the water.

[Cryten]

Originally Posted by korneevy

So these are Panerai models that are trying hard to look like Roger Dubuis for (relatively) poor while Roger Dubuis are busy selling their watches that are trying to look like Richard Mille for (relatively) poor, while Richard Mille's latest releases were watches that were trying to look like candy. Something is amiss in Switzerland. It may be in the water.

Pontroue (CEO of Panerai) used to be CEO of Roger Dubuis, there was a fear among some that he'd do to Panerai what he did to Roger Dubuis...... it seems that fear was well founded.

[burneyr]

Originally Posted by Cryten

Another release, and Pontroue takes Panerai another step closer to this:

Just released and for a cool $189,000

PAM 1108

[Cru Jones]

Originally Posted by burneyr

Just released and for a cool $189,000

PAM 1108

This halo piece is pretty cool, IMHO. Just 5 examples. Made of material recycled from Mike Horn’s boat. Features an arctic exploration with Mike Horn. Obviously for a select clientele who will pay “anything”, I think it’s a fun piece and totally unique to Panerai.

[Cryten]

Originally Posted by burneyr

Just released and for a cool $189,000

PAM 1108

It's official, Panerai and Dubuis are indistinguishable

I'm out. I'm selling my pams and buying Casio

[Swaye]

The pricing is getting bizarre.

[eonflux]

Cool blue dial, and new case material.

But useless lume on bezel, crown guard, and strap are cheesy.

[The OG Beef]

I agree, from a personal perspective, that they’re a bit spendy. But you have to realize these are limited pieces at only 270 each. I guarantee you they’ll easily sell all 810. If the market proves that to be true, they’re not overpriced.


all_in_the_pamily

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[CalSRQ1]

Ugh looks like something the Blue Man Group would wear

[Psmith]

I'm a certified lume junkie, but I can't see the point of all that extra lume. And why not lume the date as well? Might as well go all-in. You'll certainly never lose the watch in the dark. Reminds me of the ambient lighting now used in many cars. Perhaps a 'reverse lume' dial would've been better i.e. with the lume disc on top and black numbers beneath, similar to what some other manufacturers did several years ago? Or maybe that will be their next trick. Again, fantasy pricing but I guess they'll sell somehow.

70 year warranty (perhaps ameliorates the price somewhat) - hopefully this will be transferable!?! Amusing to think of making a warranty claim on a 69 year old watch.

[MrBlahBlah]

Why is the titanium LE so damn expensive?

[rambo99]

Originally Posted by MrBlahBlah

Why is the titanium LE so damn expensive?

you mean pam01117? may be because of the titanium case is claimed to be 3D printed. but not sure the benefit of it.

[enjoythemusic]

[nigelUK]

That ridiculous CG Lume .

FFS Panerai just make a simple watch without the stupid bells and whistles and sell it at a reasonable price and not an LE ( which is generally BS anyway), with a normal warranty

These are ‘fad’ watches not something your going to be wearing in 20 years, never mind 70 years. Hardly a classic.

Sorry but it gets worse every year .. I don’t know how the brand is surviving...


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[rambo99]

Originally Posted by nigelUK

That ridiculous CG Lume .

FFS Panerai just make a simple watch without the stupid bells and whistles and sell it at a reasonable price and not an LE ( which is generally BS anyway), with a normal warranty

These are ‘fad’ watches not something your going to be wearing in 20 years, never mind 70 years. Hardly a classic.

Sorry but it gets worse every year .. I don’t know how the brand is surviving...


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may be they are aiming at the Chinese market, those trendy rich kids may get crazy about the lume! panerai strategy is more like fashion, their new releases cannot last more than 2 years, let alone 70! in fact I doubt panerai can last that long.