Are Rolex sport model prices set to come down?

[Nairn1980]

There are many who sit and wait for them to come down.
Generally it never happens and they’re left without the pieces they desire.

[1665fan]

No dropping around this way...

[JonaG]

Originally Posted by sgwatchguy

LOL

Bodie got that right

[AG23]

Originally Posted by mfserge

No problem, my AD ships all over the world and has even coordinated delivers to those secretly living on Mars. Martians want Rolex too; it’s the next emerging market.

Ugh- you mean the list is getting longer?

[glamorama]

Originally Posted by Breizh

My AD told me yesterday they could receive 300 SS Daytonas tomorrow and they would be gone in less than a minute.
Even if there's an increase in allocation, it will not even begin to make a dent in waiting lists nor prices.

I believe this demand is dynamic. The more pieces coming out the less desirable and premiums so some people will move on to next hot thing.

An interesting consequence of the pandemic is that prices seem to become much more regional. I'm following 116500LN (black) closely and in US they seem to sell for €19k whereas in EU €21k.

[Manu74]

Only Rolex knows.

[Soultime]

Originally Posted by Asifm89

Hi,

Heard from a few people that Rolex are going to start allocating more pieces to AD’s therefore bringing down grey market prices and making certain sports pieces more attainable.. any truth in this?

I planned to buy a new air king 116900 from watches of Switzerland and hopefully get my name on the list for a sub black bezel or “hulk”. Does this seem likely? I’m new to the watch game so any help appreciated

Who are these few people?

If they are Rolex executives they may know something. Anyone else.....

[DG123]

The only grey I buy is trousers.

[Hollie_Rollie]

At this point I’d start building out a collection with other brands.

[GoingPlaces]

No. Slight softening on grey market at best. That would be it.

[1William]

We had a slight dip at the start of the lock downs but the prices are back up and will continue to move up. Many AD's sold held back stock to stay liquid and Rolex stopped shipments and production. Demand is as high or higher than before all this started so you have a formula for more costly items. Also figure in that the Hulk has been discontinued, a separate thread here, and the current Explorer II and Submariner are due for an update and you have the makings for a Grey Market boom.

[garyk]

Originally Posted by Marcjvr

This must be your dealer




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[Harry-57]

Originally Posted by Asifm89

Hi,

I’m new to the watch game

Can you elaborate please? What "game" would this be? Collecting? Flipping? Tanking about horology? Something else?

MY AD closed their Hulk list (that's what they call it) over two years ago. They had 50 prospective buyers and even back then, they were convinced that not all of them would ever get their 116610LV. It is likely that some of them will decline to buy when their slot comes up. Nevertheless, my AD's Rolex buyer recons he could sell 100 next month to customers at MSRP if such a shipment came in, and that wouldn't be enough to stop their phone ringing all day with more enquiries.

Your mileage may vary. All you can do is ask around. You might walk straight into one - unlikely but not impossible. But that would only happen if you were actively contacting and following up a lot of ADs. Repeating things that "people are saying" won't get it done.

[Walts]

Supply is not going to increase. The factory ceased production for three months

[beshannon]

Originally Posted by Asifm89

Heard from a few people that Rolex are going to start allocating more pieces to AD’s therefore bringing down grey market prices and making certain sports pieces more attainable.. any truth in this?

Welcome to the forum

Why would there be any "truth" to this? Who were the few people that you "heard" this from?

And the answer is, no.

[Sandpit]

Originally Posted by Walts

Supply is not going to increase. The factory ceased production for three months

It closed mid-March and (if you believe the internet) reopened the first week in May so it was more like 6 to 7 weeks. A mere blip over the course of a year.

In any case, pieces were still being delivered to ADs so evidently there were plenty in stock ready for distribution.

[Mystro]

Originally Posted by Hollie_Rollie

At this point I’d start building out a collection with other brands.

X2. There is a lot of great brands outside of Rolex.

[DG123]

Originally Posted by Mystro

X2. There is a lot of great brands outside of Rolex.

Do any of the other brands have the MSRP (brand new product) pricing power and, or, hold their resale value as well as Rolex ?

[socalwatchcollector]

Originally Posted by sgwatchguy

Also, I find the term ‘watch game’ to be amusing. What does it really mean?

Are we all playing a game and we don't know it? Last I checked collecting and enjoying watches was a hobby, not a game.

[Sandpit]

Originally Posted by DG123

Do any of the other brands have the MSRP (brand new product) pricing power and, or, hold their resale value as well as Rolex ?

Depends if you care about resale value. I know I don’t.

[daOnlyBG]

Originally Posted by JonaG

Bodie got that right

That outcome stung the most.

God dammit what a great show.

[DG123]

Originally Posted by Sandpit

Depends if you care about resale value. I know I don’t.

Well, I believe a majority of Rolex buyers make their purchase believing that Rolex brand holds its value better than any other brand.

[beshannon]

Originally Posted by DG123

Well, I believe a majority of Rolex buyers make their purchase believing that Rolex brand holds its value better than any other brand.

And yet here we are, whining about availability and whining about prices.

Those of us who love watches are enjoying talking about Horology and the many fine brands that produce high quality time pieces.

[DG123]

Originally Posted by beshannon

And yet here we are, whining about availability and whining about prices.

Those of us who love watches are enjoying talking about Horology and the many fine brands that produce high quality time pieces.

I think money is the reason some people complain about the couple of Rolex models (SS Daytona, GMT) which are not readily available at AD's and, or, have high grey market prices.
Specifically, some people want to pay MSRP for a watch at an AD and know that the watch they just bought is really "free" (because the grey market price is much higher).

[Mystro]

Originally Posted by DG123

Do any of the other brands have the MSRP (brand new product) pricing power and, or, hold their resale value as well as Rolex ?

No, thank goodness. Resale value means crap to a watch’s significance to its movement quality, horological appeal, and build quality. All resale value means is popularity but the bigger question is popularity by who?? Cardi B Is popular but I wouldn’t consider her the top of her craft or appeals to my entertainment taste...

[shaunylw]

Originally Posted by Mystro

No, thank goodness. Resale value means crap to a watch’s significance to its movement quality, horological appeal, and build quality. All resale value means is popularity but the bigger question is popularity by who??

Patek sport watches crush Rolex on resale value. 5711,5712- these are 100% or more over retail.


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[Mystro]

Originally Posted by shaunylw

Patek sport watches crush Rolex on resale value. 5711,5712- these are 100% or more over retail.


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Some models are but not all and the Patek look and durability is very polarizing and not especially appealing to a lot of watch enthusiast or fit their lifestyles. Patek is a very small and specific demographic of owner. They are the top 1%er of the industry but you really have to like the Patek styling and understand what you are getting into as a owner.

[socalwatchcollector]

Originally Posted by shaunylw

Patek sport watches crush Rolex on resale value. 5711,5712- these are 100% or more over retail.


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Don't forget about the 5980/1r. It's almost double retail.

[socalwatchcollector]

Originally Posted by beshannon

Those of us who love watches are enjoying talking about Horology and the many fine brands that produce high quality time pieces.

Couldn't agree more. Watches are similar to art IMO

[JSolution]

Originally Posted by Mystro

Some models are but not all and the Patek look and durability is very polarizing and not especially appealing to a lot of watch enthusiast or fit their lifestyles. Patek is a very small and specific demographic of owner. They are the top 1%er of the industry but you really have to like the Patek styling and understand what you are getting into as a owner.

What do you mean by “what you’re getting into”?